Social Media

What is Social Media?

Social media:- are interactive technologies that
allow the creation or sharing and exchange of
information, ideas, interests, and other forms of
expression ...
 Benefits Of Social Media?

Strengthens &
Message’s will reach Engages
Builds
a wider audience Constituents
Relationships

Mobilizes
constituents around
Easier and broader
Facilitates issues that are
dissemination of
Collaboration important to them
information
and creates
advocates
• Facebook
• Twitter
• YouTube
• Blogs (e.g., Tumblr, Word Press, etc.)
• Webinars
• ……..
Learning Objectives/Outcomes
In this Lesson will:
• Learn what Twitter is
• Learn why Twitter is an important teaching and
learning for about tools
• Set up a free Twitter account as you follow the
tutorial
• View some examples of how Twitter is being used in
education today (Login/signup)
• Learn some best practices for using Twitter
What is Twitter?
• A free social networking and microblogging service that
enables its users to send and read messages known as
tweets.
• Messages are limited to 140 characters or less
 Importance of Twitter?

provides users Build brand

with the ability to Gain valuable
personality and
share information customer insights
awareness

Mobilizes
constituents around Deliver customer
Facilitates issues that are
Collaboration important to them support and
and creates gather feedback
advocates
How to Login/Signup Twitter?
 Twitter Terminology's
• Retweet(RT)
used to annotate that the tweet originally came
from another user
• Hashtag(#)
-Used to easy to see trending topics &things
occurring around the world.
-tags used to organize posts and creating trends i.e
#NoMore #PMO
• Direct message(DM)
Messages that can be sent privately between users
• Follow Friday (FF)

Twitter tradition where ever user recommended who other

user should follow. Often used as a hash tag. i.e. #FF,
#Follow Friday
• Mention/Replay(@)

Signifies that the tweet is targeted towards a particular user.

i.e @name of user
• Modified tweet (MT)

A tweet has been paraphrased.

• Pinned tweet
• Quote retweet
 Strategize Efficiently
•Determine your
audience and goals!

•Select a social
technology e.g.
Facebook, Twitter, etc).
That best meets those
goals

• USE PHOTOS!!!!
Best Practices:
• Minimum 3-4 tweets/day
• Too many tweets decrease engagement
• Use tools to see when your fans are online
• Tweets with photos get more engagement
Best Practices:
• Tweets with photos get more engagement
• Take advantage of valuable real estate by
using header images as billboards for an
upcoming event or campaign.
• No more than 3 hashtags
• Use twitter “polls” to engage your followers
• Insert a period before “@” if your tweet starts with an
@ mention.
• If you’re referencing a web page, always include a
link.
• Delete incorrect tweets.
• Do not post the same tweet to more than one account
without changing the wording or time.
• Do not auto-tweet from other social media platforms.
• If you’re going to retweet an article, read it first.
Essential Free Tools
• Scheduling: Tweetdeck (
https://tweetdeck.twitter.com)
• Influencers and Analytics: Socialbro
• CRM Light: Commun.it
• Tweetchats: Tweetreach, Twubs
Information Tracking Methods
• Google alert
• Google news
• Daily news - https://www.newsnow.co.uk/
• Giga Tweet- www.gigatweet.com
 Exposing False Information
• Photo manipulation — Easy to check, using
 tools such as Google Reverse Search…
Black mail
• Anyone can report abusive behavior directly from a
Tweet, profile, or Direct Message