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  • Five Stage Model of The Consumer Buying Process

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    soumi sinha
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    This document outlines a five stage model of consumer buying behavior: 1) recognizing a problem, 2) searching for information, 3) evaluating alternatives, 4) making a purchase decision, and 5) exhibiting post-purchase behavior including satisfaction and actions. It also includes an exhibit showing a product performance matrix that evaluates industry, sales, profitability, and market share.

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    Five Stage Model of the Consumer Buying Process

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    This document outlines a five stage model of consumer buying behavior: 1) recognizing a problem, 2) searching for information, 3) evaluating alternatives, 4) making a purchase decision, and 5) exhibiting post-purchase behavior including satisfaction and actions. It also includes an exhibit showing a product performance matrix that evaluates industry, sales, profitability, and market share.

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    9 views2 pages

    Five Stage Model of The Consumer Buying Process

    Uploaded by

    soumi sinha
    This document outlines a five stage model of consumer buying behavior: 1) recognizing a problem, 2) searching for information, 3) evaluating alternatives, 4) making a purchase decision, and 5) exhibiting post-purchase behavior including satisfaction and actions. It also includes an exhibit showing a product performance matrix that evaluates industry, sales, profitability, and market share.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 2

    Five Stage Model of the

    Consumer Buying Process


    Problem Recognition

    Information Search

    Evaluation of Alternatives

    Purchase Decision

    Post Purchase Behavior


    (Satisfaction and actions)
    Exhibit 1
    A Product Performance Matrix
    Industry Profitability Below
    sales Market Target
    share
    Growth

    Stable

    Decline

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