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Double Exponential

Smoothing
Double Exponential Smoothing
Tt (initial) = ((Lt+1 – Lt) + (Lt+3 – Lt-2))/2
Tt = Beta * (At – A) + (1-Beta) * Tt-1
At = Alpha * Tt + (1-Alpha) * (At (initial) – Tt (initial))
Forecast = At – Tt
Analysis & Results of 2018
When Alpha=0.1, Beta=0.1
Monthly Sales of the year 2018
2500000

2000000

1500000

1000000

500000

0
1 2 3 4 5 6 7 8 9 10 11 12

Net Sales / Taka Forecast


Analysis & Results of 2018
When Alpha=0.2, Beta=0.2
Monthly Sales of the year 2018
2000000

1800000

1600000

1400000

1200000

1000000

800000

600000

400000

200000

0
1 2 3 4 5 6 7 8 9 10 11 12

Net Sales / Taka Forecast


Analysis & Results of 2018
When Alpha=0.3, Beta=0.3
Monthly Sales of the year 2018
1800000

1600000

1400000

1200000

1000000

800000

600000

400000

200000

0
1 2 3 4 5 6 7 8 9 10 11 12

Net Sales / Taka Forecast


Analysis & Results of 2019
When Alpha=0.1, Beta=0.1
Monthly Sales of the year 2019
1600000

1400000

1200000

1000000

800000

600000

400000

200000

0
1 2 3 4 5 6 7 8 9 10 11 12

Net Sales / Taka Forecast Series3


Analysis & Results of 2019
When Alpha=0.2, Beta=0.2
Monthly Sales of the year 2019
1600000

1400000

1200000

1000000

800000

600000

400000

200000

0
1 2 3 4 5 6 7 8 9 10 11 12

Net Sales / Taka Forecast


Analysis & Results of 2019
When Alpha=0.3, Beta=0.3
Monthly Sales of the year 2019
1600000

1400000

1200000

1000000

800000

600000

400000

200000

0
1 2 3 4 5 6 7 8 9 10 11 12

Net Sales / Taka Forecast


Measuring Forecast Error
• Measuring Forecast Error
Error
­ = Actual Data-Forecast
The Comparison of
MSE
For Data of 2018:
MSE 0.1 5.60654E+11

MSE 0.2 2.45345E+11

MSE0.3 1.05552E+11

For Data of 2019:

MSE 0.1 67403833765

MSE 0.2 71372406196

MSE0.3 56669980686

0.3 Is the better forecast


The Comparison of
MAE
For Data of 2018:
MAE 0.1 616819.2189

MAE 0.2 432990.5976

MAE0.3 293161.5835

For Data of 2019:

MAE 0.1 216953.3469

MAE 0.2 218568.7642

MAE0.3 212226.824
The Comparison of
MAPE
For Data of 2018:
MAPE 0.1 61.87%

MAPE 0.2 42.35%

MAPE0.3 27.76%

For Data of 2019:

MAPE 0.1 20.37%

MAPE 0.2 20.91%

MAPE0.3 19.79%

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