QUESTION

In terms of tourism, what to make sure old age population come to your
place?
INTRODUCTION
Senior tourist marketing has been expanding continually. They have a
high level of purchase power but it is difficult to access them because
they are a group of tourists that are very careful in product purchasing.

Old tourists have a certain level of needs for learning and experiencing
new things. It is essential that they need more close care taking than
other tourist groups.

Tourism services for this group need high responsibility in the

management of tourism services. In fact, senior tourists are slower than
other groups but tourist guides must consider on the speed of tour
programs.
DEFINITION OF SENIOR TOURIST
 Can be name as golden age or empty nest tourist.
 Retired person over the age of 60 years old and have
money and time to travel.
PURPOSE OF TRAVEL
-Time and Money
- Experience new place or desired
place.
- Relaxing
- Establish relationship
TOURIST MOTIVATION
Pearce’s leisure ladder
 Relaxation & bodily needs – emphasized basic
services
 Stimulation – emphasized the fun and the
experience
 Relationship – emphasized tenderness and affection
 Self-esteem & development – concerned with
developing skills, knowledge & abilities
 Fulfillment – concerned with feeling peaceful &
happy
Normally old age tourist are passive. Passive
tourist are also known as psychocentric tourist.

Characteristic of Psychocentric
 Prefer familiar travel destinations
 Prefer relaxing
 Prefer low activity levels
 Prefer driving to destinations
 Prefer heavy tourist accommodations
 Prefer familiar atmospheres
 Prefer purchasing complete tour package
TYPES OF DESTINATION
 SUN
e.g: beaches (sun bathing, relaxing, sunset)

 SHOPPING
e.g: shopping mall

 SPORT
e.g: golf
 CULTURAL

e.g: museum, cultural village

 FAMILY

e.g: visiting relatives, nostalgia places

 RELIGION

e.g: Mecca, Nil river (to perform haj, ritual)

 HEALTH

e.g: medical purposes

HOW TO ATTRACT SENIOR
TOURISTS COME TO VISIT?

a) Retail Discounts for Senior Citizens

•-Many retail establishments offer senior citizen discounts.
•-Kohl's, for example, offers in-store discounts to seniors on
• certain days during the month of December
 b)Restaurant Discounts for Seniors
 So many restaurants offer seniors discounts, free
appetizers or desserts, or early bird specials.

 Major restaurant chains that offer reduced pricing for

seniors include Golden Corral, