COMPETITIVE

VALUE TRAIN
ANALYSIS

BY:
Group 3
Section- A

- Shreya Goyal (P212B062)

- Shoumik Chatterjee (P212A055)
- Harpreet Kaur (P212B040)
- Anorto Orgho Pan (P212A004)
- Sreedip Ghosh (P212B021)
 •
Ea
l sy
CURRENT C
n ne ity
ha tun
r Delivery
an
d
B
• igg
it on ppo La e r R
VALUE TRAIN D
t ribu e O
is enu
ue mer
s
rg
e r a ng
Re e o
r e v n ve f A
ide er R R
e
ev usto Distributor nu v a
W g d eC e ila
• Big A or bil
• • M ity
•
Revenue • User engagement
• Revenue
Generation • Opportunity • Ad revenue
R/M OH! -Dine-In
Customers
SUPPLIER CALCUTT -Takeaway
Supply of Food Availability
A Cre
•Distribution
Materials •
Eng ation e
acr agin of Co
Distributor
e nu
Originator oss g c n Rev n
wo usto tent d tio
Producer rld me
rs dde a
cre bility
B -Facebook Page A s
ran n es aila
Po d -Own Website
w ar f Av
e
pu -International A se o
lari • Ea
ty Immersion •
Distributor

• App Delivery Restaurants like New Delivery

SYMMETRIC ASYMMETRIC practices. Food Blogs,
INTERMEDIARIES • Social Media Kewpie's Kitchen, 6
distribution COMPETITION COMPETITION Catering, Cloud
Ballygunge Place
Kitchen
 FOOD ENTERTAINMENT - VALUE TRAIN
•
• Use
Ad r enga
rev
ty
• Platform for distribution enu gemen
nti DEDICATED • e t
d id e
i t io n FOOD BLOG SITE HOST Del
n t g n • iv
Bra tform onten reco • Com er con
• Pla que c nd t
i bra
• Content to engage Use munit ent fo
• U n d users r en y r us
n ga g er e
• u ea Producer Distributor eme nga
e n nt gem
d rev ent
A
• • • Platform
Unique content
• Promotion of brand • User engagement
• One stop Bengali food YOUTUBE/
RESTAURANT • Community • Ad revenue
brand CHEFS/ FACEBOOK/ CUSTOMERS
OH! CALCUTTA
COLLABORATORS INSTAGRAM
• Brand identity • Content for • Deliver content for
• Platform consumption user engagement
Originator Producer Distributor
• Community
• • User engagement
• Bra
n
Uni d iden t
q ue c tity
•
Rev ont • Customer touchpoint les nten
enu ent Sa c o
and e fr PUBLISHER RETAILER • b le
bra o ea
n d m bo o ga
g
reco k En
gnit sales • Sellable content
i on •
Producer Distributor

Social Media SYMMETRIC Channels and Food blogs, Cook

INTERMEDIARIES ASYMMETRIC
distribution COMPETITION brands like “Bong books by famous
COMPETITION
channels eats” chefs and food critics
 CATERING - VALUE TRAIN
•
as Del
le ide siness Contractual i
Ben ver au
b u
miza eir b Caterers g al t
i Cu hentic
sto th
Cu us on •
Use
isin
es
d
• F oc e fo o Distributor •
Rev
r En
•
-m
ad enu gagem
d y e en t
Rea s
e
• Sal
• •
Money in terms • • User Engagement
Promotion of brand In-House
of revenue • • Revenue
Raw Material OH! CALCUTTA Quality maintained Catering Services CUSTOMERS
Supplier
• Timely availability of • Deliver authentic
Food Supplies •
Originator Producer • Sal Distributor Bengali Cuisines
Bra es en
t
• nd m
Pro ge
Cu mo n ga
sto E
me tio er e
r to n Us venu nti
c
uc h • Re th e s
po • r au isine
int Mobile Catering live Cu
De ngali
• Be
Distributor

SYMMETRIC • 6 Ballygunge Place • Sodexo Catering Services

ASYMMETRIC
COMPETITION • Bijoli Grill Catering • JW Kitchen
COMPETITION
• Bhojohori Manna
 CLOUD KITCHEN - VALUE TRAIN
• Minimum
involvement
THIRD PARTY THIRD PARTY •
io n Cus
so ciat ienc
e VENDOR FOOD DELIVERY •
Eng tomer
a s b
d e am KITCHEN a ge C
Bran d valu ulinary • Minimal setup cost me omm
•
Bran mum C for delivery system • B
nt un ity
• i m
Opt o p timu Producer Distributor • L rand o
•
m cost ow u
inve treach
u e e
M inim ce usag e sourc stm
e nt
• ur nu
reso d reve to u
chp
d de oin
• A ts CUSTOMERS
OH! CALCUTTA
•
• Aut
er vices
h s
Des entici mer es
ired ty st o l
qu a cu b
Originator
• lity E nd elivera
• Complete autonomy t o d
C on
t End grated
reso rolled • Flexibility as needed • Inte k
•
In h urces
utili
zati • Customizable process • e dbac ws
e e
reve
ous
e in
on
of SELF KITCHEN i r ect F d revi
D e
exp nue at tiative
i SELF DELIVERY ilut
nse min f
• Und
s imu or • Real time reports •
m • Process reengineering
Producer Distributor

SYMMETRIC • 6 Ballygunge Place • Fassos

ASYMMETRIC
COMPETITION • Bijoli Grill Catering • Fresh Menu
COMPETITION
• Bhojohori Manna • Firangi Bake
 KITCHEN KITS AND INGREDIENTS - VALUE TRAIN

l Home Delivery
n n e it y -E
a n
n Ch rtu -La asy a
o rg n d
u tio pp er
ib O Re Bigg
i str enue ve er
e r D ev nu R
e an
i d rR ge
-To create -W igge o fA
Masalas, -B va
ila
Chutneys, b ilit
Pickles and y
-Distribution
Ready to Make
-Revenue
Soups, Curries -Brand Engagement
-Opportunity
-Brand Loyalty
OH! CALCUTTA LOCAL RETAILERS
R/M SUPPLIER Customers
RESTAURANT
AND
DISTRIBUTORS
-Best quality -Authenticity
raw spices and - Easy
-Cost Optimisation Availability
ingredients

Local & Social Media Existing Masala brands Food chains like 6
SYMMETRIC ASYMMETRIC
INTERMEDIARIES distribution channels like Everest, MDH, Catch Ballygunge Place & Bijoli
COMPETITION COMPETITION Grill
THANK YOU!