BOTTOMS UP

Trishul Paul Chowdhury Rituraj Paul Debayan Pal

Team: KONQUERORS
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition

Industry Specific Survey Reports Problems Solved Scope post Covid

Insights

• Applicable for all • Value addition • Digital research

• No extra
clients within a for the solutions through online
spending on
single industry given to the focus groups
market survey
• Helpful in clients • Digital focus
• Deep Industry
providing • Industry specific ensures lesser
insights
industry specific research cost and
• Easier to base
solutions to the databases increased reach
decisions upon
clients (USP) • Used by • Use the data
• Easier to advice
• Saves initial time students, collected and
clients on
of studying the researchers, implement
business
industry/market professors, etc. analytics and AI
expansion
• Helpful in for their market to interpret the
• Internal usage by
providing latest analysis markets
consultants to
technical • Can act as a new • Companies will
provide effective
solutions as per source of rely on research
solutions to the
the client’s revenue for the to learn changes
clients
industry firm in consumers
behaviour
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition

Short Term
Existing clients , B-School students, professors,
industry professionals - Experimenting with the
new channel , taking their feedbacks and
performing the required modifications as per
their recommendations

Medium Term
Pitching to new clients - Expressing as a
value-addition for our existing products.
Research and Educational institutions – All
stakeholders ( students, professors,
employees) can avail the services

Long Term
Startup Consulting – Helping Entrepreneurs
by streamlining their ideas according to the
market scenario. Fitting ideas as per the
industry requirements.
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition

Ancillary activities
IT Activities Sales & Marketing Activities
Responsible for maintaining Responsible for marketing and
the websites, APIs and selling the services being offered,
applications (if any) in the with special emphasis on digital
front end as well as database marketing in the initial phase to
repositories in the backend increase reach

Data Collection and Data Analysis AI and ML Report Preparation

Research Existing data to be Use AI and Machine Final stage would
Primary and analyzed by a team of Learning involve preparation and
secondary data data analysts to obtain methodologies of publication of reports
collection relating to deeper insights and observed trends to by concerned team
specific industries understand trends predict future trends based on collected data
to be done as a first (Use tools like Tableau, in a particular and observed and
step. Excel) industry predicted future trends

Functional framework
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team
Value
Market Framework Catalogue Structure
Proposition
Offerings
Capsule [Snapshot]
- A 1 page newsletter (covering industry
reports/ recent trending news)
- To be published on social media handles and
sent to email subscribers once a week
- Primary purpose is to. create a buzz and
increase reach
- Service to be provided free of cost
Power Pack
- A 20-30 page report (covering industry reports
of a particular sector)
- 2 such reports to be offered in a month
- Service to be provided via a freemium model
- Only 1 article to be offered free of cost to
readers in a month. For more articles, a fee
needs to be paid.
Comprehensive Pack
- A 100-200 page detailed report (covering
industry reports, major players, market size,
etc. of a particular sector)
- Reports available to external clients upon
receiving orders or to subscriber organisations
on an as is basis in exchange for a fee
- Reports provided to in-house consulting team
depending upon project requirement
Ramp Up Cost-Benefit
GTM Strategy
Plan Analysis
Emerging Technologies Report
- Reports dedicated to emerging technologies
like AI, ML, BlockChain, etc
- Primary purpose is to assist in-house
consulting team in their ongoing projects
when required
- Reports to be made available to external
clients too on request, in exchange for a fee
Disruptive Innovation Report
- Reports dedicated to disruptive and emerging
business models like Amazon, AirBnB, Baidu,
Alibaba, etc
- Primary purpose is to assist in-house
consulting team in their ongoing projects
when required
- Reports to be made available to external
clients too on request, in exchange for a fee
Customized Competitor Analysis Report
- Specialized offering with in-depth analysis of
competitors with a certain firm at the core
- Primary purpose is to assist in-house
consulting team in their ongoing projects
- Reports to be made available to external
clients too on request, in exchange for a fee
- Offering to be offered strictly on an request
basis
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition

CRO

Data Report
Data Analysis Data Science Software
Collection Head Preparation Marketing
Team Team Team
Team Economist Team Manager
Manager Manager Manager
Manager Manager

Field
Research Analytics Content Editor (1 Marketing
Economists
Team (8 Team (4 Team (2 member) Team (4
(2 members)
members) members)) members) members)

