Sustainability in Theory and

Practice
CODE :- PRM7005 Organization :- Jaguar Land Rover
(JLR)
INTRODUCTION

This presentation Is based on the audit

report of sustainability management of
Jaguar Land Rover.
As the natural resources are becoming
more and more scarce Sustainable chains
are becoming more important for the
automotive industry.
INTRODUCTION

 JaguarLand Rover as the UK’s largest premium automotive

manufacturer. 
 Jaguar Land Rover brands  are steeped in a wealthy tapestry
of undying designs that resonate with people that unique on
the global stage.
Jaguar was found in 1930s by William Lyons and Land Rover
was found in 1940s with the name Rover company by British
Leyland later on, Jaguar Land Rover was founded. 
Overview of the Organization

 Jaguar and Land Rover as a different organization to one

identical group.
 Ford acquiring Jaguar and then Rover brand from BMW.
 Final formation of Jaguar Land Rover Automotive PLC
(JLR).
 Fundamental Interest Of Jaguar Land Rover.
 JLR facilities for development and manufacturing. 
Aims and Objectives

 The objective is to examine the organization practices with

the great practices for sustainability.
 To evaluate the implementation of policies.
 To keep check the safety of three pillars of sustainability.
Sustainability management Strategy

 JLR 360 degree Holistic view of the

strategy.
 Strategy based on stakeholder's issue
and sustainability factors.
 Focusing on environmental innovation.
Sustainability management Strategy

 Key focus areas.

 Growth of supply chain.
 Investment in Environmental innovation.
Embedding Strategy

 CEO and Board of Directors

Responsibility.
 Sustainability Steering Group.
 Work streams.
CEO Statements

 we are committed to providing

experiences customers love for
life, through great products,
outstanding service, and
embedding a passion for
environmental innovation in
our processes and behaviors.
Comparison & Examples

 CO2 Reduction in JLR and Morgan

motors.
JLR 50.7%
Morgan Motors 50%

 Energy Consumption.
JLR 1330Mwh to 1412Mwh
Morgan Motors 2918Mwh
Comparison & Example

 Water consumption reduced by JLR.

 Total Community Investment.

JLR £2.5bn
Morgon Motors £1.85bn