GOOD MORNING

EVERYONE, THE
HOSPITALITY
BUSINESS WE
02 ACTIVITY 1 AGREE AS A
TEAM IS BEACH
RESORT
 Why there’s a need to innovate the product/service of the assigned business?

• Innovation is the search for new ideas and ways to produce the best
quality products and services.

 increase in sales and profits for the company's owner or

franchisee
greater understanding of their customers' needs and
expectations.

The opportunity to address important challenges is dependent on new ideas,

especially developing countries need it more than ever.
9/3/20XX Presentation Title 2
Proposed innovation for product/service:
(the other proposed innovation product and service is to be discussed by Jhonna)

 PRODUCT:

 Private lagoon

 Private beaches

 Overwater silent cinema

 Balloon Water slides

 Freshwater pool

 Children's pool

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PRODUCT/SERVICES: PRIVATE DINING

• A good and healthy dinner to be offered by serving dishes with a

chosen of style you want served by the resort.

9/3/20XX Presentation Title 4

 PRODUCT/SERVICES:
Medi-Spa-Acqua-Alive journey

 The resorts offer wellness package

depending on what your body needs, such
as integrative medical, nurturing spa and
aqua hydrotherapy treatments, with the
health beverages and foods.
 difference of this Spa is focuses on the
calming and relaxing ambiance of the
beach in which we believed many would
try to experience.
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Benefits and possible challenges of the proposed innovation

• Benefits
guest will be more happy and satisfied with our services an
products because it is different from others, such as the
overwater silent cinema in which who wouldn’t want to
experience to watch a movie over the water with a great facilities
and amenities

A water activities in which may attract guest to join, such a

balloon water slides located at the faraway-center of the beach.
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Benefits and possible challenges of the proposed innovation

• Challenges

we also may encounter the challenge of few customers

because of it’s innovations the resorts fee may increase in
which a lot of guest may discouraged.

9/3/20XX Presentation Title 7

 02 ACTIVITY 2
BUYER-DECISION
MAKING PROCESS

9/3/20XX Presentation Title 8