CORE CURRICULUM

Forces Governing Competition in an Industry

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Average Return on Invested Capital in
U.S. Industries, 1992–2006
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Profitability of
Selected
U.S. Industries
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Factors Affecting the Threat of New Entrants
into an Industry
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Factors Affecting the Bargaining
Power of Suppliers
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Factors Affecting the Bargaining
Power of Buyers
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Factors Affecting the Threat of Substitutes
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Factors Affecting Rivalry among Competitors
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Factors Affecting Complements
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Possible Responses to Threats to Profitability
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Six-Step Process for
Analyzing an Industry
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Some Possible Sources of Industry Information