Domestic

Tourism
THE DOMESTIC
TOURISM
STRATEGY
OUTLINE
BACKGROUND ON DOMESTIC TOURISM

CURRENT INITIATIVES OF THE DOT

GOALS

THE PROCESS

THE CIRCUITS

THE NEXT STEPS MOVING FORWARD

Background on Domestic tourism refers to tourism of
resident visitors within the economic

Domestic Tourism territory of the country of reference.

Tourism’s strength and driving force:

10.8% OF THE TOURISM

INDUSTRY’S 12.7-PERCENT BIGGEST CONTRIBUTOR
CONTRIBUTION TO THE OF PH TOURISM INDUSTRY
COUNTRY’S GROSS AT ₱ 3.1 TRILLION (2019)
DOMESTIC PRODUCT (GDP)
2019
 Domestic Tourism Expenditure
Domestic tourism refers to tourism of
resident visitors within the economic
territory of the country of reference. In
2020, the domestic tourism expenditure
posted a decline of -82.3%, amounting to
PhP. 556.89 billion compared with 2019’s
PhP. 3.14 Trillion earnings.
SEPTEMBER 2020 UNWTO
• Domestic tourism is six times larger than
international tourism.
• An estimated 9 billion domestic tourist trips (overnight
visitors) were recorded around the world in 2018, of
which well over 50% is in Asia and the Pacific.
• Worldwide, domestic tourism is over six times bigger
than international tourism (1.4 billion international
arrivals in 2018) measured in number of tourist trips.
• With travelers considering destinations closer to home in
the early stages of travel normalization and with still
important travel restrictions in place for international
travel as a consequence of COVID-19, countries with
higher shares of domestic tourism are likely to
recover earlier and faster.
DOMESTIC TRAVEL will lead the RECOVERY of the Philippines’ tourism industry
with Filipino travelers expecting to go to destinations closer to home and
spending less in the midst of health concerns caused by Covid-19 pandemic.
Domestic leisure travel will lead the recovery of Philippine tourism.
Majority of travelers expect a reduction of their income and travel budget.
Health and safety remains the primary concern of travelers.
Travelers prefer reduced-contact activities once leisure travel restrictions are lifted.
Travelers prefer online and digital channels for convenience and reduced contact.
Travelers plan to travel close to home.
 The survey also found that domestic travel will
lead the recovery of the Philippine travel industry,
with 77 percent of respondents expressing their
WILLINGNESS TO TRAVEL TO LOCAL
DESTINATIONS once restrictions are lifted.
Implementation of a Tourism
Product Strategy:

Enforcement of existing products.

Introduction of new ones as a manner of

diversifying the country’s product portfolio to
increase the level of competitiveness and improve
the travel experience of visitors.

Bottom up approach.
 • PRODUCT
DEVELOPMENT

CRITICAL INITIATIVES
• PARTNERSHIPS
• CAPACITY BUILDING
AND TRAINING
• MARKETING AND
PROMOTIONS
DOMESTIC
TOURISM
STRATEGY

PARTICIPATORY
Domestic Triage:
ACTION PLAN
CONSISTENT WITH CAPACITY
THE ‘BOTTOM-UP’ BUILDING
APPROACH SET BY
THE NTDP 2016-2022
PROGRAM
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 Principles on Domestic Tourism
FOCUS

Product Development:
• Over Tourism is the Old Norm.
• Inclusive Sustainable Tourism will
be the New Normal.
• Health and Safety Protocols will not
be Compromised.
• Adapt To New Technology.
 Of the Existing Tourism Products, we
FOCUS

will Focus on the following:

• Nature Based Tourism.
• Health and Wellness, and Retirement
Tourism.
• Diving and Marine Sports Tourism
• Farm Tourism.
• Education, Sun and Beach Tourism
• Culture Tourism.
 Recalibration:
FOCUS

• Creating New Experiences.

• Creating New Narratives.
• Filipino Identity and Values.
CONVERGENCE INITIATIVES:
CONVERGENCE INITIATIVE FOR
LOCAL TOURISM OFFICERS ON
TOURISM PLANNING, POLICIES
AND PRODUCT DEVELOPMENT

CONVERGENCE WITH THE LOCAL

GOVERNMENT FOR REGIONAL
BRANDING CAMPAIGNS
End of Presentation
Thank you.