INTERNATIONAL BUSINESS

Guided by Prof. Nikhil Rao

06. Prasad Ambekar | 22. Sagar Chaurasiya | 24. Mayuresh Chavan | 25. Pranit Chavan
35. Sagar Fatate | 43. Anil Gupta | 86. Shubham Mahale | 168. Sakshi Singh
INTRODUCTION
 Established in 1945.

 Ranked 265th on Fortune Global 500.

 4th largest truck manufacturer.

 Manufacturing base in India.

 Established
1945 largest
automotive Entry into Launched TATA
1991
company in Passenger Vehicle 2008 Nano
India MoU with
Renamed as 2017
2003 Volkswagen
Tata Motors

2019

TATA Altroz voice

Bot

1954 First 1998 Launch of

Commercial Tata Indica & 2011 Entry in Indonesia
Vehicle TMB Tata Safari

2004 Listed on
NYSE
MILESTONES
 Production of 4 million passenger vehicles.

 More than 80,000 employees globally.

 Present in 170 countries with more than 6,600 network partners.

 Ranked fifth in Global automobile industry by Forbe’s.

 Cars & Sports Utility Trucks & Buses Defence Vehicles

• Cars- Tiago, Altroz, Tigor • Load Transportation • Troop Carriers

• SUVs- Punch, Safari, Harrier, Solutions- Ace, Intra, Yodha, • Water Tankers
Nexon LCV, ICV, M&HCV
• Prison Vans
• Luxury Cars- Range Rover, • Passenger Transportation
• Fire Tenders
Jaguar Solutions
INDONESIA
INDONESIA ENTRY

 1. Operations through wholly owned Jakarta-based subsidiary, PT Tata Motors

Indonesia

 2. Commercial launch and local assembly in 2013

 3. Country-wide dealer network is established for sales, service and spare parts

 4. Plans for development of components locally with Indonesian vendors

KEY COMPETITORS IN INDONESIA

 1. Toyota- Highest sales 2006- 2019

 2. Honda- highest sales in 2020
 3. Daihatsu- plants capable of producing a total 530,000 cars
per year.
 4. Suzuki- 7.3% total market share
HOW ARE THEY WINNING CUSTOMERS?
 Innovate their cars

 Keep low price

 Promote more

 Strong Product range

 Strong customer care commitment

KEY CHALLENGES- INDONESIA
 Innovate Availability of raw material

 Setting up a dealer network

 After Sale services

STRATEGIES IN INDONESIA
 Operation Strategy-
 Marketing Strategy-
 Network Expansion
 Background Research
 Brand Recognizable
 All Cross with one or two products
 Fast Services to Consumer
 Specified Area wise with more
products.  Product & Service
 “Peace of mind”
 HR Strategy-
 Employment
 Health
ENGLAND
HOW ARE THEY FIGHTING THE COMPETITION
& WINNING CUSTOMER?
 Entered the England market by acquiring Jaguar Land Rover

 Building Customer relationship and employ marketing tools

 Less Price

 Product availability
OPERATIONS STRATEGY - ENGLAND

 Two Design Centers and Three Assembly Plants

 Complete range of Jaguar, Land Rover & Range Rover vehicles are produced
 Combined production of almost 4,40,000 vehicles
 Covid impact
MARKETING MIX - ENGLAND

 Entered the UK market by acquiring Jaguar Land Rover

PRODUCT PRICE
 Building Customer relationship and employ
Wide variety of products & development of post-
marketing tools
Pricing strategy seek to attract potential customers
purchase service
 Less Price
TATA Motors - England
 Product availability
PLACE PROMOTION
Selection of contractual partner with strong TV, Print advertising, Internet Advertising
dealership network
i