Store Design

• Retail Merchandise
•Shopping today is a sensory experience
•Creating a shopping experience
• Advertising and the service offered by store
• store design and the elements of design is
very important
 Store design
• The store design and layout tells what the
store is all about
• Store is a strong tool for communicating
and creating the image
• Elements of the store: store image, store
atmosphere, store themes.
 Store design objectives
1. Implement the retailer’s strategy
2. Influence customer buying behavior – for
easy location of product, keep them for a
long time, visibility of merchandise etc.
3. Flexibility
4. Cost
5. Legal considerations
 Factors of design decisions
Exterior design
• Shop front - the straight front, the angled
front, the arcade front.
• Windows
• Entrances
• signs
 Exterior store design

Ext.display
entrance space parking

Building location
architecture

Health & Store design access

safety

‘theme’

Target Merchandise mix

customers
 Interior design
• Space planning – location of various
departments, location of products,
seasonal products, special needs,
adjacent departments, relationship of
space to profitability.
• Cross – mix merchandising
• Atmosphere
• Aesthetics – fixtures, lightings, flooring and
ceilings, graphics and signages….
 Store Layout – Key considerations
• Enhance sales
• Maximize returns per sq.f or per sq.m
• Match the merchandise and format
• Allow flexibility in store design
• Provide assistance for disabled and safety
of customers. Ex. Haiko supermarket in
Mumbai.
Steps for designing store layout
• Determining availability of space
• Determining space needs for the selling and non
– selling area
• Fitting space needs to available space to
achieve a good traffic flow
• Types of traffic flow
• Types of displays
• Types of merchandise presentation techniques
• Special provision for self service
 Types of Layouts
• The Grid Layout: used in supermarkets and
discount stores. One area of display is along the
walls of the store, the other merchandise is
displayed in a parallel manner.
• Racetrack layout: the display is in the form of a
racetrack or a loop with a major aisle running
through the store. The aisle provides access to
various shop in shops or departments within the
store. This layout is found in the department store.
• Freeform layout: arranged in asymmetrical
manner. It allows for free movement and is often
used in department stores to encourage people to
browse and shop.
 Methods of display
While displaying their products, retailers
may adopt various methods. They
are…..
1) Color dominance
2) Co-coordinated presentation
3) Presentation by price
4) Mannequins, floor fixtures, platforms,
End caps etc. (end caps which are
displayed at the end of floor fixture where
space is available)