Business Plan

House of Chefs
 Business Plan – House of Chefs

Product Service
We aim to serve the We strive to treat
best quality and most our customers
interesting varieties of respectfully as our
coffees, teas, guests; we intend
espresso drinks and to offer our guests
accompaniments at all service that is
times to everyone. prompt, efficient,
friendly, and
relaxed.
House of Chefs
To create a fun and enjoyable
Vision place for young people

To become a place and a new trend

of hanging out places for young
Mission people where they can enjoy their
coffee time while reading, chatting
or playing games with friends

Objectiv To successfully
e complete the business
plan and make it
effective

Strengths
High service levels
Effective sales and service
culture
Good corporate culture
Highly motivated staff
Team-based culture
Clear value proposition
Close to the customer
Effective niche marketer
High share of target markets
Strong net promoter scores
Strong share-of-customer
High quality products
Attractive store design/layout
Customer-centric strategy
Able to charge a price
premium
Consumer “love” for the
brand
Positive attitudes to the
brand
High ratings on review
websites
SWOT Analysis Opportunities
Weaknesses
Develop a customer
relationship culture
Threats
Limited access to marketplace
data Build stronger customer Ability to meet cash flow
relationships
Reliance on manual systems requirements
Develop and implement a
Difficult to access to capital and loyalty program Limited profit levels
funding Grow customer
loyalty/retention Consumers becoming
Weak financial reserves more price sensitive
Improve the overall customer
Limited market share experience
Poor ratings on review
Difficult to generate publicity Add increased product websites
augmentation
Limited sales area coverage Add more product line Increase in supplier
extensions costs
Reliant on one main channel
Broaden  our product range
Low brand awareness to target new segments Weak bargaining power
abused by suppliers
Limited social media success Broaden our geographic
reach Being under-priced by
No company app Expand our number of more efficient
Static website stores/outlets competitors
Build our brand awareness
Weak bargaining power with Competitors providing
suppliers Create/build “consumer love” more “value add”
for our brand
Broad competitive set Pursue co-branding Competitors targeting
opportunities our key
Cost disadvantage
Develop relationships with customers/segments
Low barriers to entry to the online “influencers”
market More aggressive
Introduce an app
competitor behaviour
Many substitute competitive Move to a franchisee model
products
Demand for home delivery
Strong existing competitors services
 Unique About Us

• DIY

• Variety of coffee options

• Edible cups

• SMM friendly

• Farm fresh ingredients

 STP

Segmentation Targeting Positioning

Geographic:
• Urban and suburbs • College Students • Drive – Thru Facilities
• Working • Edible cups and
Demographic: Professionals Biodegradable plates
• Age: 16-60 years • Senior Citizens • Varied menu
• Occupation: Young
professionals and
students
 Marketing Mix

01 02 03 04

Promotion
Product Price Place
It is intangible, Prices will be Aundh/Baner/Balewadi Display advertising (Hoardings),
heterogeneous and different for Pune social network advertising,
perishable. Moreover, different products mobile advertising, social media
its production and including coffees marketing, content marketing
consumption are and other snacks
inseparable
 Marketing Mix
05 06 07

People Physical
Process
People are defining
Evidence
Process of service
factor in a service delivery is crucial Great Ambience,
delivery process, since since it ensures that beautiful interior
a service is inseparable the same standard designing, etc.
from the person of service is
providing it delivered
Survey Results
Survey Results
Survey Results
Survey Results
Survey Results
Financial
Aspects
 Sources of Finance
Machinery cost
Hard top freezers: 30,000
Glass top freezers:30,000
Blenders and mixers : 40,000

Coffee making items:

• Automatic Drip Coffee Makers. 30K to 4 lakhs. For calculation purpose we are taking 50K
• A High-Quality Espresso Machine. 50K to 6 lakhs. For calculation purpose we are taking 1lakh
• An Industrial Coffee Grinder 10k to 1lakh for calculation we are taking 30K
• Milk and Water: Stock 50K
• Ovens 25K
• Toasters 5K
• and Devices Used for cooking 1lakh (total)
• Security System like cc camera and surveillance systems and alarms : 30K
• Ice cream is more useful because for thick shakes, milk shakes, deserts we use ice cream only so 2 lakhs
stock

Whole furniture and theme decorations: 3 lakhs

Salaries
Store manager: 25K
Chefs 15K *3: 45k
Cleaning: 10K
80K for salaries every month. Let's make it 1lakh for improvements.
 Sources of Finance
So by now we got a calculation

Space cost : 60K* 12months advance = 7.2 lakhs

Salaries: 1 lakh every month
Machinery + Ice-cream cost : 7 lakhs
Furniture: 3 lakhs
Total: 18lakhs

2 lakhs for marketing and brand building costs which includes websites building, online and offline
promotions till opening, social media marketing, digital marketing, edible cups, fresh organic vegetables and
fruits and others.

Total Expense (Approx.) = 20 lakhs

• We are planning to take a loan of Rs. 12 lakhs from a private bank at the rate of 10%
interest
• Bootstrapping: 8 lakhs

BEP: As we are planning to recover the capital by the end of two years it will need on an
average revenue of Rs. 87,000 per month
 Menu Card

Beverages Price ( Regular) (Rs) Price ( Large) (Rs)

Personalised art coffee 300 400

Red velvet latte 250 350

Spiced Rose latte 250 350

Iced tea + lemonade 100 200

Cashew coffee 300 400

Classic cold coffee 150 250

Almond + coconut chai- 300 400

tea latte

Espresso martini 250 350

Coffee based cocktail 300 400

Classic cappuccino 150 250

 Menu Card

Snackable Price (Regular) ( Rs) Price (Large) (Rs)

Coffee cake 500 800

Peanut butter and banana 250 350

sandwich

DIY sandwich ( brown 200 300

bread and white bread)

DIY pizza ( customized 400 600

pizza base and toppings )

DIY burger 150 250

 Menu Card

Coffee flavored cheesecake 200 300

DIY Donut 100 150

DIY Pancakes 100 150

Bread and butter 80 120

Fruit and nut cookies 80 120

Pastries and Ice-cream 80 120

Coffee flavored waffles 100 150

 Future Prospects
Contactless
Home Experiences
Solutions
More and more food and
Contactless solutions will be 01 beverages brands have
leveraged, along with self-service started offering set or
stations with an eye on health, safety curated ‘At Home’
and security norms. 03 experiences to appeal
customers

Cloud
Kitchens Vegan and
Owing to the decline in
customer footfalls in
02 Healthy Food
the QSR sector, most
businesses have started
Brands
transitioning to a cloud 06
kitchen model Consumer preferences
witnessed a strong
shift towards vegan
and organic food in
2019. In late 2019 and
early 2020
Thank You
Group 9

20157 - Chinmai Sawale

20158 - Akshaykumar Dharne
20159 - Minal Ahire
20160 - Jerin Varghese
20161 - Akshay Kalokhe
20162 - Gaurav Varghese
20163 - Vighyana Paatiel