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Kick-Start IT-Led Business Innovation
Kick-Start IT-Led Business Innovation
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© 1997-2015 Info-Tech Research Group Inc. Info-Tech Research Group 1
How to navigate this Blueprint
You are here to…. You are here to… Go here to… Go here to… Go here to…
• Learn about Info- • Define a • Identify • Design • Design and
Tech’s innovation sponsored opportunities for prototypes. implement
methodology and mandate for innovation. • Socialize improvements to
approach. innovation. • Generate ideas. prototypes with your innovation
• Decide if this • Assemble a team • Prioritize ideas. users. process.
project is right for to start facilitating • Get prototypes • Increase
your team. ideation. approved. innovation
engagement.
• Leverage our
quick-win tactics.
Viewing
View Executive View Phase 2 View Phase 3 View Phase 4
Brief Phase 1
This icon denotes a slide where a supporting Info-Tech tool or template will help you perform
the activity or step associated with the slide. Refer to the supporting tool or template to get
the best results and proceed to the next step of the project.
This icon denotes a slide with an associated activity. The activity can be performed either as
part of your project or with the support of Info-Tech team members, who will come onsite to
facilitate a workshop for your organization.
Consulting
Info-Tech Involvement
Workshop
Guided
“Our team does not
Implementation
have the time or the
“We need to hit the knowledge to take this
DIY Toolkit project on. We need
ground running and
get this project kicked assistance through the
“Our team knows that entirety of this
we need to fix a off immediately. Our
team has the ability to project.”
“Our team has already process, but we need
assistance to take this over once we
made this critical get a framework and
project a priority, and determine where to
focus. Some check-ins strategy in place.”
we have the time and
capability, but some along the way would
guidance along the way help keep us on track.”
would be helpful.”
Degree of Customization
Diagnostics and consistent frameworks used throughout four options
The light blue slides at the end of each section highlight the key activities and exercises that will be
completed during the engagement with our analyst team.
Mature
Launch
Ideate Prototype Innovation
Innovation
Capability
Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-
3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.
Guided Implementation 1: Launch Innovation
Proposed Time to Completion: 2-4 weeks
Call 1: Set Objectives Call 2: Define the Innovation Mandate Call 3: Prepare to Launch Innovation
Start with an analyst kick off Review findings with analyst: Finalize phase deliverable:
call:
• Define a clear innovation mandate • Review the completed Innovation
• Discuss your objectives. for your team. Working Group Charter.
• Introduce our innovation • Understand the innovation process • Review the action plan and prepare
methodology. the team will be facilitating. to launch the initiative.
• Define next steps.
Then complete these activities… Then complete these activities… Then complete these activities…
• Identify areas that IT needs to • Assemble an innovation working • Communicate the initiative to the rest
innovate around to advance its group. of the department.
maturity. • Assign roles and responsibilities for • Launch the initiative.
the innovation process.
Before you begin, choose an effective innovation The Ideal Project Lead:
champion. This person should have 1-3 hours per • A vocal interest in innovation:
week available to work with your team on innovation. entrepreneurial or design experience will be
Time commitment may fluctuate depending on the a plus.
number of ideas generated by the team. This • Extensive facilitation experience: the best
individual will: ideas are nurtured through collaborative
sessions, and these benefit significantly
1. Work with you to define a sponsored mandate for
from impartial and skilled facilitation. This
IT-led innovation.
experience might be gained through project
2. Assemble and chair an innovation working group. work, consulting work, or formal training.
3. Lead the effort to source opportunities for • Strong relationships with most or all lines of
innovation, assess and prioritize ideas, and business.
facilitate ideation and prototyping. • Program and project management
experience.
4. Ensure that the group’s activities align with your
mandate for innovation.
