Product Design

• Product design is the process of devising and

laying down the plans that are needed for the
manufacturing of a product.
Product Design-
• Engineering design is defined as the process
by which a need is met with a solution that is
transformed into an actuality or product

• Industrial Design is the professional service of

creating and developing concepts and
specifications that optimize the function,
value, and appearance of products and
systems for the mutual benefit of both user
and manufacturer
Aesthetics:
• ‘Aesthetics’ comes from the Greek word
aesthesis
• It refers to sensory perception and
understanding or sensuous knowledge.
Principles of Design
Unity in Variety/ Harmony

• People like to perceive as much variety as

possible, but only when they also perceive
unity in this variety
Unity Principle-
Harmony
Principles of Aesthetics design
Balance
• Every element of a design—typography, colors,
images, shapes, patterns, etc.—carries a visual
weight

• Types of balance: symmetrical and asymmetrical.

Symmetrical designs layout elements of equal
weight on either side of an imaginary center line.

Asymmetrical balance uses elements of differing

weights, often laid out in relation to a line that is
not centered within the overall design.
 Balance

There are 3 basic kinds of balance;

symmetrical, asymmetrical and radial

Symmetrical balance occurs when one side of an object or

painting is identical (or nearly so) to the other side.
In nature, the human face and
butterflies are examples.

Symmetry can create a sense of calmness

and formality, but sometimes it can be
visually boring.
Radial Balance:
Gestalt’s Principle :
Proximity
Gestalt’s Principle :
Proximity
Gestalt’s Principle :
Similarity
Gestalt’s Principle :
Similarity
Gestalt’s Principle :
Closure
Gestalt’s Principle :
Continuity
Gestalt’s Principle :
Continuity
Gestalt’s Principle :
Symmetry
Proportions-
Anthropometry- Study of Proportions
Balance & Symmetry-