Upscaling Native Chicken

Production for profitable

Enterprise to Men and Women
Through the Poultry Multiplier
Farm of ISU San Mariano
Lilibeth S. Languido
1.Production of Meat type Rooster for Dispersal Program
Dr. Evelyn B. Cristobal

Production of Native Chicken for Distribution to Displaced

Worker Affected by the Pandemic as their alternative Source
of Income
Lilibeth S. Languido
Eloi Romero
Implementing Agency: ISU San Mariano Campus

Cooperating Agency: Department of Agriculture

LGU San Mariano Isabela

Project Duration 1 Year

Project Beneficiaries: Poultry Farmers of San Mariano

Funding Agencies: Department of Agriculture

ISU San Mariano

 Rationale:

• Recipient of Bayanihan 2 ( Poultry Multiplier Farm)

• 14.6 kilogram per capita consumption of chicken
by 2023
• Native Chicken Production
a. palatability and aromatic attributes
b. 40-50% higher
 General Objectives: To upgrade the existing native
chicken of men and women in San Mariano to
increased their income

• Specific Objective: To update the existing native chicken production

technology of men and women
• To generate additional source of income for both male and female livestock
farmers in San Mariano through upscaling of native chicken production.
• To organized and stablished a gender inclusive organization.
Methodology

Training on
the POT of
Native
Chicken
Monitoring Screening
and and Site
Evaluation Validation

Organization of
Poultry Raisers
Association
Assist in
Marketing Distribution
their of Animals
Products

Repayment
Scheme
 Conceptual Framework

Distribution of Animals Established

Association

Upgraded Generate Source of

Monitoring and Evaluation Chicken and Income
Sustainable
projects
Assisted farmers to
Impact Assessment Market their
Products
 Travel Allowance -----1,000

Budgetary Supplies and Materials -------

Requirements 17,000

Meals and Snack -----------2,000

Thank You