Recommendations IT/Backend
Team (8 members) Team (4
members))

TOTAL TEAM SIZE = 40

 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations
Value
Market Framework
Proposition
Field Research Team
Responsible for collecting
and storing data from 4
zones of the country
(N/S/E/W). Focus on
interviewing the markets at
these regions. (2 members
per zone)
Data Analysis Team
Focus on analysing the
data collected using
different analytics tools
and software. 1 member
per zone will focus on
the allocated zones
(N/S/E/W)
Software Team
Responsible for
website/application
development, Backend
IT maintenance, etc. 1
member per zone will
focus on the allocated
zones (N/S/E/W)
Offerings Team Ramp Up Cost-Benefit
GTM Strategy
Catalogue Structure Plan Analysis
Marketing Team Recommendations Team
Focus on different AI-ML to provide the
forms of Marketing for insights on the particular
making the brand industry/market based on
popular. 1 member per the outputs of the Data
zone will focus on the Analysis team. 2 members
allocated zones per zone will work on the
(N/S/E/W) zone-wise
recommendations.
Report Preparation
Team
  A team of 3 members (2
writers and 1 editor) will
work on preparing the
industry based strategic
research report, depending
on the inputs from all the
teams.
Economists
A team of 2 will work on 2
zones (N/S/E/W) each, to
predict the effects of
economic trends on the
• CRO (Chief Research Officer) – Heads industry or market based
the BU on Macro and Micro
• 7 Managers will manage each team economics perspectives. 
and report to the CRO
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition
Move on to
Offer detailed client specific
reports as an and project
offering for paid specific insight
Post this start
subscribers and generation
offering
approach along with
freemium
educational reports to aid
subscriptions on
institutions and in Startup and
slightly detailed
respective clients MSME
Post spreading analysis (wherein
to offer these consulting
the word, offer only 1 article per
month can be services in
Begin with email
read free of exchange for a
a digital subscriptions
charge, and fee.
marketing with 1 newsletter (1st year onwards)
strategy to per week on beyond that
create buzz some trending money will be
about 1 strategic topic. charged) (6th month onwards)
pager Make this service [ACTION]
reports free.
providing (3rd month onwards)
industry [DESIRE]
insights
(2nd month onwards)
[INTEREST]

(First day onwards)

[ATTENTION]
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition

Cost Streams
Salaries of employees Revenue Streams
Digital Marketing Costs Subscriptions
IT Development Costs Additional revenue from
Research based solutions to
Miscellaneous clients
Time savings

Excel (PFA
with mail Microsoft Excel
also): Worksheet
 STRATEGIC RESEARCH BUSINESS UNIT
Business
Target Operations Offerings Team Ramp Up Cost-Benefit
Value GTM Strategy
Market Framework Catalogue Structure Plan Analysis
Proposition

What?
1. Offerings being provided include a)
Newsletters, b) Industry Reports c)
Reports on emerging trends and
innovations d) Customized competitor
analysis.
2. Value in terms of easy information
available to those who seek it, as well
as for in-house consulting projects.

How?
1. Channels through which offerings
would be promoted include primarily
social media (LinkedIn, Facebook,
etc.) in the beginning with focus on
targeted digital marketing.
2. Offerings to be made available
initially through free email
subscriptions and gradually moving
on to paid services via other digital
means (apps, websites, etc.)
Who?
1. Initial free email subscription
would be targeted at existing
clients, B-School students,
professors ,industry professionals
( S&M, Strategy, Ops, Marketing,
etc.) to create a buzz
2. Freemium services to be targeted
to interested individuals classified
on the basis of open rate of email
subscriptions
3. Paid services to be offered to in
house consulting team, as well as
external clients (depending on
type of industry reports) and
research and educational
institutions
STRATEGIC RESEARCH BUSINESS UNIT
TESTIMONIALS
“Strategic Research helps you make an impact in the market. Helps you
win more accounts. Proper extensive research gives you the edge over
other competitors in the market while providing solutions. Foundation of
process improvement plan to transform the business of clients thus
enabling them to reach higher market capital with increased revenue.”
- EY Consultant with 4 years experience

