DATA CENTER COLOCATION: THE STEPPING-STONE

TO DIGITAL TRANSFORMATION & CLOUD FORMATION

Feb 2021
AGENDA
Market analysis and trends Colo and beyond
 Indian Data Center market – growth & key Disaster  Past vs. Future of Data Center
Recoveries
 Private - a stepping-stone to Hybrid
 Impact of COVID-19  Cloud Adjacency
 Data Center consumption across industries
 Hybrid Cloud Positioning opportunity
• Hybrid Cloud led Data Center opportunities
• Disaster Recovery deployments for HA
• Industry Expertise
• Gartner’s recommendations for selection of Data
Center partner

GTM motions Sify positioning

 The shift from on-premises to off-premises
• Vendor & Data Center consolidation
• Cost optimization
• Operational excellence
• Compliance and security
 Competitive positioning
 Sify’s integrated offerings
 Data Center migration options
 Sify Data Center footprint
• Sify – strategic city expansion
• Colocation Space and Power charges
 Success stories during pandemic
MARKET ANALYSIS & TRENDS
INDIAN DATA CENTER MARKET: GROWTH & DISASTER RECOVERIES

DATA CENTER GROWTH IN INDIA GROWTH DISASTER RECOVERIES

FOR DATA CENTERS
 Capacity expected to grow from 375 MW in 2020 to 1078
MW by 2025 - a USD 4.9 billion investment opportunity

 Capacity additions is translating to 9.3 million sq ft of

eCommerce & Digital Social Media, Online
space – new greenfield investments Payment Market Platforms, OTT Media

 Digital economy in India estimated to grow from $200

billion in 2017-18 to $1 trillion by 2025 New Technology
Adoption
 Cloud spending in India estimated to grow at 30% to
reach USD 7.1 – 7.2 billion by 2022

 Indian IaaS spending forecasted to grow at 25% p.a. to

reach USD 2.3 – 2.4 billion by 2022
Government Initiatives Regulatory Compliances
(Digital India, Smart city etc.) (Disaster Recovery, Data
Localization etc.)
IMPACT OF COVID-19
Increase in Data Growth
 14% rise in average daily data consumption
 16% rise in time spent by users on
smartphones
 1.5 million schools and 40000 colleges
depending on online education
 80% rise in subscriber base of a leading OTT
player
Impact of Covid-19 on Data Center
and Cloud
 Data Centers recognized as essential services
 India's 375MW Data Center industry kept digital
economy working
 Captive servers became inaccessible
 On-premises Data Centers migrating to
Colocation/Cloud/Hybrid solution
 Data security became priority
Opportunities
 Demand for digital workspace
 Disaster Recovery on Cloud for HA
 VDI on Cloud to support remote operations
 Accelerated adoption of tools and processes
 Significant rise in uptake of Cloud, Security and
Automation
DATA CENTRE CONSUMPTION ACROSS INDUSTRIES

 Top 2 users of colocation:

Comparison of data characteristics by industry
– BFSI
• Data-based decision making
• Security
• Privacy
• Regulatory compliance
– Manufacturing
• Optimized IT
• Cost saving
• Accelerated Cloud adoption

 Other large users of colocation:

– IT/ITES (Hybrid Cloud)
– E-commerce
– Communication & Media
– Telecom
– OTT
GTM MOTIONS
THE SHIFT FROM ON-PREMISES TO OFF-PREMISES
 Increasing shift to off-prem solutions due
to better synergies in:
– Vendor & Data Center Consolidation
– Cost Optimization
– Operational Excellence
– Compliance & Security
 Steady decline in on-prem environment
because of better options:
– Colocation
– Managed Hosted
– Hybrid Cloud
 Parity will be achieved in 2021 among:
– On-prem workloads
– Off-prem workloads
– Cloud computing workloads

Let’s deep dive into each factor behind increasing shift to off-prem solutions…
VENDOR & DATA CENTER CONSOLIDATION

 Customers are looking for Vendor and Data

Center consolidation due to:
– Complicated coordination with multiple
equipment & services vendors

– Struggle to meet SLAs for critical equipment

like UPS, DG Sets, etc.

– Challenges in implementing new projects

– Lack of speed, agility and flexibility to respond

to changing dynamics
COST OPTIMIZATION

 Factors affecting cost: IT BUDGET ALLOCATION

– Redundant equipment & related services
Innovation
– Escalating power and cooling costs
– Maintaining the PUE within the limits 10%
– Multiple vendor billing
Migration &
Upgrades
25%
 Sify provides the best cost-effective and 65%
customized solutions
 We provide power solution (consumed or rated) Operations –
based on usage and capacity Maintenance & mgmt.

