POSTGRADUATE PROGRAM IN MANAGEMENT – FLEX (PGPM FLEX)

“BOOT CAMP FOR MS EXCEL”

TAUGHT BY
PROFESSOR M R PAVITHRA

ASSIGNMENT III
“Descriptive Statistics Case Problem PDF and CardioGoodFitness.xls ”

SUBMITTED BY

Registration No Name
FX23001 Adi Arunachalam A
Cardio fitness
Customer Profile
 Types of Variables in the Dataset

Categorical Variables Numerical Variables

 Product  Age
 Gender  Income
 Education  Miles
 Marital status
 Fitness
 Usage
Characteristics for the Target Market of TM195

 Based on the information given, this model attracts customers mostly from the age group
of 20 to 29.
 We can see Female Buyers are more than the male buyers.

Count of Gender
30

25

20

15

10

0
Female Male Female Male Female Male Female Male
<20 20-29 30-39 40-50
Characteristics for the Target Market of TM195

 women who are married wish to purchase this model more than single women and married
or single men..

Total
25

20

15
Total
10

0
Partnered Single Partnered Single Partnered Single Partnered Single Partnered Single Partnered Single Partnered
Female Male Female Male Female Male Female Male
<20 20-29 30-39 40-50
Characteristics for the Target Market of TM195

 the customers who have purchased this model have rated that they will use the product at
least 2 times a week and on an average of 3 times

Total
40

35

30

25
Total
20

15

10

0
2 3 4 5
Characteristics for the Target Market of TM195

 Based on the chart, we can identify that the customers who have bought this model rate
themselves with fitness Level 3.

Total
60

50

40
Total
30

20

10

0
1 2 3 4 5
Characteristics for the Target Market of TM195

 Similarly, the income range falls between 50K to 60K which falls under the budget
category

Total
30
26
25
25
22

20
Total
15

10
6
5
1
0
<30000 30000-39999 40000-49999 50000-59999 60000-69999
Characteristics for the Target Market of TM195

 70-99 is the max number of miles the customer expects to walk/run each week

Miles
40

35

30

25
Total
20

15

10

0
<40 40-69 70-99 100-129 130-159 160-189
Characteristics for the Target Market of TM195

 16 years person is the maximum using this product

Total
45

40 39

35
30
30

25 Total

20

15

10

5 3 4
2 2
0
12 13 14 15 16 18
A typical Customer of TM195

 This Product is specifically focusing on young adults

 They fall under the income range of 30K to 60K which can otherwise be interpreted as
middle class
 Their education levels falls between 12 to 18 which is otherwise a customer who atleast a
school passout and upto a graduation degree.

Hence, they choose a nominal treadmill which will help in their fitness journey. This will
be budget friendly, easy to use and of low maintenance
Characteristics for the Target Market of TM498

 Based on the information given, this model attracts customers mostly from the age group
of 20 to 29

Total
18 17
16 15
14
12
12
10
10 Total
8

4 3
2
2 1
0
Male Female Male Female Male Female Male
<20 20-29 30-39 40-49
Characteristics for the Target Market of TM498

 20-29 Men who are married wish to purchase this model more than single men and married
or single Women..

Total
12

10
10

8 8
8
7 7 7

6 Total
5

4
3
2
2
1 1 1

0
Single Partnered Single Partnered Single Partnered Single Partnered Single Partnered Single Partnered
Male Female Male Female Male Female Male
<20 20-29 30-39 40-49
Characteristics for the Target Market of TM498

 the customers who have purchased this model have rated that they will use the product at
least 2 times a week and on an average of 3 times

Total
35
31
30

25

20 Total

15 14
12
10

5 3

0
2 3 4 5
Characteristics for the Target Market of TM498

 Based on the chart, we can identify that the customers who have bought this model rate
themselves with fitness Level 3.

Total
45
39
40
35
30
25 Total

20
15 12
10 8

5
1
0
1 2 3 4
Characteristics for the Target Market of TM498

 Similarly, the income range falls between 41K to 51K which falls under the budget
category

Total
30 28

25

20
16 Total
15
11
10
5
5

0
31836-41835 41836-51835 51836-61835 61836-71835
Characteristics for the Target Market of TM498

 91-100 is the max number of miles the customer expects to walk/run each week

Total
14

12
12
11

10

8
8 Total
7
6
6
5
4
4
3
2
2
1 1

0
21-30 41-50 51-60 61-70 71-80 81-90 91-100 101-110 121-130 161-170 211-220
Characteristics for the Target Market of TM498

 16 years person is the maximum using this product

 The product is average used by 12-18 Years.