Info-Tech Insight Ideal Roles:
The architecture function is innovative by • Chief Architect/Enterprise Architect
necessity, tasked with understanding the future • Director/VP of Applications
state of the organization. If you have a strong • Strategy or Planning Manager
staff member in this practice, he or she may be • Program Manager
your best candidate. • Senior BA
Once you do, set a mandate to let your team know why IT is leading innovation and what
types of problems and opportunities should be targeted for ideation. Follow this four-
step process to get started:
Define a
mandate
Prioritize to close
gaps the gap
Identify
target
Identify maturity
current level
maturity
level
Firefighter – Struggles
Inability to Provide Reliable Business Services
Instructions
Do not use guesswork to decide what level IT as operating at. We recommend surveying key Participants
stakeholders to measure the level of business satisfaction with IT’s core services, and using
this metric as a marker of your department’s maturity and effectiveness. • Business leaders you
would like to survey
1. Sign up for Info-Tech’s CIO Business Vision diagnostic. The entire diagnostic can usually
be completed within one month. Once you have decided which business leaders you
would like to survey, our team will:
2. Once you receive the scorecard, you can use it to identify your current maturity level.
(Please refer to the next slide for a guide.)
Look at your IT satisfaction scorecard and use the overall satisfaction metric to place
your IT department on our operating model.
While operating level is
largely determined by
overall satisfaction, we
recommend
90-100% Transformational
participating in a results
Innovator
call with one of our
analysts to interpret your
80-90%
scorecard in more detail.
Evolutionary Innovator
70-80%
Trusted Operator
60-70%
Reliable Operator
<60%
Firefighter
Instructions
Selecting your target maturity level will help you prioritize the ideas generated by Participants
your new innovation process. You want your team to focus on ideas with the
potential to elevate you to your desired level of maturity. • Innovation project
sponsor (CIO)
1. Your IT department is currently performing at one of five levels. Decide which
level you would like to progress to, and set a due date. Consider setting a
target for the following year, at which point you can re-deploy the CIO
Business Vision diagnostic and measure your success.
Materials
2. Take note of level of business satisfaction with IT Innovation Leadership, and
set a new target with the same due date. Launching an innovation initiative • Results of CIO
with this blueprint should help you increase this rating. Business Vision
Diagnostic
Trusted Evolutionary
Operator
August
ple Innovator
August
m
Info-Tech Insight
2016
a
2015
x
We recommend aiming one level
E
up. Changing perceptions of IT
requires credibility and a good track
IT Innovation Leadership: Satisfaction with providing opportunities for record. You will gain both as you
innovation and innovation leadership to improve the business. move up the ladder, but it takes time.
Current Rating Target Rating
68% 80%
Instructions
It is time to narrow the list to those areas that present the most critical opportunities for Participants
IT-led innovation. As your team begins ideating, you want to prioritize the solutions that
have the greatest potential to increase stakeholder satisfaction. • Innovation project
Review the long list of processes, services, and/or products generated during the sponsor (CIO)
previous exercise. Write each of these on a sticky note and place them on the • Innovation project lead
whiteboard or flip chart.
• Prioritize these items, and try to select 4-6 critical areas of focus. Think about your
current and target level of maturity and select items most critical to your Materials
advancement. See the next slide for further guidance.
• Results of the Business
Vision Diagnostic
• Findings from exercise
In order to progress from trusted operator to evolutionary innovator, 1.1d
what should IT be innovating around? • Whiteboard/flip chart
ple • Markers
m
Account • Sticky notes
Customer Website Data Management
a
Management
Ex
New Product Launch Data Quality
Instructions
You are now ready to document a mandate for innovation. This is not intended to Participants
limit the scope of new ideas; it is meant to guide your team to the problems and
opportunities that are most critical to IT and the business today. • Innovation project
sponsor (CIO)
1. Draft a mandate on a whiteboard or flip chart. Below are some suggested
subheadings and sample text, but feel free to customize them as you see • Innovation project lead
fit. • Business stakeholders
• High-Level Mandate: This should describe what you are trying to as needed
achieve with innovation. For example, a trusted operator attempting Materials
to become an evolutionary innovator might sponsor the following
mandate: IT is implementing an innovation initiative to ensure that • Critical areas of focus
this organization can perform at an evolutionary innovator level by identified in exercise
May 2016. The mandate of the innovation working group will be to 1.1e
generate innovations that optimize business processes and support
business transformation. • Innovation Working
Group Charter
• Areas of Focus: These are the activities, processes, and services
that present the greatest opportunity for innovation and improvement • Whiteboard/flip chart
of stakeholder satisfaction. For example, an IT department • Markers
attempting to become an evolutionary innovator might want the team
to innovate around: Customer Relationship Management, Business
Architecture, New Products, and Customer Website.
