Patanjali Case study

Q.1 What are the important differences among the major players in the Indian FMCG
sector?
Patanjali Case study
 Q2 Based on your thorough understanding of the given case,
draw a competitive positioning map
Patanjali Case study
 Q.3 How Patanjali differentiates itself among competitors?
Patanjali Case study
 Q 4. Belonging from the competitor’s group (HUL, Colgate, Dabur
and SSA), is Patangali a threat to your company? In which business
segments there is a threat present?
 Also highlights key strengths of each competitor and
recommendations that you would like to provide to the company.

 The rest of the class will present counter strategies in favor of

Patangali
Patanjali Case study
 Q.5 Could a completely new player enter the market and succeed? If
so, what activities would lead to its success?
Patanjali Case study
 Q. 6 Would a Patangali like strategy be successful in our country and
for which type of brands?
Patanjali Case study
Q 7. Keeping in view the case study, highlight the role of distribution
channels/network in expanding business reach?