 Sify Data Center and its equipment are

optimized for low carbon footprint

Not enough investment in innovation;

too much in maintaining legacy infrastructure
OPERATIONAL EXCELLENCE – THE SIFY WAY
OPERATIONAL CHALLENGES OF
ON-PREM DATA CENTER
Security patches
Firewall policy maintenance
Firmware upgrades
OS upgrades
Risk assessment &
mitigation
HOW SIFY CAN HELP
Subject matter expert &
quality assurance
Skillset mapping, training,
assessment
360⁰ audits to identify spof,
end of life, bottlenecks
Computerized maintenance
management system
COMPLIANCE AND SECURITY – HOW SIFY MEETS VARIOUS STANDARDS

 Adherence to international safety standards

 Proactive compliance studies/audits ISO/IEC 27001 ISO/IEC 27018

 Fully documented controls and processes

 Certifications ensuring data privacy

 Data Center-Disaster Recovery and BCP measures of HIPAA PCI DSS

global standards

 Multiple layers of security across Data Centers

SOC 1 and Good Practices
SOC 2 audits Framework
COLO AND BEYOND
WHERE ARE WE MOVING?
The Past
 Centralized/ On-premises
 Internally Complex
 Manual
 Tier-Level Design
 Large, Sparse and Horizontal
 Inefficient and Costly
 Slow to Adapt
 Interconnected
 Conventional
 Unregulated
The Future
 Distributed/Hybrid IT
 Simplified, Standardized and Rationalized
 Intelligent, Software-Defined and Automated
 Always Available/Services-Defined
 Smaller, Denser and Vertical
 Efficient and Cost-Effective
 Agile and Flexible
 Multiconnected
 Greener and Sustainable
 Regulated
THINK BEYOND COMMODITY SELLING

Win customer’s trust by offering the perfect blend of

Cloud computing, storage, and services environment 
- Hybrid Cloud
PRIVATE CLOUD - A TRIGGER FOR DATA CENTER OUTSOURCING

What IT decision makers believe?
 86% of respondents declared Hybrid Cloud as the ideal
model
Sify’s Hybrid Cloud solutions combine the
power of:
 Privacy, security and control of a Private Cloud

 Private Cloud is critical to deploying and running

applications –
 Elasticity and convenience of a Public Cloud
– 43% of respondents prefer to run more applications
within Private Cloud

 Major concerns while running applications within Public

Cloud
– 62% of respondents also ranked security, privacy, and
compliance
CLOUD ADJACENCY

Oracle Oracle
  AWS Mumbai Azure Central Azure West Azure South GCP Mumbai GCP NCR
Mumbai Hyderabad
Sify Airoli <1 ms < 2ms < 2ms 15 - 18 ms < 2ms 20-25 ms <1 ms 20 - 23 ms
Sify Hyderabad 20 - 23 ms 20 - 23 ms 20 - 23 ms 15 - 19 ms 20 - 23 ms 33-38 ms 20 - 23 ms 1 ms
Sify Noida Data
20-25 ms 20-25 ms 20-25 ms 37 - 38 ms 20-25 ms < 2ms 20-25 ms 33-38 ms
Center
Sify Kolkata 32 - 36 ms 32 - 36 ms 32 - 36 ms 40 - 45 ms 32 - 36 ms 28 - 32 ms 32 - 36 ms 53 - 56 ms
Sify Bangalore 20 - 24 ms 20 -24 ms 20 -24 ms 10 - 12 ms 20 -24 ms 45 - 49 ms 20 -24 ms 20 - 23 ms
Sify Chennai 17 - 22 ms 17 - 22 ms 17 - 22 ms < 2 ms 17 - 22 ms 37 - 38 ms 17 - 22 ms 10 - 14 ms

Leverage direct access to Cloud and multiple service providers for the Hybrid approach!
HYBRID – POSITIONING OPPORTUNITY

Colocation offers “best-of-both worlds” approach with Hybrid architecture strategy

Advantages of Hybrid Cloud architecture

– Dynamic connectivity to Cloud fabric
– Solution to any concern about security
– Scalable compute or storage capabilities
– Unprecedented levels of productivity
– Access to Cloud-native technologies
– Enhanced customer experience
– Ability to Disaster Recovery innovation

Sify
Sify offers
offers aa comprehensive
comprehensive colocation
colocation service
service with
with Cloud
Cloud adjacent
adjacent (Hybrid
(Hybrid Cloud)
Cloud) architecture
architecture
HYBRID CLOUD LED DATA CENTER OPPORTUNITIES

