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    Reliance Industries has expanded from textiles to petrochemicals and telecommunications over decades. In 2016, Reliance Jio was launched commercially, providing affordable mobile connectivity. Some key achievements and milestones include Jio acquiring 16 million subscribers within 1 month of launch in 2018, and Reliance Industries becoming the first Indian company to cross ₹10 trillion market capitalization. Jio's product mix includes mobile connectivity, fiber broadband, and smartphones. Its marketing mix leverages brand ambassadors, promotions through collaborations, and the tagline "Jio Digital Life". Future opportunities identified include cloud computing and home automation, while discontinuing the underperforming JioFi product.

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    Reliance Industries has expanded from textiles to petrochemicals and telecommunications over decades. In 2016, Reliance Jio was launched commercially, providing affordable mobile connectivity. Some key achievements and milestones include Jio acquiring 16 million subscribers within 1 month of launch in 2018, and Reliance Industries becoming the first Indian company to cross ₹10 trillion market capitalization. Jio's product mix includes mobile connectivity, fiber broadband, and smartphones. Its marketing mix leverages brand ambassadors, promotions through collaborations, and the tagline "Jio Digital Life". Future opportunities identified include cloud computing and home automation, while discontinuing the underperforming JioFi product.

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    16 views9 pages

    Marketing Management Presentation: Prof. Nikhil Rao

    Uploaded by

    Alberrtod
    Reliance Industries has expanded from textiles to petrochemicals and telecommunications over decades. In 2016, Reliance Jio was launched commercially, providing affordable mobile connectivity. Some key achievements and milestones include Jio acquiring 16 million subscribers within 1 month of launch in 2018, and Reliance Industries becoming the first Indian company to cross ₹10 trillion market capitalization. Jio's product mix includes mobile connectivity, fiber broadband, and smartphones. Its marketing mix leverages brand ambassadors, promotions through collaborations, and the tagline "Jio Digital Life". Future opportunities identified include cloud computing and home automation, while discontinuing the underperforming JioFi product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Marketing Management Presentation

    Prof. Nikhil Rao


    06. Prasad Ambekar | 19. Manish Bhoyar | 21. Neeraj Chaudhari | 22. Sagar Chaurasiya
    24. Mayuresh Chavan | 25. Pranit Chavan | 58. Vishvam Jadhav
    Textile mill
    1966 in Naroda, Petrochemical
    Acquired Infotel
    Gujrat 1998 Complex at
    2010 Broadband
    Jamnagar
    Services Ltd Jio Services
    Demerger of 2016 launched
    2005 RIL commercially

    Reliance textile
    1977 industries IPO 2002 RIL and RPL
    merged Renamed as Reliance
    launched 2013
    Jio Infocomm Limited

    Entry into
    2006
    retail
    Achievement & Milestones

    Reliance Industries Jio


    In 2013,Reliance Industries Ranked 107th in the Within 1 month of launch Jio acquired 16million
    Fortune Global 500 list. subscribers in 2018.

    In 2019 Reliance becomes 1st Indian Company to Jio Ranked India's #1 and Worlds #17 Innovative
    cross ₹10 Trillion Market Capitalisation In 2020. company.

    Reliance Ranked 48th valuable company in the


    World .
    Products & Launches
    24 June 2021, Mukesh Ambani
    announced the launch of JioPhone Next.

    In 2018 jio fiber was launched.

    25 January 2016, the company


    launched its LYF smartphone.

    In 2016 reliance Jio was


    launched.
    Product Mix

    Mobile Connectivity
    Marketing Mix
    Product Mix

    • Introduced phone at affordable price in India.


    • Provided free Wi-Fi at Public Places.
    • JioFiber to Home which includes Unlimited broadband, Entertainment media &
    i
    Telephone

    Promotion Mix

    • Shahrukh Khan, Deepika Padukone, Ranveer Singh as brand Ambassador.


    • “Jio Digital Life” as Tagline.
    • Collaborated with Pokémon Go.
    Recommendations
    In Future Jio company can do…

    Cloud Computing Home Automation


    Suggested Drop Product

    JioFi
    • Plans & Speed similar to Mobile
    connection.
    • Poor Battery Backup.
    • Increasing Complaints
    i

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