WELCOME

TO MY
PRESENTATION
SUBMITTED TO SUBMITTED BY

Prof .Dr. Sheikh Abdur Rahim Sheikh Hasib Raihan

Director ,BBA program
Southeast university ID : 2018110000049
An Analysis of Strategic Management
practices of “SONALI BANK LIMITED ‘’
 SONALI BANK LIMITED

 Soon after independence of the country Sonali Bank emerged as

the largest and leading Nationalized Commercial Bank by
proclamation of the Banks' Nationalization Order 1972
(Presidential Order-26) liquidating the then National Bank of
Pakistan, Premier Bank and Bank of Bhwalpur.
 The bank has been converted to a Public Limited Company with
100% ownership of the government and started functioning as
Sonali Bank Limited from November 15, 2007
 Sonali Bank is governed by a Board of Directors consisting of
7(seven) members headed by a Chairman
 The head office of the bank along with its corporate structure is
located at Motijheel, Dhaka.
 Mission and vision

 
Mission of Sonali bank :

 Dedicated to extend a whole range of quality products that support divergent needs
of people aiming at enriching their lives, creating value for the stakeholders and
contributing towards socio-economic development of the country.

Vision of Sonali Bank :

 Socially committed leading banking institution with global presence.

 
 Services Offered by Sonali Bank

1. Corporate Banking
2. Rural and micro credit
3. A.T.M Card
4. Islamic Banking services
5. Money and market operation
6. Government treasury function
7. Project finance
8. Special Small Loan
9. Locker service
10. SME financing
11. Lease financing
12. Merchant banking
13. Consumer credit
14. Government Treasury Bonds
15. Loan
16. Trade finance
 Practices of strategic management of Sonali bank limited
 

Strategies of Sonali Bank Limited :

 To manage and operate the Bank in the most efficient manner to enhance financial
performance and to control cost of fund.
 To identify customers' credit and other banking needs and monitor their perception
towards our performance in meeting those requirements.
 To train and develop all employees and provide them adequate resources so that
customers' need can be reasonably addressed.
 To promote organizational effectiveness by openly communicating company plans,
policies, practices and procedures to employees in a timely fashion
 To increase direct contact with customers in order to cultivate a closer relationship
between the bank and its customers.
 Capital Market Operation:
Sonali Bank limited the largest commercial bank in Bangladesh thought
it inevitable to participate in the capital market by starting merchant
banking operation on September 14, 2009. On April 22, 2010 Merchant
banking unit obtained the registration from the registrar of joint stock
companies to be introduced as a subsidiary in the name and style of
“Sonali Investment Ltd.”

 Risk Management:
To strengthen risk management Sonali Bank Ltd. Has established a
separate division naming ‘Risk Management Division’. Supervisory
review process (SRP) team has also been formed at Head Office
comprising high level executives of the bank in terms of Bangladesh
Bank guidelines to perform dialogue with SREP team of Bangladesh Bank
on Internal Capital Adequacy Process (ICAAP) to maintain adequate
capital, specially for the implementation of Basel-II for the bank as well
as to establish link between Risk Management & Capital maintenance.
 Foreign correspondent Bank:
Sonali Bank Ltd. has establish correspondence relationship with 595 branches of 436
banks located in 89 countries to facilitate business with foreign countries this
relationship significantly increase bank’s foreign exchange and trade business.

 New deposit products:

 
To mobilized deposit, some new schemes namely
(a) Non-resident Deposit Schemes (NRDS)
(b) Sonali Bank Daily Profit Scheme (SBDPS)
(c) School Banking Scheme (SBS)
(d) Retirement Savings Scheme (RSS)
(e) Al-Wadeeah Current A/c (AWAC)
(f) Mudaraba Savings A/c (MSA) has been introduced.
 Future direction of sonali bank :

