Professional Documents
Culture Documents
Market Research: by The End of This Lesson, You Should Be Able To
Market Research: by The End of This Lesson, You Should Be Able To
Market Research: by The End of This Lesson, You Should Be Able To
Keywords
Market research
Primary and secondary research
Quantitative and qualitative research
Primary research
Advantages Disadvantages
• Research will be specific to • Expensive to conduct
the aims of the business • Research can be biased
• More reliable source of • Takes a long time to
research conduct and analyse
Secondary research
Advantages Disadvantages
• The information is already • Information many be
available outdates and could be
• It is cheaper than primary misleading
research • Information is also available
to other organisations
How would the market research conducted differ
between a small local coffee shop & Starbucks?