- Mrinal Chandra (13)

- Amit Anand Kumar (2)

MBA-A 2019-2021
• Digital marketing encompasses all marketing efforts that
use an electronic device or the internet.
Advertising
delivered
through
digital
channels.
• Businesses leverage digital channels such as search engines,
social media, email, and other websites to connect with
current and prospective customers.
 It’s a
TECH-
ENABLED
world out
there!

Internet has enabled businesses to interact with targeted audiences in real

time.
Customers have grown accustomed to participating and interacting with one’s brand
or business - CO-CREATION! And UGC (User Generated Content)

“Innovation is
everywhere, but
it is more
elsewhere than
here” –
Goldman and
Gabriel @ SUN
MICROSYSTEMS
Co-creation – contributions made by customers that assist a
firm in the design and development of its new product
offerings. Typically done using web-based platforms.

STEPS:

1.Contribution
2.Selection
Marketing is about developing customer relationships

SHARING ECONOMY
Sharing Economy firms as technology
enabled platforms that provide users
with temporary access to resources that
may be crowdsourced. 
An email or social media campaign can send your message to a wider
audience for a fraction of the price of a TV advertisement !

LOW COSTS
Challenges in Digital Marketing:
1. Identifying the buyer persona – who is the customer?
2. Building an attractive website 
3. Content creation 
4. Promoting content 
5. Mix and Match Strategies - what to promote/avoid?
6. Keep up with the trends - the latest buzzword?
7. Encouraging more conversions and interactions 
8. Budgeting - virtual marketing is not free! Nothing is free!
6 steps:

1.Digital Presence
2.Targeted Traffic
3.Engagement
4.Conversions
5.Measurement/Analysis or
Optimization
6.Retargeting/remarketing
The digital
marketing
process includes
different steps:

● Online Visibility of Business

● generating potential traffic for business
● Make customer engagement plans
● Lead Generation for business
● Calculation of ROI
Benefits of DIGITAL over TRADITIONAL marketing:

1. Low Cost
2. Real time results and easy to analyze
3. Brand development
4. Non intrusive
5. Multimedia Ads
6. Targeted Exposure
7. Better Engagement
8. Faster Publicity
DIGITAL MARKETING STRATEGY

When talking about digital marketing strategy, we are referring to a

master plan or a blueprint to achieve a long-term or macro goal.
It involves:

•Defining customer profiles

•Defining marketing objectives
•Alignment of customer and marketing goals
•Identifying target markets
•Performing competitive analysis
•Managing and allocating resources appropriately to
achieve objectives
•Reviewing and optimizing campaign performance
Thank You