COMPARATIVE ANALYSIS ON THE

OFFERS & SCHEMES BY VARIOUS DATA

CARD PROVIDERS

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 To know how many companies data
cards are available in JAIPUR market.

To collect the information

about price,plans,speed,offers of
different companies data cards.

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 Major Competitors

 DATA CARD-HSD
 M.T.S.
 TATA PHOTON

 DONGLE-

 AIRTEL
 BSNL
 IDEA
 MICROMAX

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 Companies whose data cards are available in the JAIPUR Market-
 
 Reliance
 
 Tata Indicom
 
 Idea
 
 BSNL
 
 Airtel
 
 Vodafone

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MAJOR COMPETITORS STEPS

Plug & Play enabled

• Speed upto 3.1 Mbps
• Fastest uploads at a speed to upto 1.8 Mbps
• Micro SD card slot for data storage
• Stylish swivel modem for flexible usage

• Plug & Play enabled

• Speed upto 3.1 Mbps
• Fastest uploads at a speed to upto 1.8 Mbps
Free Browsing- M.T.S. provides free sites for their users…
FREE browsing on your favorite websites:
www.yahoo.co.in | www.wikipedia.org

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

 Particulars. SCHEME OF 999/ IN LIGHT

 MBlazer Unlimited 999 MBlazer Unlimited 750
 Rental (In Rs.) 999 750*
 Usages Unlimited Unlimited
 Extra Usage Charges Nil Nil
 Validity 30 days 30 days

 * speed at 155kbps

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MONTHLY Retail Post-paid Plans

Monthly Rental Extra Usage

MBlazer (Rs) Free Usage Valdity (in days) Charges#

 Mblazer 598  598  1 GB  30  40 p/MB

 Mblazer 698  698  2 GB  30  40 p/MB

 Mblazer 798  798  3 GB  30  40 p/MB

 Mblazer 898  898  6 GB  30  40 p/MB

 Mblazer 1050  1050  10 GB  30  40 p/MB

 Mblazer 1500  1500  15 GB  30  40 p/MB

 Mblazer Night*  499  10 GB Night  30  40 p/MB

 Service tax extra as applicable.
 * Mblazer Night- Free usage valid from 11 pm to 7 am
 # Extra Usage charges are limited only within 30 days i.e. if customer consumes the given
Free usage within 30 days of bundle validity; customer will be charged @ 40p / MB till
expiry of 30 days

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 M.T.S. PREPAID PLAN…..

 Pay as you Wish PLAN TO COMPETE PAYG plan of Reliance  

 Base Tariff   Rs 2/MB
 Get a new MBlaze connection
 + FRC offering free 5 GB of usage for the first month
 + 50% extra usage on popular recharges –
 All for Rs 1999 !

 The retailers are selling this for Rs.1750 approx.

 They are cutting their margins and emphasizing on M.T.S. & TATA PHOTON data
cards due to initially low cost & attractive prices..

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First Recharge options for new
activation
FRC in Rs. Bundled Free Usage Validity (in Days) Extra Usage Charge
 999 Unlimited* 30DAYS Not Applicable
295 10 GB for weekend 30DAYS Re. 0.50/MB
248 1GB 30DAYS Re. 0.50/MB
496 5 GB 30DAYS 50p/ MB
498 2.5 GB 30DAYS Re. 0.50/MB