2. Review your draft and document it in Section 3 of Info-Tech’s
Innovation Working Group Charter, or customize the sample text provided in
the template to suit your team.
You want to use innovation to get to the next level of maturity, and you know
where to focus your efforts. You are ready to assemble a team to start
innovating.
r get
a
T vel Prototype solutions
Le
We’ve suggested the title, “Innovation Working Group,” but if innovation has
a bad reputation at your organization, you may want to consider an alternate
name.
1.2
In some organizations, innovation is strongly associated with disruption, failed projects, or
even job loss. In this type of environment, staff will hesitate to share ideas or invest time in
innovation that might be spent on regular work.
e
prototyping process, and may even prevent
business cases labelled as “innovative” from
being approved.
pl
If this is a concern, choose a different name
a m
for your team.
A push for innovation is simply a push for
E x Design Team
novel, IT-enabled solutions and projects. New Projects
There are plenty of other ways to describe Committee
this team without using the word “innovation”
in the title.
Example
you meet your mandate. You can open up membership to the
entire department; be clear that the mandate to innovate is
sponsored by the CIO, and set expectations about the time
commitment required. Aim to build a team of 4-6 individuals. The CIO has given us a mandate to
innovate, and we need your help.
Depending on the response, you may need to target specific Approximate Time Commitment:
staff members to ensure you have the right mix of skills and
perspectives. • 1-3 hours bi-weekly to assess ideas.
• 2-4 hours per month facilitating or
Key roles for your INNOVATION WORKING GROUP participating in brainstorming and
prototyping activities (this may increase
or decrease depending on the number of
1 Facilitators: You need at least 2 members with facilitation ideas in the channel).
experience, who are willing to lead small groups through
Requirements:
ideation exercises. Look for staff who have project, workshop,
or consulting experience • An interest in innovation! If you are
passionate about problem solving and
2 Steering Committee and PMO Representation: You need at solution design, this group is for you.
least 2 members who will recognize the ideas that have the
greatest potential to become successful projects and assist • Facilitation and design experience are a
with the development of strong business cases for high value bonus.
prototypes. Having someone on the team who can influence
project approval will make it easier to get funding for the
solutions generated by this process.
Your team will not fulfill the CIO’s mandate by asking staff to innovate
and waiting for them to generate good ideas. Innovation happens
when peers collaborate, and it happens faster if a facilitator is
present to guide people through the process. Your team’s main
function will be to run mini-workshops to identify problems that need
solving, and subsequent workshops to ideate and generate potential
solutions. Make sure you have several facilitators on your team
who are up to the task.
Choose people who will focus on the innovators not the
innovations. Facilitators should be less concerned about the solution
itself and more focused on encouraging all attendees to participate in
the process. If the CEO is in the room,
The facilitator does not need technical expertise. He or she is suddenly everyone thinks
there to provide exercise instructions and ask probing questions, not he has the best ideas. In a
to validate ideas. In fact, someone with less technical expertise will formal brainstorming
likely find it easier to remain unbiased. session, someone who is a
Peers are better than bosses. Being comfortable with failure is
good facilitator can pull
critical to the success of these workshops. If participants are worried
about being judged by a superior based on the merit of their ideas, ideas from every person in
they will stop taking risks and limit their creativity. the room.
A readiness to play is key. These sessions should not feel like work. - Kris Woyzbun, Senior Design
A good facilitator knows how to structure the workshop without stifling Lead at IDEO
creativity and fun.
Instructions
Try to book a kick-off meeting as soon as you have selected your team members. You Participants
want to create a sense of urgency and prepare the team to start facilitating innovation as • Innovation project
soon as possible. sponsor (CIO), if
1. Open the session by sharing the mandate you documented in step 1.1. Ideally, the CIO available
can be present for this portion of the meeting to tell the team IT needs to start leading • Innovation project lead
innovation, what he/she would like the group to achieve, and where he/she would like
the group to focus its efforts (i.e. innovating around business processes). Share both • Innovation working group
the high-level mandate and the areas of focus documented at the end of exercise 1.1f.
