IRON HILL

BREWERY
John Buck, Alexander Kalpakgian, Garrett Lancaster
HISTORY
 Battle of Iron Hill
 Kevin Finn, Mark Edelson, & Kevin Davis
 First location: Delaware 1996
TODAY
 Atlanta, GA
 Greenville, SC
 Restaurant more than a brewery
 1000-5000 range of employees
RETAIL STRATEGY
 Emphasis on:
 Visibility
 Upscale
 Industrial Aesthetic
 Company Transparency

 Exterior and Interior

 Marketing Plan
VISIBILITY, AESTHETIC, AND
DESIGN
 West Gay Street
 Signage
 Interior
 Tables

 Transparency
MARKETING
 Neff
 2020 Georgia Opening
 Revamping their marketing
 Physical Location
FINANCING THE RETAIL
STRATEGY
 Profitability
 Strategy
EVALUATING THEIR SUCCESS
 Profitability, Expansion, and Good Ratings
 Pandemic
 Customer Satisfaction
 CEO Trifold Strategy:
 People
 Location
 Quality offerings
FORECASTING THREATS &
POTENTIAL PROBLEMS
 Microbrewery trend
 Scaling