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  • Found in 1994 by Jerry Yang and David Filo

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    31SRI MYTHILI CHAMARTHY
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    Yahoo was founded in 1994 by Jerry Yang and David Filo as a web directory or index of the early World Wide Web arranged in a hierarchical structure. It became one of the most popular early internet companies and was worth $125 billion at its peak, but a series of poor strategic decisions caused its decline during the dot-com bubble burst and rise of competitors like Google. Despite past successes, Yahoo struggled to find new leaders and business strategies to adapt to changing market conditions and customer needs.

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    Yahoo

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    Yahoo was founded in 1994 by Jerry Yang and David Filo as a web directory or index of the early World Wide Web arranged in a hierarchical structure. It became one of the most popular early internet companies and was worth $125 billion at its peak, but a series of poor strategic decisions caused its decline during the dot-com bubble burst and rise of competitors like Google. Despite past successes, Yahoo struggled to find new leaders and business strategies to adapt to changing market conditions and customer needs.

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    © All Rights Reserved
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    12 views8 pages

    Found in 1994 by Jerry Yang and David Filo

    Uploaded by

    31SRI MYTHILI CHAMARTHY
    Yahoo was founded in 1994 by Jerry Yang and David Filo as a web directory or index of the early World Wide Web arranged in a hierarchical structure. It became one of the most popular early internet companies and was worth $125 billion at its peak, but a series of poor strategic decisions caused its decline during the dot-com bubble burst and rise of competitors like Google. Despite past successes, Yahoo struggled to find new leaders and business strategies to adapt to changing market conditions and customer needs.

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    © All Rights Reserved
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    ➔ Found in 1994 by Jerry Yang and David

    Filo
    ➔ The word "yahoo" is a acronym for "Yet
    Another Hierarchical Officious Oracle”.
    ➔ "hierarchical"- Yahoo database was
    arranged in layers of subcategories.
    "oracle" -source of truth and
    wisdom. "officious"-office
    workers who would use the Yahoo
    database while surfing from work.
    ➔ The first site to add news, sports, and
    finance feeds to its web directory.
    THE RISE
    Yahoo was the king of
    the internet.
    Once the biggest
    internet company on
    the planet, worth $125
    billion at its height.
    THE FALL
    That came in pieces...
    DOTCOM BUBBLE
    Share Price

    $475 $8.11

    And The
    WRONG
    DECISIONS...
    A KINGDOM

    WITHOUT

    LEADERS
    YAHOO’S BUSINESS CANVAS MODEL

    KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER


    Content development PROPOSITION RELATIONSHIPS SEGMENTS
    Ad and Tech Traffic generation Digital Mass market
    platforms Traffic management Entertainment Online
    Web Design Self-service World wide
    Numerous content Marketing Sports information Automation
    providers Advertising Communities of co- Publishers
    Social Media Internet creation
    Acquisitions communication Advertisers
    services CHANNELS
    Subsidiaries KEY RESOURCES Web Portal Multi-sided
    High end platform Mobile services Search Engine
    Performance insights developers Yahoo news Ad agencies
    Intellectual Property Social networking Yahoo mail
    Acquisitions: services Yahoo finance Content producers
    Tumblr & Flickr Yahoo sports
    Shopping services Mobile apps advertisers

    COST STRUCTURE REVENUE STREAMS


    Acquisitions
    Investment in tech development Online ad sales
    Data security and Data centers Sale of search and display ad
    Traffic acquisition Monetizing Products
    Legal costs and Distribution agreements
    Staff
    Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

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