ENT 3003: DOCTORY CASE

DISCUSSION
Professor Jamie Kraft
Contact

ent3003.questions@warrington.ufl.edu
Announcements
 Announcements cntd.

In collaboration with NASA, the InLab will host a new event call a Patenthon during
National Entrepreneurship Week.

This 3 Day Event, held during National Entrepreneurship week, will engage teams using the Design Thinking
Process, the United Nations Sustainable Development Goals, and NASA's Patent Portfolio.

• Thursday, February 17, 2022 -- 5pm -7:30pm

• Friday, February 18, 2022 -- 9am-4pm
• Saturday, February 19, 2022 -- 11am-2pm
Case: doctory.pk
Summary
Objectives
• The case investigates how Maliha Khalid’s own experience with poor
access to adequate information added a layer of additional stress to
the already very frustrating medical situation she found herself in
when she was a teenager…prior knowledge of the experience
• With the help of her uncle and the will to address a widespread issue
(due to affordability, rurality, culture and trust), Maliha founded first
Ezpz Sehat, then Doctory.pk
• Doctory.pk is a platform that connects people with little or no access
to healthcare/healthcare info. to the right resources across Pakistan:
 Free call-line to speak to a doctor…60-70% of the callers can be
treated with non-pharmaceuticals
Mindset
Objectives
• The mindset of an entrepreneur is the key to his or her success!
The good news is…it’s not static…it can change!
 “Give me the name of
one successful person “If you fail,
who never experienced people will laugh
failure at one time or at you!”
another.”

“Do yourself a favor,

“If I don’t try, I’ll fail
forget the idea and
anyway. Where's the
hang on to your
dignity in that?”
dignity.”
Mindset cntd.
Objectives
Weeds Rust Drugs
Trash Unemployment

“If you only see darkness and despair,

that’s all there’s ever gonna’ be.”
 Mindset and doctory.pk
Objectives
• The mindset of an entrepreneur is the key to his or her success.

• Maliha exhibited a growth

mindset over the course of
her entrepreneurial career
• She knew that she found a
problem she wanted to
solve, but also knew that
she did not have any
experience in healthcare
Mindset and doctory.pk cntd.
Objectives
• The mindset of an entrepreneur is the key to his or her success.
• If Maliha had maintained a
fixed mindset, her venture
could have stopped there
and died even before it
began.
• However, she reached out
to her uncle, whom she
knew had experience that
would be valuable to her
own growth and her
business.
Mindset and doctory.pk cntd.
Objectives
• This mindset has a huge impact on not only Maliha’s own individual
abilities but also her business’ capabilities
• For example, the first venture she created with Ezpz Sehat proved to
be a great concept, but ultimately would alienate much of the people
who she was trying to reach with her solution
• Consequently, Maliha made an important pivot into the direction of a
much more appealing solution (eventually became Doctory.pk.)
• This touches on an entrepreneurial notion that has wide implications:
the business will often reflect the mindset of the business owner.
Had Maliha maintained a fixed mindset, Doctory.pk may have
never been able to come to fruition
Critical Thinking Questions
1. In your own words, how would you explain Maliha’s
entrepreneurial journey?
2. In what ways does Maliha Khalid’s approach to life exemplify the
entrepreneurial mindset advocated in this chapter? Does her
approach differ in any ways?
3. Can you think of limitations you are placing on yourself that may
be restricting your ability to achieve your goals? Name some
specific examples.
4. How can you apply an entrepreneurial mindset to your life to help
you break through these limitations in order to reach success?
Critical Thinking Questions
1. In your own words, how would you explain Maliha’s
entrepreneurial journey?
2. In what ways does Maliha Khalid’s approach to life exemplify the
entrepreneurial mindset advocated in this chapter? Does her
approach differ in any ways?
3. Can you think of limitations you are placing on yourself that may
be restricting your ability to achieve your goals? Name some
specific examples.
4. How can you apply an entrepreneurial mindset to your life to help
you break through these limitations in order to reach success?
Maliha’s Journey
Objectives
• Maliha had an experience that she
deemed unfair. She quickly realized that
hundreds of thousands of other people
often have the same experience.
• She identified and defined the problem
and sought out a solution. After finding
the help, she needed to get started,
Maliha’s venture came to life.
• The Entrepreneurship Method requires
the correct mindset…look at the text
title!
Critical Thinking Questions
1. In your own words, how would you explain Maliha’s
entrepreneurial journey?
2. In what ways does Maliha Khalid’s approach to life exemplify the
entrepreneurial mindset advocated in this chapter? Does her
approach differ in any ways?
3. Can you think of limitations you are placing on yourself that may
be restricting your ability to achieve your goals? Name some
specific examples.
4. How can you apply an entrepreneurial mindset to your life to help
you break through these limitations in order to reach success?
Entrepreneurial Mindset
Objectives
• The ability to quickly sense,
take action, and get organized
under uncertain conditions
• By reaching out to her uncle,
whom she knows has Metacognitio
n
experience that may be of use
to her venture, Maliha opens
the door for new lessons and
opportunities
Self-Awareness
Strength Resilience
Pride Joy
Tenacity Drive

Enthusiasm Motivation

Entrepreneurship Method: Desired Impact Statement

Maliha was in an unfulfilled corporate sector job
Critical Thinking Questions
1. In your own words, how would you explain Maliha’s
entrepreneurial journey?
2. In what ways does Maliha Khalid’s approach to life exemplify the
entrepreneurial mindset advocated in this chapter? Does her
approach differ in any ways?
3. Can you think of limitations you are placing on yourself that may
be restricting your ability to achieve your goals? Name some
specific examples.
4. How can you apply an entrepreneurial mindset to your life to help
you break through these limitations in order to reach success?
Personal Limitations
Objectives
Critical Thinking Questions
1. In your own words, how would you explain Maliha’s
entrepreneurial journey?
2. In what ways does Maliha Khalid’s approach to life exemplify the
entrepreneurial mindset advocated in this chapter? Does her
approach differ in any ways?
3. Can you think of limitations you are placing on yourself that may
be restricting your ability to achieve your goals? Name some
specific examples.
4. How can you apply an entrepreneurial mindset to your life to help
you break through these limitations in order to reach success?
Self-Leadership
Objectives
• By loosening one’s grip on
what one believes they can
or cannot control, embracing
an entrepreneurial mindset
will be much easier in
moments where inaction
and disorganization do no
good.

“You have to lead yourself

before you can lead others,
too!” – Franklin Yancey
A Quote
Objectives
“Millennials can create the impact and change that is
needed to take the world to the next level!”

- Maliha Khalid
Monday – Odile Guinot
Objectives
End of lecture