Comparative Study

Unacademy/White Jr/Byju’s/Vedantu
 Company Profile
Unacademy Byju’s Vedantu WhiteHat Jr
Ed – Tech company Ed – Tech company Ed – Tech company Ed – tech company
primarily offers primarily know for focusing on which emphasizes
preparation and offering live training Indian on teaching coding
material and learning sessions students from KG math and music
classes for for LKG to Class 12 to 12th and helping through live
professional and students them prepare for interactive
educational worldwide competitive exams sessions to young
entrance exams. students from KG
to high school.
(Now a part of
Byju’s)
USP
Unacademy Byju’s Vedantu WhiteHat Jr
Parallel Parallel Quality of Live one to one
Education Education teachers, revisit and one to many
system system the class facility with
Live interactive (Live+1to1) Live sessions collaborative
sessions Using real life white board
examples Pioneer to
introduce Music
and coding in e
learning
platforms
 Market Size
Unacademy Byju’s Vedantu WhiteHat Jr
Professional and School going School going School students
educational students and students and and children with
entrance prep - aspiring aspiring inclination
India competitive competitive towards music -
exams takers - exams takers - Worldwide
Worldwide India
 Market Share
Unacademy Byju’s Vedantu WhiteHat Jr
15% 33% 7% 33%
 Revenue Comparision
Unacademy Byju’s Vedantu WhiteHat Jr
11.6 cr Rs. 2434 cr 12.4 cr 10 cr
64.8 cr Rs. 2380 cr 35.8 cr 16 cr
398 cr Rs. 2800 cr  Acquired
   
 Offering with costs
Unacademy Byju’s Vedantu WhiteHat Jr
Professional School courses K- K-12 courses with Advanced courses
training courses 12 with advanced slightly cheaper like coding music
and entrance pedagogy slightly prices limited to along with math
exam training. on a higher side Indian market acquired by Byju’s
With competent but justified as very recently
prices as less the deliverables which gave it a
are good which   worldwide reach.
players in the
market. have made the Pioneer in e-
company grow learning to
worldwide introduce music
and coding for
young students
 Online presence
Unacademy Byju’s Vedantu WhiteHat Jr
Social Media Youtube, Social Social Media but Youtube, Social
Media and OTT not anywhere Media and OTT
branding recently branding
 Perception
Unacademy Byju’s Vedantu WhiteHat Jr
Need to expand Will acquire even Need to work on Acquired by Byju’s
their line and more firms and their model and and would now
heads to survive would emerge as approach else be growing
and grow else best player in ed- wont survive or worldwide with
wont be able tech. would be taken better pace.
keep alive in such over very soon
a cut throat which might be a
market better deal.
References-
Owler.com
Businessinsider.in
Timesofindia.com
Business-standard.com
Economictimes.com
Livemint.com
Byjus.com
Vedantu.com
Unacademy.com
Whitehatjr.com