HOW FOOD

COMMERCIAL
S
ARE MADE?
THIS IS HOW
FOOD
COMMERCIA
LS ARE MADE
 TRICKS THAT
ADVERTISERS USE
TO MAKE YOU
SPEND MONEY
You are bombarded by advertisements every day. Just
how many ads you see is up for debate. One oft-
quoted number released by market research firm
Yankelovich estimated that a person living in a city 30
years ago saw as many as 2,000 ad messages a day
(on everything from billboards to TV), versus the
present rate of 5,000 a day. That doesn't mean, of
course, that we actually notice all of those ads.
While most of us recognize that advertisers are trying
hard to entice us to spend money, it's easy to
forget how they do this. By increasing our awareness
of their tactics, perhaps we can better 
resist impulse buying.
HERE IS A ROUNDUP OF METHODS
ADVERTISERS USE TO PROMPT CONSUMERS
TO OPEN THEIR HEARTS AND WALLETS;
 1. Exciting our emotions. If you find yourself particularly excited or happy about a product or
service, then an ad may have tapped into your emotions

•Hope. A brand, she says, "can play on consumers' feelings of inadequacy and tap into the anticipation that they can
look better, feel better, be better …

•Trust. That's why you see so many spokespeople pushing brands. "If a celebrity is – allegedly – using the product, it
creates confidence and an implied sense of reliability," Harris says.

•Pleasure. Not too surprising here, but still, as Harris explains: "We live in an age of instant gratification. Anything that
can make the consumers' life more enjoyable is an easy sell.

•Excitement. Act now, before it's too late! There's a reason ads tell you to hurry up and buy. "Massive markdowns,
super sales and limited availability tactics draw in consumers, play on spontaneity, impulse purchases and the thrill
and rush of getting a good deal," Harris says.
2. Suggesting everyone else is doing it. You wanted to be the cool
kid in school, right? Of course you did. Well, advertisers know that.
"One of the most common ways is to make you think you are missing
out by not having whatever it is they are advertising. There is a lot of
psychology involved and it isn’t a simple equation," says Callum
Beattie, a partner at Honest Agency in Winnipeg, Manitoba, Canada.
"Good advertisers factor in the product's attributes, where it is in the
life cycle, what societal attitudes are, the specific profile of their
target and the list goes on.

3. Using attractive people in advertising. Ever notice how people in an ad for a candy bar
or a fast-food restaurant are often super attractive and don't really look like the sort of
person who often eats candy bars or burgers slathered with bacon? Sure, you have. Well,
remember: The brand is doing that for a reason.
"An example of this would be an athletic wear company marketing to a wide audience by
placing fit, attractive athletes in their advertising. It tugs at people's desire to be fit,
attractive athletes themselves, and the product becomes appealing as a result," says Chad
Reid, a communications graduate student and the director of communications for a
software firm in Oakland, California.
Incredible Tricks Advertisers Use to Make
Food Look Delicious
1. A deodorant makes fruit 2. Engine oil instead of maple syrup
shiny
 3. Cardboard inside the cake
To keep cakes dry, photographers interlay them with
cardboard and fasten them with toothpicks. They use
the same trick in sandwich and burger advertising .
4. Mashed potatoes instead of ice cream
Ice cream melts too quickly under hot studio lights.
Therefore, photographers replace it with colored mashed
potatoes or a paste of starch, icing sugar, corn syrup, fat,
and other components. 
5. Shaving cream instead of whipped cream
Unlike whipped cream, shaving cream doesn't melt,
and this is exactly what photographers need. They
just need to keep reminding the actors that the
"dessert" isn't real.
6. Plastic ice cubes
Ice melts very quickly under lighting
equipment, so photographers use plastic
cubes in soft drinks. By the way, you can
freeze the cubes and use them in real life.