Total
35
31
30

25 23

20 Total

15

10

5
2 2
1 1
0
12 13 14 15 16 18
A typical Customer of TM195

 20-29 Men who are married wish to purchase this model more than single men and married
or single Women
 They fall under the income range of 41K to 60K which can otherwise be interpreted as
middle class
 Their education levels falls between 14 to 16, otherwise a customer who atleast a
graduation degree
 They are fitness oriented and usage levels are on the mid scale. And these are the category
of customers who are willing to maintain fitness

Hence, they choose a mid range treadmill which will help in achieving their fitness with
little technological aspects.
Characteristics for the Target Market of TM798

 Based on the information given, this model attracts customers mostly from the age group
of below 30

Total
25
22

20

15
Total

10
6
5 5
5
2

0
Female Male Female Male Male
<30 30-39 40-49
 Characteristics for the Target Market of TM798

 Below 30 Men who are married wish to purchase this model more than single men and
married or single Women..

Total
14
12
12
10
10

8
Total
6 5
4 3 3
2 2 2
2 1
0
Partnered Single Partnered Single Partnered Partnered Single Partnered Single
Female Male Female Male Male
<30 30-39 40-49
Characteristics for the Target Market of TM798

 the customers who have purchased this model have rated that they will use the product at
least 2 times a week and on an average of 4 times

Total
20
18
18
16
14
12
12
Total
10
8 7
6
4
2
2 1
0
3 4 5 6 7
Characteristics for the Target Market of TM798

 Based on the chart, we can identify that the customers who have bought this model rate
themselves with fitness Level 5.

Total
35

30 29

25

20 Total

15

10
7

5 4

0
3 4 5
Characteristics for the Target Market of TM798

 Similarly, the income range falls between 41K to 51K which falls under the budget
category

Total
12
11
10
10

8
Total
6
5 5 5
4
4

0
48556-58555 58556-68555 68556-78555 78556-88555 88556-98555 98556-108555
Characteristics for the Target Market of TM798

 100-109 is the max number of miles the customer expects to walk/run each week

Total
9
8
8

7
6 6
6
5
5 Total
4
4
3
3

2
1 1 1 1 1 1 1 1
1

0
80-89 100-109 120-129 140-149 150-159 160-169 170-179 180-189 200-209 240-249 260-269 280-289 300-309 350-360
Characteristics for the Target Market of TM798

 18 years person is the maximum using this product

 The product is average used by 14-21 Years.

Total
20 19
18

16 15
14

12
Total
10

4 3
2
2 1
0
14 16 18 20 21
A typical Customer of TM798

 Below Men who are married wish to purchase this model more than single men and
married or single Women
 They fall under the income range of 41K to 51K which can otherwise be interpreted as
middle class
 Their education levels falls between 14 to 21, otherwise a customer who atleast a
graduation degree
 They are fitness oriented and usage levels are on the High scale. And these are the category
of customers who are willing to maintain fitness at the professional level

Hence, they choose a professional range treadmill which will help in achieving their
fitness with little technological aspects.
 A Quick Inference on Product-wise sales
 The total number of treadmills sold are 180.
 With the given chart, we can have a quick comparison of the sales that has been made
according to each product
 We can see that TM195 has been the most popular model.
 TM498 model has been substantially popular but needs a push in salse
 We need to concentrate on the sales of TM798 as that is comparatively less than both.

40

80
TM195 TM498

TM798

60
 Descriptive Statistics of TM195

  Age Education Usage Fitness Income Miles

             
Mean 28.55 15.0375 3.0875 2.9625 46418.025 82.7875
Standard Error 0.807382864 0.1359958 0.0875 0.074297874 1014.703408 3.228222742
Median 26 16 3 3 46617 85
Mode 23 16 3 3 46617 85

Standard Deviation 7.221451868 1.216383413 0.782623792 0.664540386 9075.78319 28.87410199

Sample Variance 52.14936709 1.479588608 0.6125 0.441613924 82369840.51 833.7137658

Kurtosis 0.406649582 -0.346009013 -0.620538788 1.90682675 -0.621311923 1.819377101
Skewness 0.978827852 -0.203094375 0.169129694 0.306533987 0.17662141 1.008913354
Range 32 6 3 4 38658 150
Minimum 18 12 2 1 29562 38
Maximum 50 18 5 5 68220 188
Sum 2284 1203 247 237 3713442 6623
Count 80 80 80 80 80 80
 Descriptive Statistics of TM498

  Age Education Usage Fitness Income Miles

Mean 28.9 15.11666667 3.066666667 2.9 48973.65 87.93333333
Standard Error 0.857897838 0.157830752 0.103243081 0.081302949 1117.225226 4.294252279
Median 26 16 3 3 49459.5 85
Mode 25 16 3 3 45480 95

