CRM of KFC

GROUP 1_LF11
Joshua Tianwin 2501972953
Wesley Wilnio 2501983755
Alifia Anggraeni 251994102
Jason Immanuel 2501987343
Djatidhammo P.W 2501994525
A Little Backstory…
 Target Market
KFC’s target market is lower and middle-class males and females between the ages of 6
and 45. Both males and females are targeted equally, with most living in urban and rural
areas. KFC's target family size is 1-2, 3-4, 5+ with income $150 and above.
What are the occupations of KFC’s
customers?
Customer Portofolio
What are the customers doing at KFC???
What are the best selling items at KFC
Sales
Other Food
10%

Dessert
10%

Chicken
45%

Beverage
20%

Burger
15%
 Sales Strategy Societal
Marketing
Niche
Marketing KFC’s Sales
Strategy a.) customer surveys
and feedbacks

b.) market their

Kids
products on different
Young Adults
events and in different
Families
activities (e.g. helping
SOS Village in Namibia).
Services & a.) free home delivery
Promotions
b.) social media
advertising Push & Pull
Strategy
c.) KFC app