Functional Distribution Lifecycle Distribution Workload Distribution

• Different components in • Separate development and • “Cloud Bursting” and Scaling

separate Clouds (e.g., CRM, test
HR) • Identical processing spread
• Stages of SDLC are distributed over multiple Clouds
• Leverage services from each across runtime environments
Cloud • Relies on data consistency
• Requires Packaging
• Standards are essential
DISASTER RECOVERY DEPLOYMENTS FOR HIGH AVAILABILITY

Mumbai Region Public Cloud and Sify Airoli Near Cloud/Disaster Recovery Private Cloud

• Data protection
• Fast failover for database Sify Private Cloud Public Cloud
• Rapid transmission of transaction logs Data Center

• Very high-speed network

• Backup and archiving between Data
Centers
• Near Disaster Recovery/Zero Data
loss RPO
GARTNER’S RECOMMENDATIONS FOR SELECTION OF DATA CENTER
PARTNER
BASIC MINIMUM CRITERIA!
• Enterprise Experience for specific workloads
• Carrier Neutral
• Tier 3 or Equivalent as per Uptime Institute or TIA-942
• Multiple sites and their seismic Zone rating ( Among other
environmental factors)
• Back up and Disaster Recovery Capabilities
• SLA of 99.92% or greater (minimum T3 capability)
• Overall Customer Feedback
GARTNER’S RECOMMENDATION validates Sify’s portfolio & investments
NEW DIFFERENTIATING CRITERIA!
• Cloud Vision and Strategy
• Hyperscale Partnerships: AWS, MS, GCP
• Managed Services
• In a single and multi-Cloud environment
• Cloud Experience and Depth
• Cloud Management, Cloud Economics (In-house IP or
partnerships)
• Provides Network Connectivity to Major Cloud providers
• AWS/Direct Connect, MS Azure/Express Route
• Interconnect services to other sites or partner ecosystems
SIFY POSITIONING
COMPETITIVE POSITIONING
 Existing Players How Sify differentiates?
– NTT Communications  2 Decades of experience in ICT services
– ST Telemedia  Integrated offerings around Hybrid IT landscape

–  Integrated Managed Services (for Cloud, Infra, etc.)

CtrlS
 Cloud Ready Assets
– Nxtra
– Carrier neutral Gen 3 Hyperscale Data Center
– Web Werks
– Cloud Adjacent Data Centers
– Cloud Ready Networks
 New Entrants  Digital Enabler
– Digital Services (Analytics | AI/ML | IoT | RPA)
– Yotta
– Cloud-native Services
– Equinix-GPX
– Application Services
– Colt Data Services  Dedicated security practice for compliance
 Partner Ecosystem
Hyperscalers | Security partners | SI’s | Technology OEMS
 Legacy of happy customers
Flexible pricing models | Self Service Portal
INTEGRATED OFFERINGS - THINK BEYOND COMMODITY SELLING

Hybrid Cloud Solutions Managed Services

• Data Center +  Public Cloud • Hosted Data Center - IT  

• Data Center +  Hosted Data Center-IT • Disaster Recovery Services

• Data Center +  Network Services • Network Services

• Data Center +  Security Services • Security Services

• One-time Services

• Multi-year Operations Services

• Application Migration/Implementation

Win customer’s trust by managing the full spectrum

DATA CENTER MIGRATION OPTIONS

On Prem to Hosted
Application Migration
Hosted/On Prem to Private
Cloud

Hosted to Hosted
Platform Migration
Hosted/On Prem to Public
Cloud

Server Infra
Tech Refresh Virtualization
Consolidation Optimization

OTHER OPPORTUNITIES EXPLORED DURING MIGRATION

SIFY’S DATA CENTER FOOTPRINT

NOIDA NOIDA - Tower 2 NOIDA - Tower 3

Tower 1 16.0 MW 16.0 MW
9.6MW Oct 2022 Oct 2023

Mumbai 1 Mumbai 2 Mumbai 3

Vashi Airoli Rabale - Tower 1 Kolkata 1
0.9 MW 5.4 MW 11.5 MW 1.6 MW

MUMBAI Hyderabad 1
8.0 MW

Mumbai 4 Mumbai 4 BENGALURU

Mumbai 3 Rabale – Tower 1 Rabale - Tower 2
Mumbai 3
Rabale - Tower 2 6.0 MW 26 MW
Rabale - Tower 3
9.6 MW JULY 2021 Oct 2022 Bangalore 1
Electronic City
1.7 MW

CHENNAI

Chennai 2 Chennai 2 Chennai 2

Upcoming Planning Chennai 1 Siruseri – Tower 2 Siruseri – Tower 3
Existing Siruseri – Tower 1
* incl. planned expansion Tidel Park 16.0 MW 16.0 MW
16.0 MW
1.1 MW Dec 2022 Jun 2024
All Power references are Design IT Power at Full Capacity Jun 2022

