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Imperfect Market Strucutre
Imperfect Market Strucutre
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©The McGraw-Hill Companies, 2002
Imperfect competition
• An oligopoly
– an industry with a few producers
– each recognising that its own price depends both
on its own actions and those of its rivals.
• In an industry with monopolistic competition
– there are many sellers producing products that
are close substitutes for one another
– each firm has only limited ability to influence its
output price.
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©The McGraw-Hill Companies, 2002
Market structure
Imperfect competition:
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©The McGraw-Hill Companies, 2002
The minimum efficient scale and market
demand
• The minimum efficient scale (mes) is the output at
which a firm’s long-run average cost curve stops falling.
• The size of the mes relative to market demand has a
strong influence on market structure.
£ LAC2
LAC3
LAC1
D
Output
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©The McGraw-Hill Companies, 2002
Monopolistic competition
• Characteristics:
– many firms
– no barriers to entry
– product differentiation
• so the firm faces a downward-sloping demand curve
– The absence of entry barriers means that profits
are competed away...
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©The McGraw-Hill Companies, 2002
Monopolistic competition (2)
MC • Firms end up in TANGENCY
£
EQUILIBRIUM, making
AC normal profits.
• Firms do not operate at
F minimum LAC.
P1=AC1
• Price exceeds marginal cost.
• Unlike perfect competition,
the firm here is eager to sell
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©The McGraw-Hill Companies, 2002
Collusion and cartels
• COLLUSION
– an explicit or implicit agreement between existing
firms to avoid or limit competition with one
another.
• CARTEL
– is a situation in which formal agreements between
firms are legally permitted.
• e.g. OPEC
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©The McGraw-Hill Companies, 2002
Collusion is difficult if
• There are many firms in the industry
• The product is not standardised
• Demand and cost conditions are changing
rapidly
• There are no barriers to entry
• Firms have surplus capacity
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©The McGraw-Hill Companies, 2002
More on collusion
• The probability of cheating may be affected
by agreement or threats.
• Pre-commitment
– an arrangement, entered voluntarily, restricting
future options.
• Credible threat
– a threat which, after the fact, is optimal to carry
out.
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©The McGraw-Hill Companies, 2002
The kinked demand curve
Consider how a firm may
£ perceive its demand curve
under oligopoly.
P0
It can observe the current
price and output,
but must try to
anticipate
rival reactions to any
price change.
Q0 Quantity
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©The McGraw-Hill Companies, 2002
The kinked demand curve (2)
The firm may expect rivals
£ to respond if it reduces
its price, as this will be seen
as an aggressive move
P0
… so demand in response
to a price reduction is likely
to be relatively inelastic.
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©The McGraw-Hill Companies, 2002
The kinked demand curve (3)
… but for a price increase
£ rivals are less likely to
react,
P0
so demand may be
relatively elastic
above P0
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©The McGraw-Hill Companies, 2002
The kinked demand curve (4)
Given this perception, the
£ firm sees that revenue will
fall whether price is increased
or decreased,
P0
MC2 so the best strategy is to keep
MC1 price at P0.
MR 15
©The McGraw-Hill Companies, 2002
Derivation of a firm’s reaction function
£ Assuming firm B produces zero
p0 output, A faces the market demand
curve D0 and it maximises profits by
p1
setting MR0 = MC and producing QA0.
p2
MC When B produces some positive
output, A faces the residual demand
curve D1,sets MR1 = MC and
D
MR2 MR D2 MR0 1 D0 produces QA1.
1
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©The McGraw-Hill Companies, 2002
Contestable markets
• A contestable market is characterised by free
entry and free exit
– no sunk costs
– allows hit-and-run entry
• Contestability may constrain incumbent firms
from exploiting their market power.
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©The McGraw-Hill Companies, 2002
Strategic entry deterrence
• Some entry barriers are deliberately erected
by incumbent firms:
– threat of predatory pricing
– spare capacity
– advertising and R&D
– product proliferation
• Actions that enforce sunk costs on potential
entrants
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©The McGraw-Hill Companies, 2002
Summary….
• The polar extremes of perfect competition
and monopoly are rarely encountered in
practice.
• Imperfect competition is more the norm.
• Economists used to say ‘market structure
affects conduct which affects performance’.
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©The McGraw-Hill Companies, 2002
Summary (cont.)
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©The McGraw-Hill Companies, 2002