SUBJECT HEAD:DR. MRS.

SUSHUMNA KANE
SUBJECT CODE:505
PROJECT BY: YASH ARORA TYBBA MARKETING

BUSINESS PLAN OF TATA MOTORS

FOR SELLING IN DOMESTIC
MARKET
COMPANY OVERVIEW &HISTORY
 Formerly known as Tata Engineering and Locomotive Company (TELCO), the
company was founded in 1945 as a manufacturer of locomotives.
 The company manufactured its first commercial vehicle in 1954 in a collaboration
with Daimler-Benz AG.
 Tata Motors entered the passenger vehicle market in 1988 with the launch of the
Tata Mobile followed by the Tata Sierra in 1991, becoming the first Indian
manufacturer to develop a competitive indigenous automobile.
 Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial
Vehicles Company in 2004 and purchased Jaguar Land Rover from Ford in 2008
 Tata Motors has a construction-equipment manufacturing joint venture with
Hitachi , and a joint venture with Fiat Chrysler which manufactures automotive
components.
 Tata Motors has auto manufacturing and vehicle plants in Jamshedpur,
Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in
Argentina, South Africa, the United Kingdom, and Thailand.
 Tata Motors is listed on the BSE,NSE, and the New York Stock Exchange.
 The company is on the Fortune Global 500 list of the world's biggest corporations
as of 2021.
TARGET MARKET
 Tata Motors does not follow a single marketing approach or formula but
it believes that all members of the community should be served. It
targets crowd from the rural part to the metros.
 The age bracket for brand’s offering varies from 21-65 years with all
Middle class, High class and Affluent class in its target category.
 Tata Motors offers products such as Tata ACE a mini truck mainly used for
agriculture transport purpose, Tata NANO for the middle class, Tata
Indica and Indigo for commercial purposes and Jaguar/Land Rover in the
high-class segment thus creating the image that there’s something for
everyone in its huge line of offerings.
 Differentiated targeting strategy is used by Tata Motors to target the
customers and satisfy their needs and wants.
CORPORATE SOCIAL
RESPONSIBILITY
 At Tata Motors, Corporate Social Responsibility initiatives focus on
improving the quality of life of underprivileged communities.
 Keeping up with the Sustainability Development Goals (SDGs), our
interventions focus on health, education, employability and
environment, with a special focus on the historically and socially
deprived Scheduled Caste and Scheduled Tribe communities.
 In the year 2020-21, our CSR interventions have touched 7.5 lakh lives in
India.
 TATA DONATES ABOUT 66% OF THEIR PROFIT TO CHARITY AND THEIR
TRUST
THANK YOU!