Muhammad Akbar Khan

Roll No. 33
Naveed Mohsin
Roll No. 32

Muhammad Kashif
Roll No. 31

Miss Hira
Roll No. 35
Muhammad Shahbaz Shah
Roll No. 48
 CONCEPTUAL
REVIEW OF PROJECT

Life started with water and water is the

most important driving force of all natures.
Water is essential for life and there is no life
without water.

In this era of contaminated world, healthy

life is just like blessings in disguised.
PROJECT INTRODUCTION

BOILED WATER
Promised water Originality

A healthy life always needs healthy food and healthy drink. Healthy drink does not mean purified water at all. It
means a drink which not only remove your thirst but also fulfil all those requirements which your body required
from water.
I am working on project to provide people with boiled water which is always recommended by doctors and our
elders as well.
 Key Products Vacuum For Product

BOILED WATER BOILED WATER

500 ML There are three reasons that creates vacuum for my product.

As we are going to register a new company

so we will introduce only one product in 1 2 3
market by now. We will increase our product
categories on customer feedback.
 PRINT MEDIA

MARKETING  Books
 Magazines

PLANNING  Newspapers
 Flyers
SOCIAL MEDIA  Newsletters
 Billboards
ELECTRONIC MEDIA
 Posters
 Television
 Radio
 Internet
 Shops
SOCIAL MEDIA
 Facebook
 YouTube
 WhatsApp
 Facebook Messenger
 WeChat
 Instagram
 Tik Tok
ELECTRONIC MEDIA PRINT MEDIA
PROJECT TITLE & BRANDING

Mission Statement: We Ensure Safety Of Your Health & Wealth

Through Traditional Drinking Water. BOILED WATER

Vision Statement: Unlike others, Our core responsibility is to:

Retain best minerals of Water.
Revive tradition to rise the bar of your health and wealth.
 COMPANY OVERVIEW
Company Name: NAKSH H2O PVT. LTD.
Location: Lahore
Legal structure: Sole Proprietorship
Mission statement: We Ensure Safety Of Your Health & Wealth Through Traditional Drinking BOILED WATER
Water.
Company history: It is newborn company and its aim to provide traditional healthy boiled
water to everyone on minimum rate so they can save their health and wealth both at the
same time.
Our product is boiled water, and we are committed to deliver it to the customer’s doorstep
with zero service charges.
As you know 10 to 15 years back when there were no mineral water companies operational in
Pakistan, our elders and doctors used to advise for boiled water for household use. Once
these companies of mineral water came to operational in Pakistan, we never saw or listen any
Pakistan doctor saying to use boiled water officially. But we know that boiled water is far
better than mineral water, so we are committed to revive our tradition to drink boiled water
and we are also committed to deliver boiled water to the doorstep or our customers.
Target market: Our target market or target audience is all age group. No specified targeted
audience because boiled water is need of everyone at any age level.
Competitive advantage:
 Preserving the actual minerals of water.
 No preservatives
 Removing germs and bacteria through actual boiling process
 It is not only drinking water but also can be used for cooking food
Objectives: Our core objective for first 12 months is to capture 5% of total market share in Lahore.
Goals: Once we achieve our objective then we have planes to move for 15% or total market share and get product
acknowledgement programs through different social media channels with the help of survey programs.

Our offering will be our values for the customers. Below are our
value system for customer.
 Delivery of water at customer’s doorstep
 Saving the health and wealth of customer by providing
 Enriched water at low price.
 Free home delivery in 15 minutes from all over Lahore
 Customer satisfaction forms and calls for feedback
KEY SERVICES:
Saving the health and wealth of customer by providing Enriched water at low price. Free home delivery in 15 minutes from all
over Lahore. Our product is approved by Punjab Food Authority and certified ISO standards of Health and Safety.

SOCIAL MEDIA PLANNING

Step 1: Choose your social networks
As 75% of Pakistan’s total population is
active on cell phones, so our priority is to
send bulk messages once a day in
morning.

Text Message Content

Mineral Water don’t have minerals
needed by your body. Use Boiled Water, it
will keep you healthy. If you can’t get it
call us or text us, we will Deliver at your
doorstep within 15 minutes. Also
available in shops and stores.
Step 2: Fill out your profiles completely

Facebook Profile Twitter Profile YouTube Profile Instagram Profile WhatsApp Profile

BOILED WATER
Promised water Originality

Step 3: Find your voice and tone

We Ensure Safety Of Your Health & Wealth Through Traditional Drinking Water. We are committed to deliver what is good
For your health by boiling water as per WHO standards.
Facebook – Once or twice per day
Instagram – Once or twice per day
Instagram Stories – Eight to 16 Stories, twice per
week
Twitter – Three to ten times per day
LinkedIn – Once or twice per day
Pinterest – Five to ten times per day
Snapchat – Five to 20 times per week
 Social Media
Challenges

To introduce our product, we

found below challenges
•Time management
•Staying connected
•Getting the budget right
 SOCIAL MEDIA STRATEGIES

PRIORITY SETTINGS

1 2 3 4 5 6 7 8
MOBILE SMS
 social media compliance

 Know Your Regulations for Social Media

 Privacy and data security
 Confidentiality
 Marketing claims
 Monitor Your Accounts
 Create Acceptable Content Use Policies
 Intelligently Archive Communications
•Social Media Compliance is the process of ensuring that social accounts
adhere with company policies and procedures, as well as the laws and
regulations that govern your industry. ... Regulatory compliance is crucial not
only for corporate digital properties, but also for the digital properties of
employees.
 SOCIAL MEDIA BRANDING
Naming / Identity Brand Message/Promise
Social naming for users to click on link to view complete profile Promised water Originality
boiled-water.com

Positioning statement
Since people are struggling to sustain their health due to contaminated water which is the necessity for life. Here we
are committed to provide boiled water which have all the qualities of best drinking water. Natural minerals and no
preservatives in our drinking water will make the difference with others.

Voice or Tune of Brand

We Ensure Safety Of Your Health & Wealth Through Traditional Drinking Water. We are committed to deliver what is good
For your health by boiling water as per WHO standards.

Brand Tag Line

Save your Health and Wealth

Target Audience Gender Limit: NO

Age Limit: NO
 Social Media Marketing
Social Media Platforms and Rationality

1 2 3 4 5 6 7 8
MOBILE SMS

Social Media Marketing Types

MOBILE SMS
 Three Months Plan For Marketing
MOBILE SMS 1 Time in a day
1 Video in a week Budgeting & Promotion
Price PKR Brand

2 feeds in a day 15,0000 Mobile SMS

100,000 Facebook

50,000 WhatsApp
1 message in a day 1 Post in Week
50,000 YouTube

40,000 Instagram

1 Video in a week 30,000 Tik-tok

50,000 LinkedIn
Twice a Week
80,000 Twitter
2 Times in a day
 PR ACTIVITY

We are not generating Plastic wrapper around bottle to reduce plastic garbage.

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