APPLE Inc.

Sourav Baksi Rahul Datta

Chetan Dutta Mahender Pal

Batch 29
 INTRODUCTION
American multinational company
Designs and Markets Consumer electronics,
Computer software and Hardware
Headquarter: Cupertino, California
CEO – Steve Jobs
Revenue $325Billion
 HISTORY
Established in April 1st 1976
Previously named (Apple Computer Inc.)
Founders – Steve Jobs, Steve Wozniak,
Ronald Wayne
1st product – Apple l , Hand built by
Wozniak
Incorporated January 3, 1977 without
Wayne
 PRODUCTS AND FIGURES
Hardware – Mac (Personal Computer Series)
Software – Mac OS X, Quick Time, iTunes
Consumer Electronics – ipod, iphone, ipad,
Apple TV
Employees – 46,600 full time ;
- 2,800 Temporary
Retail Stores – 323 [1st in Virginia)
Competitors – HP, IBM, DELL etc
PRODUCTS
 PROS CONS

Recharges Quickly Battery life

Light weighted High Prices
Fast Processor Limited Bluetooth
Sensitive & Smooth No Flash support
Touch Non-replaceable
Aesthetic Design Battery
The best Sound quality No internal Speakers
Large Screen
• EXTERNAL FACTORS • INTERNAL FACTORS

Creating more ties with Most established and

Microsoft products Healthy IT Brands in the
Loyal set of Enthusiastic world
Customers Steve Jobs was ousted
Recession – Price of Apple from the company in an in-
Products are higher house power stuggly in
High Level of Competition 1985, But He returned to
Apple in 1996 and began the
process that restored the
company to profitability
Apple computer are expert
in Developing own
Software & Hardware
 STAKEHOLDERS
Creditors
Apple employees
Software developers
Customers
Suppliers
Music Industry
Competitors
DEPARTMENTS OF THE COMPANY

Finance Department
Human Resource Department
Legal Department
Marketing Department
 WHY SUCCESSFUL?
Invest in your Employee
Encourage Creativity
Invest in Usability
Involve (potential & current) Customers &
Communities
Know the target Audience and Then Target it
well
 Current Scenario
Research firm Gartner said that Apple was the fifth-largest
PC seller in the U.S. for the three-month quarter to start 2011.
On May 26th 2010 Apple Inc. overtook Microsoft Corp. to
become the world’s most valuable technology company.
The market cap of Apple is $323.09Billion with more than 920
million shares.
The Share price on NASDAQ as on APRIL 21st was
$350.70(+8.29)i.e. +2.42%
The recent quarter shows a net profit of $5.99Billion which
overshadowed the Wall Street Predictions.
 Current Scenario
Apple Market share tops 10% but Windows share lowest
since tracking began.

According to Computerworld Analysis there has been a

sharp decline of Windows users from Dec 2010 by 0.97% to 88.7
percent.
 Current Scenario
Report claims that Apple shows 29% increase in sales of its
Macbook as well as it helps in the outline of coming up of
the most important Brand of US.
According to AppleInsider there has been a total increase of
29% in the sale of Apple notebooks.
Apple had recorded an increase of 113% in the sales of its
flagship product the iphone which counts to over 18.65
million units.\
Apple sold 4.65 million of ipads which dominate 80% of the
tabloid markets.
Apple’s Ipad 2 dominate the nascent market whereas
Research in Motions Playbook collapsed under the immense
criticism of the analysts.
 FUTURE PLANS
For the next 3-4 years Apple would like to
increase their product accessibility (New
Stores)
Its going to the movies. Online movies
through itunes. Recently signed a deal with
“20th Century Fox” and “Disney studios”
“Plans to go green apple”
“Seamlessly Embedded heart rate Monitor”
 Future threats
The main concern of Apple right now is the component
supply constraints after Japan’s Earthquake and tsunami.It
would squeeze margins and restrict iphones & ipads to
come out in the near months.
Apple resourced mostly LCDs,optical drives,NAND flash and
DRAM from Japan so they are going to face a crisis ahead.
Ipad sales fell well SHORT in the quarter due to the huge
shipment of 6 million units but still the waiting went more
than 5 weeks.
 The nine maharathis
Steve P. Jobs— Chief executive officer,Director
Peter Oppenheimer-Chief Financial Officer, Senior VP
Timothy D. Cock-Chief Operating Officer
D. Bruce Sewell-Senior VP, Counsel
Philip W. Schiller—Senior VP, World Product Marketing
Ronald B. Johnson- Senior VP, Retail
Scott J Forstall- Senior VP, iphone software Engineering
Robert J. Mansfield-Senior VP,Hardware
Jeffery Williams-Senior VP.Operations
 Corporate Culture.
The sales force has always ridiculously tiny and the System
Engineer:Accountant never exceeds two.
Steve jobs believes in pervasive secrecy which means that
sales executive should describe customers about “Future
Technologies”
Steve Jobs favorite quote is that-”Customers don’t know
what to buy and we have to tell them what to buy”
Apple’s main focus is on the generation of applications for
their gadgets.At present I-store has more than 4.5 millons of
applications for both i-phones and i-pad,thereby creating an
uniqueness of the product.
 THANK YOU

ANY QUESTIONS?