 The banking industry in Bangladesh has been experiencing severe competition

amongst the local and multinational banks.
 The banking and financing needs of the Corporate, retail, SME trade and other
customers are fulfilled through diversification of products & extending automated
banking service.
 SWOT analysis of sonali bank
Strength
1. Strength corporate identity: According to the
customers, SBL is the leading provider of financial service
identity worldwide. With its strong corporate image and
identity, it has been better positional itself in the minds of
the customers.
2. Empower workforce: The Human Resource of SBL is
extremely well thought & perfectly managed. As form the
very first the top management believed in empowering
employees, where they refused to put their finger in
every part of the pie. This empowered environment
makes SBL a better place for employees.
3. Hospitable working environment: SBL maintain a
hospitable working environment in all their branches. For
this reason employee can work efficiently & effectively.
4. Huge number of branch: At present, SBL’s has 1200
number of branches all over the world but most of them
are in Bangladesh.
Weakness
1. Absence of strong marketing activities: SBL
currently doesn’t have any strong Marketing
activities through mass media.
2. Not enough innovative services: In order to be
more competitive in the market SBL’s should come
up more new & attractive service. For example:
some new facilities for deposit money.
3. Lack of proper motivation: The salary amount
is very small in SBL compare to other Banks. And
also there is lacing of other facilities like low
bonus etc.
4. Negative customer perception: Customer
perception about the bank or its service is not
satisfied.
 Opportunity Threat

1. Country wide network: The ultimate goal of SBL is 1. Huge competition: SBL is operating in an
to expand its operations to whole Bangladesh, extremely competitive sector. Private Banks are
nurturing this type of vision & mission & to act as doing better by giving innovative services to
required, will not only increase SBL’s profitability but customer than SBL. So for that reason, SBL loses
also will secure its existence in long run. customers
2. Huge population: Bangladesh is a developing 2. Industrial downturn
country to satisfy the needs of the huge population, 3. Unwillingness to work of some of employees.
a large amount of investment is required. On the
other hand, building EPZ areas and some Govt.
policies easing foreign investment in our country
made it attractive to the foreigners to invest in our
country. So, there is a large opportunity for SBL
3. Unexplored territory: There are plenty of
unexplored geographical territories where SBL can
open branches.
4. Effective CSR activities: Sonali Bank foundation
can play a vital role in CSR activities that increase the
image of the bank.
 Problems of practicing strategic management of Sonali Bank limited

 
1.Some customers do not understand form.
2.Refusing to provide introducer or photo for opening accounts.
3.Cheques, deposit slips are not to be written properly.
4.Some customers are not interested or not able to write D.D., T.T., pay order voucher.
5.Misbehavior of some customer.
6.Lack of education and of adequate knowledge of general banking peoples in our country are not
interested in involving Bank activities.
7.Failure of the electricity created problems to be done properly.
8.The telephone network of our country will have not been expended developed.
9.Not adequate knowledge for the development of a decent Banking culture in the country.
10. Some employees do not work properly .
 Solution of practicing strategies management in Sonali Bank
 

1.The Bank personnel should help the customers to understand the form.
2.Bank employees should be more diplomatic for acquiring information of the customers.
3.A bank employee requires more patients for the misbehavior of customer.
4.To provide proper education to the customer concerning general banking services.
5.Government and Private sector should give adequate knowledge for the development of a decent banking culture in
the country.
6.Management information System should immediately be developed.
7.Making correspondence with the customers.
8.Making good behavior with the customers.
9.Call center can be established for receiving complaints and suggestions.
10.All the tasks should be equally distributed to all the employees.
11.Fund transfer, payment of utility bill, balance inquiry etc. can be done through internet.
12. sonali Bank Limited can introduce debit card. So, people will feel more comfortable to expend money.
13.It is observed that bank executives have little idea about their customer behavior, attempts should be taken to bring
customers orientation in banking management.
14.Training programs should be undertaken to develop the interpersonal dealings of Bank employees. It is unanimously
expressed that customers expect better dealings from Bank executives.
 Conclusion

Sonali Bank’s ongoing commitment to enhance financial wellbeing, provide exceptional

service and deliver iconic experiences remains at the heart of our strategy. We strive to
meet our customers’ need by providing solutions they value and trust. With the
consistent application of simple and innovative technology and services, we are making
banking fast, easy, and secure, no matter how customers choose to bank with us.

Now we are in the stair of the e banking process. We have to upgrade day by day. We
need govt. support, maximum investment in IT and a political influence free
environment where we all work together to satisfy the customers.
 
Thank you