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Research Methodology CIA-1: Team Members: - MERCY JACOB (21121020) - RICHA HAKKIM (21121038)
Research Methodology CIA-1: Team Members: - MERCY JACOB (21121020) - RICHA HAKKIM (21121038)
CIA-1
Team Members:-
• MERCY JACOB (21121020)
•RICHA HAKKIM (21121038)
RESEARCH GAP
Requirement of particular salience for digital fundraising. There
hasn’t been a study that reflects that there are certain salience
model requires even when using the technology for getting
donors.
RESEARCH OBJECTIVES
▪ To identify, if any, set of attributes in digital fundraisers
▪ To what extent do digital fundraisers attributes contribute
OPERATIONALIZATION
Variables
Dependent Variable:
Independent Variable:
Techniques
Data Type: Primary Data and Secondary Data
Primary: questionnaire regarding attributes
Secondary: funds raised by organisations
Scaling Technique:
Differential Scale Analysis:
Sample Population:
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