Materials
2. Display the subsequent slide to introduce the concept of IT-led innovation. People often
confuse innovation with invention, so you want to make this distinction clear. • Innovation Working
3. Ask each member to introduce himself/herself and describe his/her interest in IT-led Group Charter, with
innovation. It will be helpful to understand what skills each person possesses so the mandate documented
group can collaborate more effectively.
Identify an
overlooked
business pain
Ideate and Implement the solution to solve
design an IT- the challenge. Deliver benefits to
enabled the business and bolster IT’s
solution reputation.
Select a critical
and well
understood
business pain An idea is only as good as the challenge it
addresses. IT’s innovation process must assist
with this critical problem identification step.
Info-Tech Research Group 27
1.2 Introduce the process that the team will be facilitating
1.2b 15 minutes
Instructions
Your group’s task is simple: fill and filter a reservoir of ideas and prototype them to Participants
generate IT-enabled solutions. Info-Tech has developed a simple process that your
working group can follow to develop these solutions quickly. • Innovation project lead
1. Display the subsequent slide to walk the group through the proposed innovation • Innovation working group
process and describe the four steps.
a) Facilitate Ideation to Source Ideas: Members of this group will facilitate mini-
working sessions to identify opportunities for innovation, and ideate around
them to generate potential solutions. Although independent submission is not Materials
as effective as facilitated ideation, staff submissions are still welcome.
• Innovation Working
b) Prioritize Ideas: Ideas will be stored in a “reservoir,” and prioritized based on Group Charter, with
alignment to strategic goals. The group will meet regularly to review the ideas in mandate documented
the reservoir and decide which should be prototyped.
• Whiteboard/flip chart
c) Facilitate Prototyping: As with ideation, members of this group will facilitate
rapid prototyping sessions to test and refine good ideas. • Markers
d) Seek Project Approval: The group will help develop business cases for • Sticky notes
successful prototypes and submit them to the steering committee. The end
results will be a pipeline of IT-enabled projects that deliver value to the
business.
2. If you wish to make any changes to this process, or to change the terms used, do so
now with the group and update section 5 of the Innovation Working Group Charter
accordingly. A sample protocol for the working group is included in section 6 of the
charter. Review it and customize it as needed to suit your team.
Instructions
Participants
Info-Tech has provided you with all the tools and templates that the group will use to
facilitate innovation. • Innovation project lead
1. Open up the tools and templates below and briefly explain how they will used. • Innovation working group
2. If time permits, you may want to review them in greater detail and ask if the group
would like to make any changes. Materials
3. Document the locations of the tools and points of contact in section 7 of the
• Innovation Working
Innovation Working Group Charter.
Group Charter
• Idea Document
Template
• Idea Reservoir Tool
• Prototyping Workbook
Prototyping Wo
Idea Document Idea Reservoir rkbook
Tool
Instructions
Participants
Decide who will take ownership of each of the steps in the innovation process.
1. Before assigning roles and responsibilities, you will need to break the process on the • Innovation project lead
previous slide into more granular steps. Document these steps in a list on the • Innovation working group
whiteboard/flip chart. A best-practice list of steps is provided on the next slide for
reference, but you may need to adjust the terminology to suit your team.
• Generally, if a step has more than one owner, it is too big and needs to be broken
into two or more steps. Materials
2. Create two columns to the right of the list: Owner and Support.
• Innovation Working
3. As a group, decide who will own and support each step and document these names in Group Charter
the appropriate column.
• Whiteboard/flip chart
• Owner: The primary contact for this step; responsible for ensuring that the step is
• Markers
completed properly. Controls any associated tools and templates.
• Sticky notes
• Support: Individuals who will participate in or be consulted to complete this step.
Remember that you will be involving individuals outside of the working group in
ideation and prototyping.
For most of these steps, the innovation project lead selected by the CIO will be the owner.
