Created by Group 9A:

Klaudia
Swatiga
Zaid
Kerbie
Topics Covered
About BP..

Strategy and performance

Competitiveness

Ethical Position and CSR

Our Conclusions and Recommendations

 AboutBritish Petroleum
1 In 1908, oil was
finally discovered in
Persia, making years
of struggle
worthwhile.
Winston Churchill came to the rescue
as he became the First Lord of
3
Admiralty and thought that Britain
needed a dedicated oil supply. The
British were always proud of their
navy, therefore having a trusted oil
supply meant a lot to the country.
2 The market for oil hasn’t expanded
much just yet, as cars were still a
very new invention, which made
them very expensive for most to
afford. The company had more oil
than it could sell.
4 Two weeks after the UK government
becoming a major shareholder of the
company, an assassin killed
Archduke Franz Ferdinand in
Sarajevo. World War 1 had begun.
Operations &
Products
BP has a wide range of operations
and products on the market and is
involved in almost every step of the
supply chain, from the mining of
the resource to advertising and
marketing. Their mainstream
profit accounts for the production
and distribution of fuel and
lubricant. However, BP also
provides fuel and credit cards,
solar warranties and services such
as booking a jet through an app.     markets in the Netherlands,
Global Markets
BP is a well-known worldwide
company, which resulted in the
creation of many branches in
different countries. They operate in
over 70 countries.  In Germany, the
largest gas station chain in the
country (Aral) is BP-owned. In the
US, BP’s subsidiary, BP America,
has purchased ampm, a retailer
store with around 950 stores along
the West Coast. Bp has retail
Austria, Czechia and many more. 
BP’sStrategy
To achieve the goals of renewables, BP
has partnered with Lightsource which is
one of Europe’s largest solar
development companies.
This would mean that newer innovations can
be achieved benefiting consumers and their
interests

One project Lightsource BP is working on is the

transportation of crude oil, petroleum, chemicals
through a pipeline. This plan intends on creating 500
new jobs in the next 4 years to come
Importance of
Ethics and CSR…
BP has a strong belief in Environmental, Social and Governance (ESG) performance as they have many
objectives for “reimagining energy for people and our planet”

BP has a sustainability frame where they have sectioned 20 aims to assist them
in delivering their objectives.
“10 aims to get BP to net-zero and help the world get there too, 5 aims to care for our
planet, and 5 aims to improve people’s lives”

They acknowledge the significance of social impact with the aim of improving people’s
lives.
Aim 15 conveys the importance of the mental health and wellbeing of BP’s employees.
MarketPositions
BP is listed on the London Stock It is the 7th largest oil and gas
Exchange and part of the FTSE 100 company with market
index.  capitalization of 91.19 Billion USD

Consequently, BP's future in the oil and gas market is

As a result of the pandemic, in
somewhat unstable. Given the rising cases today, due
March 2020, BP's shares dropped
to the new variant of COVID, the possibility of another
by 50%, and has still not fully
lockdown may not be the best news for
recovered. 
BP's shareholders. 
BP's main competitors are Shell,
ExxonMobil and Chevron, all of
Market capitalization of
which are in the top 7 oil and
competitors are 163.28B USD, 268.75B
gas companies.
USD and 225.91B USD, respectively.

Fiery
Competition
While BP is still down 30% from pre- These companies have
pandemic levels, ExxonMobil is only down had relatively better luck in
8% and Chevron 2%, meaning BP's their businesses since the
competitors have nearly fully recovered.  pandemic began. 
Remaining
Competitive
However, many of
BP's investments in
renewable projects
They plan to have been generating
Moving forward,
reduce oil and gas losses of millions,
BP has a variety of BP is focusing more
on its transition to output by 40%. with a loss
products and
renewables Their fast transition of 81.6M Pounds
services, which have
to renewables is a in 2018-19. Profits
aided them in staying
risky aren't expected for
at the top of the
investment but know another four years,
market, as they are
ingly makes them as the market for
able to compete in
stand out amongst renewable energy is
almost all fields
their competitors.  still limited due to
concerning oil and
high product prices. 
gas production and
distribution. 
Our
Recommendations

While it has products and services that reach several consumers wants and needs, its
ability to survive the uncertainty of today’s economy is extremely questionable.

With COVID cases on the rise again, and the possibility of future lockdowns and
periods of economic downturn, further losses to the customers and shareholders are
likely and for this reason, our recommendation is to not invest in BP.
Thank you for listening!
Feel free to ask any
questions!