Standard Deviation 6.645248079 1.222551745 0.799717464 0.629769934 8653.989388 33.26313512

Sample Variance 44.15932203 1.494632768 0.639548023 0.396610169 74891532.33 1106.436158

Kurtosis -0.020375033 -0.409047975 0.01316599 0.73262687 -0.325014815 2.827568169
Skewness 0.713156453 -0.114757348 0.494874421 -0.345374747 -0.010549772 1.090065322
Range 29 6 3 3 35247 191
Minimum 19 12 2 1 31836 21
Maximum 48 18 5 4 67083 212
Sum 1734 907 184 174 2938419 5276
Count 60 60 60 60 60 60
 Descriptive Statistics of TM798
  Age Education Usage Fitness Income Miles

Mean 29.1 17.325 4.775 4.625 75441.575 166.9

Standard Error 1.102328538 0.259159143 0.149732668 0.105535873 2926.029702 9.497354557
Median 27 18 5 5 76568.5 160
Mode 25 18 4 5 90886 100

Standard Deviation 6.971737818 1.639066338 0.946992541 0.667467468 18505.83672 60.0665443

Sample Variance 48.60512821 2.686538462 0.896794872 0.445512821 342465992.7 3607.989744

Kurtosis 1.324843126 0.45527877 -0.224517129 1.204869472 -1.452055954 1.821322792
Skewness 1.448467118 0.401303388 0.66943406 -1.574216583 -0.079646391 1.1340326
Range 26 7 4 2 56025 280
Minimum 22 14 3 3 48556 80
Maximum 48 21 7 5 104581 360
Sum 1164 693 191 185 3017663 6676
Count 40 40 40 40 40 40
Income Distribution

TM195 :
 The mean and median are
almost the same.
 50% of the buyers fall under the
income range of 38K to 53K
having 29K as the least and 68K
at the maximum level.
 The skewness is symmetrical as
it is zero.
 Since the kurtosis is negative, it
is platykurtic
 
Total count of amount buyer is
80.
 The Sum of amount is
37,13,442
 Average income-46418.025
Income Distribution
TM498 :
 Like TM195, the mean and
median is very close here as well.
 50% of the buyers fall between
the range of 43K to 53K and the
minimum and maximum levels
are 31K and 67K
 The skewness and kurtosis is zero
here which in turn can be implied
as normal distribution
 The suma of amount is 2938419
 Average income- 48973.65
TM798 :
 With the inference of the box plot,
median of TM175 and 498 is the
minimum value for TM798
 50% of the buyers fall between the
range of 57K to 93K and the
minimum and maximum levels are
48K and 1.04L
 The skewness is symmetrical as it
is zero.
Since the kurtosis is negative, it is
platykurtic
 The dispersion of occurrences are
quite high on both sides of the
median
 Recommendations based on Income

 The income of buyers of TM798 is relatively higher than the other two.
 We can provide a discount campaign or referral programme to attract more customers
towards TM798
 Need to explain more about the product to customer.
Let us have a look at the Age distribution
 Let us have a look at the Age distribution

TM195 : TM498 : TM798 :

 The mean and median are  Like TM195, the mean and  With the inference of the box
slightly deviating from one median have a deviation here as plot for age factor, the mean and
another well. Median are very close, unlike the
 other two cases
More than 60% of the buyers fall  Kurtosis is negative, making
under the age between 26 and 33 the curve platykurtic  The dispersion of occurrences are
  comparatively lesser .
The skewness is asymmetrical The skewness is asymmetrical
and it is positively skewed and it is positively skewed  Skewness and Kurtosis is
 positive
Since the kurtosis is Positive
 There are many outliers in this
 a single outlier at the Q3 quartile  There is no outliers
plot
- 50
 We have multiple outliers at the
Q3 quartile – 42, 45, 47, 48
Let us have a look at the Education distribution
 Let us have a look at the Education distribution

TM195 : TM498 : TM798 :

 The mean and median are almost
the same.
 well.
Skewness is slightly negative.
 Kurtosis is slightly negative, hence
it is slightly platykurtic.
 More than 60% of the buyers fall
under the Education between 14
and 16
 Like TM195, the mean and
median are very close here as
 Just like TM195, here also the
buyers on an average has an
education of 14-16 years.
 The skewness is negatively
skewed
 The mean and median are closely
mapped.
 Just like TM195, here also the
buyers on an average has an
education of 16-18 years.
 Slightly higher dispersion than
other two cases
 Kurtosis is slightly positive, hence
it is leptokurtic.