“It is a very important part of any project or case well before it starts. In
fact a lot of these insights helps in preparing a relevant proposal to win the
project and eventually differentiate from the other competitors. A lot of
consulting firms like the MBB have a smaller separate division of analysts
for the sole purpose of carrying out research which further stresses on the
importance of Market research.”
- New joinee Bain & Co. Consultant

“Strategic research as a domain is highly important in the field of

Consulting/Strategy. If you want to provide the best solutions to your
clients, you need to understand the conditions/situations under which the
client is operating – only then you can provide a feasible solution. Hence
an industry specific research would help the firm to finish the project early
and with relevant inputs.”
- MBA student with prior PwC Consulting
experience
 STRATEGIC RESEARCH BUSINESS UNIT
ASSUMPTIONS
• XYZ Consulting is based out of India. Hence the new Strategic Research Unit will function pan India

• Teams have been devised for 4 zones (North/South/East/West). If need be, then initially we can focus on one zone and then expand
later to the other zones. So initial team size would be less

• Offerings are short term in nature

• There was no Strategic Research BU, a completely new BU will be set up

• Enough office space to set up a new division within existing space

• Plan made keeping in purview the Indian market only for the short term. Offerings to be based on the Indian market only for the
short term

• Existing HR team will handle HR related activities for employees in the new unit

• Existing legal and book-keeping team of XYZ Consulting will provide required assistance for new BU

• XYZ Consulting has 20 management consultants under its portfolio

• Assumption of 100 subscriptions for power pack module from 3 rd month onwards with increase of 5-10% month-on-month
subscriptions

• Assumption of 50 organisations for its comprehensive pack subscription with 5% month on month subscription increase

• Assumption of 10% existing consulting projects starting from 6 th month onward, receiving benefit of new strategic research division.
Percentage gradually rising to 60% by end of month 12.

• Existing consulting projects receiving benefit due to strategic research division saves 20% of time on an average
 STRATEGIC RESEARCH BUSINESS UNIT
APPENDIX

• https://www.kenresearch.com/blog/2018/10/india-pos-scan-and-go-market-outlook-to
-2030-ken-research
/

• https://www.decisionanalyst.com/services/strategy/

• https://yourstory.com/2018/06/market-research-insights-global-expansion

• https://business.mapsofindia.com/india-market/research.html

• https://asia-research.net/the-market-research-industry-in-india/

• https://www.questionpro.com/blog/market-research-stats-and-trends/

• https://www.kenresearch.com/blog/2019/07/market-research-reports/

• https://pdfs.semanticscholar.org/c6a5/5074a87d0379642bed217fbc3ab11c639029.pdf
?_ga=2.130009290.736008354.1591545751-1942660391.1591545751
 STRATEGIC RESEARCH BUSINESS UNIT
APPENDIX
• https://asia-research.net/research-in-asia-in-a-post-covid-19-world/

• https://asia-research.net/demand-side-changes/

• https://asia-research.net/supply-side-changes/

• https://asia-research.net/wp-content/uploads/2020/04/Q1.AsiaResearchMedia.2020.fi
nal_.
pdf

• https://themanifest.com/market-research/agencies

• https://thinkturquoise.com/blog/market-research/10-key-benefits-of-market-research/

• https://www.profitableventure.com/make-money-sell-market-research-reports/

• https://www.typeform.com/surveys/types-of-market-research/

• https://blog.marketresearch.com/types-of-market-research-reports-cost-content-expec
tations#:~:text=Full%2DMarket%20Reports,%
248%2C000%20to%20%2410%2C000%20price%20range
 STRATEGIC RESEARCH BUSINESS UNIT
APPENDIX
• https://www.stratechi.com/cost-benefit-analysis/

• https://www.academics.com/guide/research-consultant-job-description#:~:text=Depen
ding%20on%20the%20establishment%20and,Euros%20and%20around%2068.000%20E
uros
.

• http://salaryconverter.nigelb.me/

• https://www.glassdoor.co.in/Salaries/india-analytics-lead-salary-SRCH_IL.0,5_IN115_KO
6,20.htm?countryRedirect=true#:~:text=The%20national%20average%20salary%20for,L
ead%20salaries%20in%20your%20area
.

• https://www.websitebuilderexpert.com/building-websites/how-much-should-a-website
-cost/#:~:text=On%20average%2C%20though%2C%20it%20costs,cost%20of%20%241%
2C000%20per%20year.
Thank You!