What is BDING?

What do we do at BDING?
• BDING is a technology company that uses location
intelligence to build
• meaningful consumer experiences and business solutions.
• For consumers, we believe the world is full of amazing
experiences.
• Our location intelligence technology helps brands to locate,
message
• and measure their own consumers.
• For enterprises, BDING offers hosted technology and data
to build context-smart,
• location-aware advertisement.
• BDING’s business solutions allowing brands to understand
and connect
• to targeted audiences as well as measure foot traffic and
advertising success.
Our International Certifications

Our Hardware products have all

the needed certifications
Products & Services
 BDING POINT
BDING point is a technology by using Bluetooth waves in which
these waves are available by low-frequency chips in smart phones. By
putting the piece of hardware BDing point in a specific geographic
location and designing an application in harmony with it, it is possible
to make all the information and options through cellphones accessible
for owners of phones who use this application and live in that
geographic area.

This data transfer can be designed as notifications and also functions

in applications. It should be noted that the existing applications using
the relevant SDK, can benefit from the advantages of this technology.
Accordingly, by creating a coordinated and integrated system of
hardware-software and using this technology, businesses can
communicate with targeted users in a completely different approach.
 BDING PAY

It is new way of money transaction,

It is working based on handsfree payment
and you do not need any debit or credit card
or POS devices.
 BDING APPLICATION

Would you like to enter the wonderful world of the "Internet

of Things" without installing multiple apps? Would you like
to be aware of all the discounts nearby, but not at the cost
of filling your phone memory? BDING app is your solution!
By just installing the BDING application you don’t need to
install thousands of apps and this is an exciting start.

Applications can receive information about the

geographical location, temperature, text and video content
via available beacons. The beacon can be set on one or
more different applications. Also, BDING application as a
coordinated and efficient destination can be common
destination to all of the sent contents.
BDING DASHBOARD

BDING Dashboard enables you to have

all the statistics you need to have from
your customers and campaigns and
creates a very user friendly application
to run proximity campaigns, define you
coupons, define your target audience
and analyze them.
BDING Indoor Navigation

you can implement new ways of indoor

navigation with BDING beacons, navigation
and mapping in parkings will help your
customers to find their car easily, and
navigation in events you can welcome your
visitors and send a guideline when they
enter a certain place. Libraries, amusement
parks and any other big places can use our
new indoor mapping system.
BDING Indoor Navigation(Cont.) Video
Suggestions for IOI City Mall
Our Goals

• Make customers to want to come to the mall

• Keep Customers in the mall as long as possible

• Give them such good experience which they

want to come back again

Customer Experience
Customer Experience

We Divide the experience into 3 categories:

• Pre-Store/Mall
• In-Store/Mall
• Post-Store/Mall
Pre-Store Experience
Pre-Store Experience

We send users within 400 meters of

shopping mall relative offers of vip
stores of the mall
In-Store Experience
Personalized Welcome Message

Making loyal customers feel special by

sending them personalized welcome
messages
Map with Special Offers

What you can to with the map:

• Seeing the offers

• See what shops have BDING pay

• search in the map

• fully navigate through desired shop

Map with Special Offers(Cont.)

Click on icons on map and see the

details of any offer
Easy Payments

user can collects points when viewing an

offer or s/he purchasing items from stores
equipped with BDING pay Points stores
into user’s profile, no loyalty cards needed
How can customers use their points

Customers can go to merchants and

pay with their points easily.
merchants would be equipped with
BDING PAY devices (Bluetooth
based POS systems)
Parkings

Two things can happen in parking:

1- BDING memorizes your parking lot and

will guide you to it when you are done
shopping
2- you can pay your parking fee with your
points
Post-Store Experience
Know your loyal customers

Sending a personalized thank you message

will enhance your customer experience
Behavior analysis

We already know our customer’s

interests,
why not using these info and send them
fully targeted offers when they at home, or
in street and make them want to come
back again?
Store Owners Experience
What will store owners experience?

• Customer attraction via rewarding systems

• Customers will be encouraged to shop when they receive

targeted personal offers

• With BDING PAY installed in stores customers can spend their

scores there
Mall Owners Experience
What will Mall owners experience?

• With rewarding programs we attract users to come and do

shopping

• With BDING tracking system we can have so many

different heat maps

• With Heat Maps we define energy saving and cost reducing

plans
Big Data

You can see big data charts of shopping mall C in Iran - duration of test: 1 month
Big Data
Thank
You
www.bding.ir