Conference Agenda

Digitalize your Marketing Strategy

Date : 15-17 March 2011
Venue: Parkroyal Hotel, Kuala Lumpur

Pre- Conference Workshop (15th March 2011)

Main Course Content: Kick-ass Online Marketing Techniques

 Success-factors of social media initiatives
 Building your startups infrastructure
 How to create prototypes and influence people
 How to become part of the conversations surrounding your brand
 Use social marketing tools to engage with your users and get
ahead of the competition
 Brand reputation management
 Bleeding edge search engine optimization (SEO) techniques
 Next Generation Branding for Your Web App
 How some of the biggest brands in the world are crushing it on the
web and why others are failing
 
Workshop Timetable
0830 - Registration and coffee
0900 - Workshop commences
1030 - Morning refreshments and networking break
1100 - Workshop re-commences
1230 - Luncheon
1330 - Workshop commences
1500 - Afternoon refreshments
1530 - Workshop re-commences
1700 - The end of workshop
 Conference Agenda
Digitalize your Marketing Strategy
Date : 15-17 March 2011
Venue: Parkroyal Hotel, Kuala Lumpur

Conference Day 1 (16th March 2011)

0830 Registration
0900 Opening Speech from the Chairman
0905 Key note: Unleash the power of social media in managing crisis management!
Speaker: Alex Hunter, Managing Partner, Another Brother Ltd.
0955 Morning Tea Break & Networking
1030 Case Study by Maybank2u – The most successful online banking provider in Malaysia
Speaker: Ean Yaacob, Head of Online Banking, Maybank
1120 A CASE STUDY on how RHB Investment Bank Berhad successfully created from scratch
and manages Malaysia’s LARGEST online investment community on Yahoo.
Speaker: Eric Lee, AVP of e-Business, RHB Investment Bank

1210 Luncheon & Networking

1330 Assessing the success of your social media marketing by developing a social media plan!
Speaker: Cheryl Goh, Head of E Media, New Straits Time Paper (NSTP)
1420 Tune in the same channel with your client!
Speaker: Desmond Ngai, Brand Manager, Alt Media
1510 Afternoon Tea Break & Networking
1540 Humanizing your digital marketing
Speaker: Tom Schaafs, Senior User Experience Consultant for Online Communication,
Philips Design (Holland)

1630 Panel Discussion: Case study of successful story on Online Public Relations, (PR).
Panelist: Tom Schaafs, Don Ri Yuen 
1710 End of Conference Day-1
 Conference Agenda
Digitalize your Marketing Strategy
Date : 15-17 March 2011
Venue: Parkroyal Hotel, Kuala Lumpur

Conference Day 2 (17th March 2011)

0830 Registration
0900 Opening Speech from the Chairman
0905 The risk and exposure on online marketing or e- marketing from legal point of view
Speaker: Shurqiah Umamah, former Legal Advisor, Time Dot Com & Celcom
0955 Morning Tea Break & Networking
1030 Utilizing social media to increase brand value and improve profit margin
Speaker: Don Ri Yuen, Senior Brand Marketing Manager, Dell
1120 How you can leverage LinkedIn to market your business in a global presence?
Speaker: Arvind Rajan, VP , Linkedin International (US)
1210 Luncheon & Networking
1330 Demystifying online marketing. How Social Media builds brands and how SEO/SEM
builds traffic?
Speaker: Simon Si, Head of Regional Communications, JobStreet, Malaysia

1420 Path of checking ROI of the effectiveness of social media marketing

Speaker: Danny Ong, Business, Marketing and Operations Director, Microsoft Malaysia
1510 Afternoon Tea Break & Networking
1540 Make your strategy COUNT by assessing the ROI of your social media marketing plan!
Speaker: David Lian, APAC Social Media Lead, Text 100
1630 Unleash the power of personal recommendation for your brand a.k.a. The Economics of
Advocacy
Speaker: Ian Mckee, CEO, Vocanic

1710 End of Conference