STRATEGOS

ROUND 3
Title and Content Layout with List

Action plan for Post-pandemic

BHL's Restaurants Business Strategies
For BHL
Way forward for the
business?
 PART - 1
Context:
BHL's Restaurants
• 5 hotels in Mumbai and Delhi
• Head Chef: Mr. Riggs Uberoi
• AFS Hospitality's restaurants
arrangement with Mr. Uberoi
• Survey showing people going to
AFS Hospitality's restaurants
rather than BHL's restaurants
Requirement:
Action Plan
• Provide different
options before BHL
• Relative comparison
between options
• Recommendations
 Options

Offer Mr Riggs Uberoi to

terminate arrangements with
AFS's Hospitality in exchange
of a contract:
1. Hedge fund pay structure
(x%+y%) in the BHL's
restaurants

Buy AFS Hospitality's

restaurant chain
1. BHL's restaurants 1. Increased expense
will have the USP of to buy AFS
Mr Uberoi's curated Hospitability's
dishes restaurants
2. Increased payment 2. Increased
for Mr Riggs Uberoi restaurants outlets
for an increase in for BHL
sales of BHL 3. Increased market
3. More incentives for share for BHL
Mr Uberoi with a
stake in BHL's
restaurant business
Recommendation

Modify chef’s contract with new compensation structure to

align his interest with the firm
PART - 2
Context: Requirement:
How to tackle "New normal"? Post pandemic plan for BHL

•The hospitality industry has suffered

immensely in Covid 19 pandemic •Provide a marketing
•Occupancy rate has hit rock-bottom strategy
•The management is uncertain about •Provide a strategy for
the future! operations
•overall business strategy
for "New normal"
 Product

Tie up with the

Bundled
government for
Packages for
stay of doctors &
weddings/social Renting hotels
people from
gatherings at the
international
banquet
trips
 Pricing

Competitive
Upgrades from pricing for Wedding/Social
economic to economic rooms gatherings at
Premium at 1.xy fixed cost for
(or at difference Special discounts fixed no. of
in marginal cost) for Government people
contracts
 Promotion

Moment
marketing & Booking for more
Campaign about
ATL than 3 days =
safety protocols
free amenities;
followed at hotel
BTL for luxury SPA.
segment
 Positioning

Tourists/traveller
The Government Wedding planner
s/Trips planner
 Operations

Providing Closing some

Cutting down
facilities at restaurants and
cost of perishable
operating cost; diverting them to
goods
Taxi 1 restaurant
 Impact

• Lately with decrease in the Covid cases

there was Increase in tourist to Manali
9% in luxury & 32 % in non luxury(1)

• If the pandemic ends, we can expect boom

in Hospitality industry.
 PART - 3
Context: Requirement: Prepare Due
Way forward for the business? Diligence framework for
acquisition of leisure
properties

• Leisure travel is the catalyst for • Prepare the framework

recovery incorporating
• Popular destinations like Goa can be operational, financial,
focus of expansion legal and compliance
framework
Framework
 Thank you
Reference

https://www.forbes.com/sites/allbusiness/2014/12/19/20-key-
due-diligence-activities-in-a-merger-and-acquisition-
transaction/?sh=43631bf04bfc

https://www.bloombergquint.com/pursuits/hotel-tariffs-soar-as-
pandemic-weary-indians-rush-to-hills-of-manali-to-mount-abu