798 5 GB 30DAYS Re. 0.50/MB

1050 15 GB 30DAYS Re. 0.50/MB

1002** 5GB 30DAYS Re. 0.50/MB

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Mblazer 198 198 250 MB 30 Re. 0.50/MB
Mblazer 248 248 350 MB 30 Re. 0.50/MB
Mblazer 498 498 750 MB 30 Re. 0.50/MB
Mblazer 598 598 1 GB 30 Re. 0.50/MB
Mblazer 698 698 2 GB 30 Re. 0.50/MB
Mblazer 798 798 3 GB 30 Re. 0.50/MB
Mblazer 898 898 6 GB 30 Re. 0.50/MB
Mblazer 999 999 Unlimited 30 Not Applicable
Mblazer 1050 1050 10 GB 30 Re. 0.50/MB
Mblazer 1500 1500 15 GB 30 Re. 0.50/MB
Mblazer 3000 3000 30 GB 30 Re. 0.50/MB
Mblazer 5000 5000 50 GB 30 Re. 0.50/MB
Mblazer night* 595 10 GB Night 30 Re. 0.50/MB
MBlazer 1 (3M) 1794 3 GB 90 Re. 0.50/MB
MBlazer 3 (3M) 2394 9 GB 90 Re. 0.50/MB
MBlazer 6 (3M) 2694 18 GB 90 Re. 0.50/MB
MBlazer 10 (3M) 3150 30 GB 90 Re. 0.50/MB
MBlazer 15 (3M) 4500 45 GB 90 Re. 0.50/MB
MBlazer 1 (6M) 3588 6 GB 180 Re. 0.50/MB
MBlazer 3 (6M) 4788 18 GB 180 Re. 0.50/MB
MBlazer 6 (6M) 5388 36 GB 180 Re. 0.50/MB
MBlazer 10 (6M) 6300 60 GB 180 Re. 0.50/MB
MBlazer 15 (6M) 9000 90 GB 180 Re. 0.50/MB
MBlazer 1 (12M) 7176 12 GB 365 Re. 0.50/MB
MBlazer 3 (12M) 9576 36 GB 365 Re. 0.50/MB
MBlazer 6 (12M) 10776 72 GB 365 Re. 0.50/MB
MBlazer 10 (12M) 12600 120 GB 365 Re. 0.50/MB
MBlazer 15 (12M)
Hub Name 18000 180 GB 365 Re. 0.50/MB Confidential
Tata Photon Plus Prepaid
 Tata Photon Plus Prepaid connection at Rs.1799(Incl. SUK)
 
 Device + SUK (Starter User Kit)
 Total = Rs.1799
 S.U.K.=Rs.100(Get 1 GB usage free valid over 30 days)
 DEVICE = Rs.1699
 The retailers are selling this at a price of Rs.1700 & Rs.1750, cutting their margins.
 where as the same product of RELIANCE cost higher than this due to which retailers
are not willing to promote data card of reliance .

 nominal First Recharge!- scheme of tata which is less than the other competitors
 The F.R.C. mentioned below is in demand and is being promoted by the dealers too
 Rs. Bundled usage (Incl. SUK benefit) Validity (Days)
 125 5 GB 30

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 Various s.t.v.’s of Photon
Recharge Value Bundled Usage Validity (Days)

300 1 GB 7

250 250 MB 30

500 650 MB 30

1500 6 GB 90

2500 10 GB 180

Recharge Value (RS.) Bundled Usage Validity (Days)

700 1 GB Unlimited* 30 days

850 2 GB Unlimited* 30 days

1000 5 GB Unlimited* 30 days

1200 10 GB Unlimited* 30 days

• The Bundled Usage will be available at a speed of up to 3.1 Mbps (Downlink) or

1.8(Uplink)
• * Beyond the Bundled Usage, Unlimited Usage will be available at speeds up to 155
Kbps \
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For Postpaid in PHOTON
 Tata Photon Whiz Postpaid Plans
 Now get a Tata Photon Whiz Postpaid connection at Rs.1099
Device SUK (Starter User Kit) Total
 Rs.999 Rs.100 Rs.1099

TATA provides various time plans which are as follows

Plan Monthly Free Additional Usage

Name Rental(Rs) Usage Charges
Budget 150 150 300 Mins (5 Hrs) 50p/min
8 A.M.- 12Midnight:
50p/min
Value 325 325 1800 Mins (30 Hrs)
12 Midnight - 8 AM :
25p/min
Unlimited from 11pm to 7 50p/min from 7 am to 11
Night 299 299
am pm
8 A.M.- 12Midnight:
50p/min
Value 425 425 3600 Mins (60 Hrs)
12 Midnight - 8 AM :
25p/min

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 Competition amongst the companies are increasing accordingly with the growth.
 But the customers are still looking for the fall in prices, to catch up the sales.

 The users of data card have given a statement

 “Faster surfing and higher download speeds, convenience of surfing the Internet
while on the move, simple to use, and affordable tariffs are among the key reasons
for the data card growth, in both the laptop and desktop segments. As the data card
growth increases, speed evolves and prices come down, affordability will go up and
more users can begin to think of data card as an affordable solution”…….

 In this presentation I have tried to enumerate the prices and offers of major
competitors like MTS & TATA PHOTON.

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According to the direct or personal interview done with the customers and dealers
certain Findings have been reported---

 Services provided by Retailers:

 All the retailers are not providing good services like showing demo to the customer
and checking the availability of the signal and installing the drivers and after sales
services to the customers.
 Satisfaction:
 Most of the customers are not satisfied with the services provided by the retailers.
Reliance Netconnect is suppose to be giving speed up to 3.1mbps.it is the main thing
where customers are not satisfied. Signal coverage is becoming a matter of concern.
 Problems:
 There are problems like where net connect is disconnecting continuously
 some customers are facing billing problems due misunderstanding the tariff plans.
 Low distribution by the company:
 Most of the retailers states that the reliance personnel never came for the data card
distribution

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