Cloud@coreTM
SIFY’S DATA CENTERS ACROSS INDIA

Sify Airoli Data Center Sify Hyderabad Data

Sify Noida Data Center
Center
TIDEL Data Center
- Chennai

Rabale Data Center, Vashi Data Center,

Mumbai Mumbai
Electronic City Data Center Kolkata City Data Center
Bangalore
Cloud@coreTM
SIFY – STRATEGIC CITY EXPANSION

MUMBAI HYDERABAD CHENNAI BANGALORE NOIDA KOLKATA

• Direct & easy access • Global In-House • Cable Landing • IT/ITES Hub • Manufacturing Hub • Hub for entire
to EHV power grid for centers station north east location
• Stable seismic • Strategic location
stable power
• Highly stable • Geographical conditions for Hyperscalers • Central location
• 4 Cable Landing seismic Zone proximity to key and OTT players for fast growing
Stations in Mumbai • Preferred location
Asian cities large multi estate
Disaster Recovery of • Preferred for Disaster • Large presence of
region
trans Atlantic traffic destination for • Manufacturing Hub Recovery SME and
to NY & LA Hyperscaler and Government • Strategic location
• Hyperscale Compute IT/ITES players customer base for OTT players
& network nodes, OTT • Preferred
players, e-Commerce secondary site for
players BFSI and Large
• Diverse local and enterprises
international IP transit
• Choice of multiple
Data Centers within
city for Availability
Zone / Near Disaster
Recovery

Cloud@coreTM
SUCCESS STORIES DURING PANDEMIC

Key triggers Solutions

 Disruptions to services due to COVID-19
 Data Center consolidation
 Business Continuity
 SLA - Disaster Recovery solutions
 Cloud Adjacency (future need)
 Minimal vendor dependency

Cloud@coreTM
KEY TAKEAWAYS
Colocation is a great way to
start the Cloud
transformation journey
– Advantages
• Allows client to control their
own data
• Provides a dynamic
interconnectivity to Cloud
fabric
• Enables transformation at
the edge
• Flexible, reliable and future-
proof
• Lower cost and greater
security & compliance
Sify supports the evolution
of IT strategies with:
• Robust infrastructure
• Industry expertise
• Integrated offerings
• Cost saving strategies (Lower
TCO)
• Strategic support
• Proven functional
capabilities
• And much more through its
Cloud Adjacent Data Center
and Hybrid Cloud services…!!
Cloud@coreTM
Thank you

Cloud@coreTM
INDIA’S BFSI INDUSTRY LEADERS ARE IN SIFY DATA CENTERS

Largest Largest Largest

bank in India Pvt Bank in India e-wallet company in India

Industry leading BFSI companies Data Center runs on Sify

Cloud@coreTM
OTHER CUSTOMERS ( VERTICAL -WISE ) IN SIFY DATA CENTERS

Media & Ent Manufacturing Retail Hybrid Cloud

Healthcare &
IT/ITeS Others
Pharma

Cloud@coreTM
COLOCATION – DATA CENTRE OPTIMIZATION
 Advantages Data Center
Colocation:
– Allows client to control their
own data
– Provides a dynamic
interconnectivity to Cloud
fabric
– Enables transformation at the
edge
– Flexible, reliable and future-
proof
– Greater Security & Compliance
– Cost effective (Can direct
funds toward innovation and
growth)
 How Sify differentiates:
– Dynamic Customer-focused
Data Center
– Support the evolution of IT
strategies to assist with
customers’ digital
transformation
– Help customer evaluate
complete suite of Sify
services by adopting
consultative approach to
cater to current
requirements + possible
future needs
Cloud@coreTM
COLOCATION SPACE AND POWER CHARGES

Major Value-added Services

• Annual Colocation Charges is sum of Power Capacity
charges i.e., Rack space charges + Metered Power along with Power and Space:
Colocation Charges
Charges
• Secure Physical Cage

• Per KW Basis • Biometric Access on Cage

• Annual Rack Space charge will be derived from Power • Physical Lift and Shift
Power capacity to be provisioned on the Rack like (3KW, • 32A Single/Three Phase
Capacity 4KW...10KW per Rack)
Charges Power Supply
• Remote pair of Hands
• Per KWH Basis
• Fiber/ Copper Cross Connects
• Annual Power Charges will be derived from Actual
Metered Power Consumption (KW) X PUE X Electricity Power • On site Seating Space
Power Tariff (Per Unit) X 24 Hours X 365 Days • Fire Safe Vaulting Service
Charges

Cloud@coreTM