When selecting support staff, think about the types of skills and perspectives needed to
execute the step successfully. For example, you will likely want to work with your
development team once you reach the prototyping stage.
4. Complete the chart and document it in section 8 of the
Innovation Working Group Charter.
Review completed idea documents Innovation Project Lead All working group members, SMEs as
needed
Prioritize ideas Innovation Project Lead All working group members, SMEs as
needed
le
Facilitate prototyping sessions Innovation Project Lead Bob, Mark, Business Analysts,
mp Development Team
Prioritize prototyped solutions
Ex
Facilitator 1, Facilitator 2
a All working group members, Architects,
other SMEs as needed
Idea Owner, Business Relationship
stakeholders Managers
Develop business cases Working Group Member (who has Head of the PMO, Steering Committee
experience with business case creation) Members
Pitch business cases to steering Working Group Chair Idea Owner, Steering Committee
committee Representative, Idea Owner’s Manager
Instructions
You should be able to start sourcing ideas right away. Create an action plan and get Participants
moving. This plan should be relatively short; the aim is to open the idea channel. Once
ideation is under way, you will book subsequent sessions and start prototyping as needed. • Innovation project lead
1. Think about what needs to be done to officially launch IT-led innovation and get at least • Innovation working group
one good idea in the reservoir. Create a list of tasks on the whiteboard or flip chart.
2. Decide what each task should be completed by, and assign an owner. Document the
completed plan is section 8 of the Innovation Working Group Charter. Below is a
sample action plan that aligns with Info-Tech’s best-practice process. Materials
m
learn how to facilitate exercises and use Mark
a
tools/templates
Ex
Communicate official launch of initiative
Marie
and invite submissions
Book the first ideation session Week of May 11th Bob
Instructions
It may take over a year for IT to fulfill its mandate to advance to the next level of maturity, but Participants
the working group will begin realizing benefits much sooner by generating ideas and IT-
enabled solutions. Select metrics now to give the group a clear set of objectives to work • Innovation project lead
towards. • Innovation working group
1. Ask the group: How will we know that we are making progress? Document a list of
appropriate metrics on the whiteboard. You can use the sample metrics listed below as a
starting point.
2. Set a target and deadline for each metric. This will help the group determine when it is Materials
appropriate to re-assess IT’s innovation capability.
• Innovation Working
• Hitting your targets will be a good indication that you have gained enough Group Charter
innovation experience to consider further investment (e.g. hiring part- or full-time
staff, investing in tools if needed). Your target needs to be high enough to • Whiteboard/flip chart
demonstrate significant progress. • Markers
3. Document metrics and targets in section 9 of the Innovation Working Group Charter.
Include details about the manner in which these metrics should be reported. Sample
metrics might include:
• Number of ideas submitted to the working group each month.
• Number of ideas that are prototyped per quarter.
• Cost reduced by deployed innovated solutions annually.
For more guidance regarding metrics, see the subsequent slide.
Instructions
Your group is ready to start innovating. Info-Tech has developed detailed exercise Participants
instructions for facilitating ideation and prototyping. Hold a pilot session with the working
group to guide them through the exercises and prepare them to facilitate the exercises in • Innovation project lead
independent sessions with other IT staff. • Innovation working group
1. Prior to the meeting, read phases 2 and 3 of this blueprint, which include all of our best-
practice ideation and prototyping exercises.
Materials
IT had an internal mandate to An innovation support group The group is generating ideas
innovate was created and innovation credibility
• IT wanted to improve its • The group runs innovation mini- • Several ideas have been
reputation with the business. workshops, referred to as submitted to the Technology
• “Often the business would see a “pods,” twice per month. Steering Committee, and at
• Engagement has been high: least one pilot is underway.
new technology and become
frustrated that we weren’t using “Over 50% of all IT staff in IT • Business stakeholders have
it. We wanted to explore these have joined in the innovation been so impressed by IT’s
technologies and find out how pods at some point.” innovation initiative that they
they could be used to make our would like to scale it out across
• The group meets every third the organization.
organization better.” week to discuss ideas, prioritize
• “The business is now trying to
• There was a process in place for ideas, share findings from
take the IT framework and
staff to submit ideas to their completed pods, and schedule
implement it across the business
managers, but many staff felt future pods.
to help other departments
that management was not
innovate.”
receptive to their ideas.
