MISSION &

VISION
 Mission

Meaning :- purpose or reason for the organization’s existence.

Mission is related to an organization or body corporate

• Mission is an organization which is a motive directed with it.

• i.e., - Fulfillment of a particular need of the society
- To fill-up a particular deficiency of the society
 Mission Statement

• Mission statement of an organization defines its fundamental reason or rationale for its existence.

• Mission statement guides the actions of the organization.

• For decision making of an organization, proper goal and path are provided.

Why the organization exists or created?

• Mission prescribe the generalized statements of expected behavior.

• Mission is derived from the vision of the creator of the organization.

 Characteristics of Mission

• Clarity
• Precise and specific
• Motivational
• Achievable
• Focus of market rather than product
• Distinctive
 Vision
Meaning :- A vision serves the purpose of stating what an organization wishes to achieve in
the long run.

• Visionary approach of a business strategist and long-term planner becomes a critical factor for
the success of an organization.

• Visionary capability largely depends on one’s education, experience, analytical mind, ability to
relate things and the application of innovative mind.
 Vision Statements

What do we want to create?

• Focuses on individual identity of the organization.

• Develops the framework of vision.

• Indicating direction and degree of activities.

• Provides a collective appeal to inside members.

 Characteristics of vision

• Vision has a futurity

• Vision changes mindsets of the organizational members to share values
• Vision refers to the contributory role
• Vision is a predecessor of mission
• It motivates organizational members to accelerate the efforts in the attainment
of the objectives
• In encourages committed efforts
• It fosters the reason for existing
• Distinct identity
Reliance Industries Limited (RIL)
Mission statement
• Create value for all stakeholder
• Growth through innovation
• Foster rural prosperity
Vision statement
• Sustainable
• Create for nation
• Enhance quality of life across the
socio-spectrum
Hindustan Unilever Limited (HUL)
Mission Statement
• To add vitality to life
• Everyday needs for nutrition, hygiene
and personal care with brands
• Help people feel goods and get more
out of life
Vision statement
• Work to create a better future everyday
• Inspire people to take small action
everyday for add up to a big difference
for the world
Thank you 🙂