Applying 4P’s of Marketing

Product

Q. What do customers want from your product/service? Does it satisfy their needs? 

• Medi R+ helps senior citizens to consume medicines on time by alerting them there by helps them to
maintain their health.

Q. What features of your product/service work to meet your customer’s needs? Have you missed out on
any features?

• Features of Medi R+ like sending messages to 3 people on the type of medicine that the patient has to
consume and making alert noise will help the senior citizens to consume medicines on time.

Q. How and where will the customer use it?

• This is simple device and does not require much technical knowledge, the customers can use it daily
and also can carry the device when they are travelling. 
Price

Q. What is the value of the product or service to the buyer? 

•Medi R+ is priced from 1000 Rs to 5000 Rs depends on additional features.

Q. How will your price compare to competitors? 

•Since we are new to the market, we will have first mover advantage.

Q. Are there any possible established price points for the product/service in this area?

As of now there are no established price points for Medi R+

Place

Q.Where are target customers shopping?

Our Target customers can shop our products on Amazon, Flipkart, Snapdeal, TataCliQ, Reliance
digital, Medical stores, from out website and at consumer electronics shops.

Q.Are they shopping for similar products online, or in brick-and-mortar stores?

•We have used mixed strategy which include both online and in shops, so that consumers can buy
our product.
 Promotion

How will you reach your target audience? 

•We will reach our target audience via E-commerce websites, Medical Shops, Consumer Electronics stores.

Q. Where will you send your marketing messages to your target audience? 

•Social Media, Flyers, Influencer marketing

Q. When is the best time to promote?

•In the initial stage we will promote more and will establish word of mouth concept