Digital

Marketing
Strategy
Digital Marketing
Strategy For Online
Course Creators
Buyer's
Persona
What is Buyer's Persona?
A buyer persona is a semi-fictional representation of your ideal customer based on market
research and real data about your existing customers.

When creating your buyer persona(s), consider including customer demographics, behavior
patterns, motivations, and goals.
Importance of Buyer's Persona?

A buyer persona helps you shift the focus away from what you do and more towards what you do
to help your customers.

This helps attract people to you because they feel you understand them – their motivations and
their pain-points.
Question's that you have to ask
for Buyer's Persona.
End To End
Marketing
Funnel.
Awareness

Consideration

Conversion

Loyalty

Advocacy
Awareness Answer buyer questions on your
blog, Make Online course video,
Social Media Promotions, Create
Blogs, SEO, Online Ads.

Consideration Case Studies, Videos, Nurture Via

Emails, Social Media, Newsletter.

Conversion

Loyalty
Demo Classes, 7-Days Free Trial
of LMS.

Advocacy
Understanding Buyer's
Journey.
TOFU

SMM

BLOG

ONLINE ADS

YOUTUBE
Landing Page
(ONLINE COURSE
WEBSITE)
TOFU MOFU
REMARKETING

Customer Data
Answer buyer questions on your blog, Make
Course video, Social Media Promotions,
Create Blogs, SEO, Online Ads.

Case Studies, Videos, Nurture via Emails,

Social Media, Newsletter.

SMM

BLOG

ONLINE ADS

YOUTUBE
Landing Page Email List
(ONLINE COURSE
WEBSITE)
Email Nurturing ACTION
YES / NO
TOFU MOFU BOFU
REMARKETING
If Yes
Customer Data
Other Course Kits, Reminder Email, Gift Cross Sale/Up Sale
Answer buyer questions on your blog, Make
Vouchers, Blogs
Course video, Social Media Promotions,
Create Blogs, SEO, Online Ads.

Case Studies, Testimonials, Videos, Nurture

Via Emails, Social Media, Newsletter. SALE
SMM YES / NO
Case Studies, Testimonials, Social
BLOG Media, Newsletter.

ONLINE ADS

YOUTUBE
Landing Page Email List
(ONLINE COURSE
WEBSITE)
Email Nurturing ACTION
YES / NO
Content Required To
Attract Your Customer.
• Advanced Content Marketing
Strategy.
• 3 Stages Funnel
Top Of The Funnel
(Social Media Marketing)
What is Top Of The
Funnel?
Top of the funnel marketing refers to the first stage of the buyer's journey.

It is the part of the process where marketers will spread brand awareness about their products and
services to generate leads that will hopefully, eventually, become customers
Importance of Top Of
The Funnel.
The upper part of the funnel serves to spread awareness, educate prospects, and cultivate brand
buzz for your product or service.

Measuring the inbound channels at the top of the funnel helps you gain an understanding of your
marketing landscape.
Platforms for
Top Of The Funnel
Platforms for
Top Of The Funnel

• Instagram
• LinkedIn
• Youtube
• Facebook
Requirements
Requirements

• Copywriter
Requirements

• Copywriter
• Social Media Strategist
Requirements

• Copywriter
• Social Media Strategist
• Graphic Designer
Requirements

• Copywriter
• Social Media Strategist
• Graphic Designer
• Video Editor
Requirements

• Copywriter
• Social Media Strategist
• Graphic Designer
• Video Editor
• Content Calendar
Plan of Action
Plan of Action

• Social Media Calendar

Plan of Action

• Social Media Calendar

• Creatives & Copies
Plan of Action

• Social Media Calendar

• Creatives & Copies
• Using Hashtags & Tags
Plan of Action

• Social Media Calendar

• Creatives & Copies
• Using Hashtags & Tags
• Content Samples
Plan of Action

• Social Media Calendar

• Creatives & Copies
• Using Hashtags & Tags
• Content Samples
• Engagement With
Community
Plan of Action
• Social Media Calendar
• Creatives & Copies
• Using Hashtags & Tags
• Content Samples
• Engagement With
Community
• Website Link in Bio
Benefits From Banners

Social Media Banner is an effective tool to target the potential audience and provide an easy way
to demonstrate your content.

A person can easily draft and post the content on different social sites and use it as a social media
marketing strategy.
YouTube
Youtube

• Channel Banner
Youtube

• Channel Banner
• YouTube Videos
Youtube

• Channel Banner
• YouTube Videos
• Thumbnail
Youtube

• Channel Banner
• YouTube Videos
• Thumbnail
• About Us Section
Youtube

• Channel Banner
• YouTube Videos
• Thumbnail
• About Us Section
• Calendar
SEO
(Search Engine Optimization)
SEO

• Buy Domain & Hosting

SEO

• Buy Domain & Hosting

• Website Optimization
SEO
• Buy Domain & Hosting
• Website Optimization
• SEO for Online Course
Creator
Online Course
Website
Examples of
Online Course
Website
Features of
Online Course Website

• SEO Friendly website

Features of
Online Course Website

• SEO Friendly website

• Contact Us
Features of
Online Course Website

• SEO Friendly website

• Contact Us
• Social Link
Features of
Online Course Website

• SEO Friendly website

• Contact Us
• Social Link
• Chat Bot
Features of
Online Course Website
• SEO Friendly website
• Contact Us
• Social Link
• Chat Bot
• Testimonials
Online Ads
What is Online Ads?

Online Advertising is the art of using the internet as a medium to deliver marketing messages to
an identified and intended audience.

It is helpful for attracting website traffic and brand exposure, but first and foremost, online
advertising is designed to persuade the targeted customer to engage in a specific action - like,
making a purchase.
Importance of Online
Ads
Online advertising is crucial for the success of an online business. Research shows that people are
increasingly using the Internet to seek information about products and their prices before making
final decisions.

This means you can’t really afford to ignore online advertising as most of your customers are
researching online.
Types of Online Ads

• Facebook Ads
Types of Online Ads

• Facebook Ads
• Google Search Ads
Types of Online Ads

• Facebook Ads
• Google Search Ads
• Google Display Ads
Types of Online Ads

• Facebook Ads
• Google Search Ads
• Google Display Ads
• Google Video Ads
Middle Of The Funnel.
What is Middle of the
Funnel?
Middle-of-the-funnel content refers to assets that reach leads who are already in your database,
engaging with your brand.

Marketers publish and distribute content at this stage to align a buyer's needs to relevant products
or features, gauge a prospect's readiness to buy, and move the right people closer to purchase.
Importance of Middle of the
Funnel?
In all stages of the funnel, how you say something is just as important as what you say.

You’ll want to diversify your content formats in order to vary your message and outreach, as well
as keep your middle funnel leads interested and engaged.
Types of Middle of the
Funnel

• Retargeting
Types of Middle of the
Funnel

• Retargeting
• Email Automation
Thank You
For Watching