• To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-
Tech analyst team.
• Info-Tech analysts will join you and your team onsite at your location or welcome you to
Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
• Contact your account manager (www.infotech.com/account), or email
Workshops@InfoTech.com for more information.
The following are sample activities that will be conducted by Info-Tech analysts with your team:
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December 2014. <https://net.educause.edu/ir/library/pdf/ERB1015.pdf>.
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<http://www.triz-journal.com/triz-what-is-triz/>.
Baya, Vinod, Bo Parker, and Christopher Wasden. “Can innovation be disciplined without killing it?”
PricewaterhouseCoopers LLP. 18 March 2011. Can innovation be disciplined without killing it? Web. 10 December 2014.
<http://www.pwc.com/us/en/technology-forecast/2011/issue2/features/innovation-disciplined.jhtml>.
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Associates Inc. , 2003.
d.School: Hasso Plattner Institute of Design at Stanford. “An Introduction to Design Thinking Process Guide.” 2010. Web. 3
March 2015. <https://dschool.stanford.edu/sandbox/groups/designresources/wiki/36873/attachments/74b3d/
ModeGuideBOOTCAMP2010L.pdf?sessionID=ab003347e062cf30ef56ef3d1a473be898a49776>.
d.School: Hasso Plattner Institute of Design at Stanford. “Bootcamp Bootleg.” 2011. 3 March 2015.
<http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf>.
Day, George. “Harvard Business Review: Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an
Innovation Portfolio.” December 2007. Web. 27 January 2015. <https://hbr.org/2007/12/is-it-real-can-we-win-is-it-worth-
doing-managing-risk-and-reward-in-an-innovation-portfolio>.
Info-Tech Research Group. “CIO Outlook: September 2014.” Corporate Report. London, Ontario: Info-Tech Research
Group, 2014.
Kelly, Tom and David Kelly. “Creative Confidence.” London: Crown Business, 2013.
Kelly, Tom. “The Ten Faces of Innovation.” London: Crown Business, 2005.
Kupersmith, Kupe, Paul Mulvey and Kate McGoey. “How to Create a Problem Statement in Business Analysis.” 17
September 2013. Web. 24 February 2015. <http://www.dummies.com/how-to/content/how-to-create-a-problem-statement-in-
business-anal.html>.
Mann, Darrell and Ellen Domb. “40 Inventive (business) Principles with Examples.” The TRIZ Journal (1999). Web. 26
February 2015. <http://www.triz-journal.com/40-inventive-business-principles-examples/>.
Mears, Chris. “User Interviews – The Beginner’s Guide.” 15 August 2013. Web. 3 March 2015.
<http://theuxreview.co.uk/user-interviews-the-beginners-guide/>.
Mears, Chris. “User Journeys – The Beginner’s Guide.” 8 April 2013. Web. 5 March 2015. <http://theuxreview.co.uk/user-
journeys-beginners-guide/>.
OpenIDEO. “Create an Experience Map.” 2013. Web. 2 February 2015.
<https://d3gxp3iknbs7bs.cloudfront.net/attachments/f53aa20f1ed8de1438de7d1cf97b58f961fd2410.pdf>.
—. “What to Prototype.” 2013. Web. 2 February 2015.
<https://d3gyq8wptu1by3.cloudfront.net/attachments/2c911d636249657916fa23d17adb57358385faeb.pdf>.
Seelig, Tina. “How Reframing A Problem Unlocks Innovation.” 13 April 2013. Web. 24 February 2015.
<http://www.fastcodesign.com/1672354/how-reframing-a-problem-unlocks-innovation>.
Stikeleather, Jim. “Transformative new role for the CIO: Chief Innovation Officer.” 2013. Web. 5 December 2014.
<http://i.dell.com/sites/doccontent/business/solutions/power/en/Documents/ps2q13-20130290-stikeleather.pdf>.