CORE CURRICULUM

A Dynamic Process Model for Managing

Marketplace Competition
CORE CURRICULUM
Marketing
Resources and
Capabilities
CORE CURRICULUM
Google’s Competitive Landscape
CORE CURRICULUM
Examples of Marketplace Positions
CORE CURRICULUM
SUV Competitive-Strength Assessment
CORE CURRICULUM
Forces Governing Competition in an Industry
CORE CURRICULUM
Examples of Companies That
Changed the Game
CORE CURRICULUM
The Comparative Ad War
Between Audi and BMW
CORE CURRICULUM
Underdog Advertising Appeals: Avis
CORE CURRICULUM
Pepsi and Coke in a
Prisoner’s Dilemma Game