Professional Documents
Culture Documents
Food Buying Behavior
Food Buying Behavior
TEACHER-
PARENT
LEARNING
PARTNESHIP
UNESCO (2021), most of the students are mostly non-performing and non-
compliant with the SLM, and some parents hire tutors or they answer the
modules of their children. 45% of secondary school students struggled in
English,mathematics, science, and English subjects, according to Salamanca
(2017). He also added that secondary school students performed less in these
subject areas due to the fact that the majority of them are frustrated
Introduction instructional readers, which also affects their scientific comprehension in
subjects like mathematics and science, which require analytical
with Review understanding.
Introduction
with Review
of Related Among the difficulties that may arise when parents participate in distant learning
Literatures
environments are a lack of resources and lack of content knowledge (Hohlfeld et al.,
2018).
and Studies
Furthermore, buying food souvenirs possibilities in the Philippines are key lure for
travelers for visiting, where items are typically inexpensive (Salazar, 2016). They
frequently spend more on local cuisine meals, souvenirs, or other forms of entertainment
(Jansen-Verbeke 2016; Timothy and Butler 2015). Although their spending habits have
been researched on occasion, little is known about tourists’ food buying behavior are
characterized as planned buying, impulsive buying, and experiential buying.
Theoretical/
Conceptual
Framework
This study is anchored to the
theory of Meng and Xu (2015) on
the theory of tourist buying
behavior.
Statement of the
Problem
1. What is the demographic profile
of the respondents in terms of
1.1. Age;
Municipal Government
Significance
of the Study
Tourism Students
The Researchers
The study will be conducted at
Municipality of Plaridel particularly,
tourists with a total of forty-five (45)
respondents. The scope of the study is to
determine the tourist buying behavior on
Scope and food souvenirs in Plaridel, Misamis
Delimitation Occidental.
of the Study
The survey is limited in determining the
number of food items purchased by
tourists.
Research
Methodology
Research DESCRIPTIVE-SURVEY
Method METHOD
The aim of the research is to determine the food buying
behavior of tourists in Plaridel, Misamis Occidental.
Officially, the Municipality of Plaridel Misamis Occidental is
a third-class municipality located in the Philippine province
Research of Misamis Occidental. Although the majority of inhabitants
in Plaridel, Misamis Occidental are farmers, fisherman, or
Environment both, many families supplement their income with food
business and handcraft production. Additionally, Plaridel is
recognized for gorgeous beaches such as Bawbawon Beach,
as well as local food such as 'malagkit' - rice, pure coconut
milk, and sugar, which the majority of tourists and visitors
never fail to enjoy.
The study's respondents are selected using the snowball
sampling technique, a non-probability sampling technique
Research
Instrument
Part 2&3 Standard
Questionnaires
This part of the survey questionnaire elicits information
about the tourist's food buying behavior scale using a
Part II standard-modified questionnaire adapted from Baron and
Wass (2015) and modified based on its usage in the study.
The questionnaire is a standard-modified
instruments, and therefore, there is no need to
validate the instrument. The data gathering
instrument will be used in the data collection
pertaining to the following tourist buying
behavior together with its statement indicators:
Validating the
Planned Buyer;
Questionnaire
Impulsive Buyer;
Experiential Buyer
Data Gathering Procedures
Data Gathering
Using Google Form-virtual data gathering
platform to adhere to IATF health
mitigation protocol
Statistical Treatment of
Data and Scoring
The study and evaluation of data will be conducted using the
MiniTab 19 and MS Excel 360.
Braun, P., & Clarke, G. (2016). Tourist buying behavior in Hong Kong. J International Market others. Annual of Tourism Research, 28(3), 638-657.
Research, 27-34.
Meng, Y and Xu, R. (2015). Impulse, planned, and experiential purchasing: An exploration of
Chenyu, R., Kim, T., & Berger, M. (2018). Factors influencing Chinese tourist behavior the theory of tourist buying behavior. J Qualitative and Quantitative Market Research.
when buying cultural infused food products. Socio-agricultural Economics, 55(9), 436- Vol. 1 No. 2, pp. 99-114.
445. Montano, M. (2017). The impact of celebrity endorsement on consumer buying behavior.
360. https://bit.ly/3nk9bw1. Phau S., et al. (2016). Reliability and validity of tourist buying behavior scale without middle
Han, K., Hsu, A., & Sheu, D. (2016). Planning and exploratory buying behavior. Handbook of Prieto et al. (2017). Practical research in quantitative research. Rex Publishing.
Jansen-Verbeke, M. (2016). The territoriality paradigm in cultural tourism: Customs, norms and Social Behavior and Personality: an international journal, 43(2), 339-351.
1
SURVEY QUESTIONNAIRE
PART II
TOURIST BUYING BEHAVIOR ON FOOD SOUVENIRS IN THE MUNICIPALITY OF TOURIST'S FOOD BUYING BEHAVIOR SCALE
PLARIDEL, MISAMIS OCCIDENTAL
Direction: Please read all the questions carefully. The survey has been designed to facilitate
easy answering. The survey questionnaire has three indicators: Planned, Impulse and
Experiential buying. Answer requires a √ to indicate your appropriate responses using the
Name (Optional) ________________________________________________ scale as:
PART I. DEMOGRAPHIC PROFILE 1- Strongly Disagree (SD) 2-Disagree (D) 3-Moderately Agree (MA)
4- Agree (A) 5- Strongly Agree (SA)
Direction: Below is a questionnaire checklist relative to the conduct of my study. Please indicate
your answer in the space provided for your answer by using a check mark (/). 5 4 3 2 1
INDICATORS SA A MA D SD
A. Planned Buyer
1. I have made a list of the food souvenir that I
A. Age: intend to buy.
2. I saved money prior to my travel allocated
for food souvenirs and delicacies I want to
___ 18 – 25 years old ___ 36 – 40 years old ___ 50 and above years old try.
3. I prepared food itineraries for this trip.
___ 26 –30 years old ___ 41 – 45 years old 4. I always plan the food purchases that I want
to give to my friends and family.
___ 31 – 35 years old ___ 46 -50 years old 5. I don’t easily get tempted to buy food
souvenirs even if I see a lot of people are
buying it. I stick to my plan.
B. Impulse Buyer
B. Sex: 1. I did not plan to buy food souvenir prior to
my travel.
2. I just decided to buy when I see some tourist
___ Male ___ Female or people are buying.
3. I feel excited and pleased when I look and
smell the food souvenirs.
4. I wanted to buy the food even though I had
C. Monthly Income: not initially intended to do so.
5. I experienced sudden urges to buy the food
I had not planned to purchase.
___ below 16,000 ____ 25,001- 30,000 ___ 40,001 & above C. Experiential Buyer
1. I usually buy food souvenirs because I want
___ 16,001-18,000 ____ 30,001- 35,000 a taste of its culture.
2. I buy food souvenirs because I want to make
___ 18,001-25,000 ____ 35,001-40,000 a comparison of the taste in another place I
have been with the same delicacy.
3. I want to experience the authenticity of the
food culture in this place.
D. Type of Tourist: 4. I buy food souvenirs to share it with my
friends and family back home, for them to
experience the culture of the place I visited.
___ Domestic (Local tourist) 5. I don’t necessarily value much the taste of
the food and its appearance as long as it
___ International (Foreign tourist) represents the culture of the place I visited
or traveled.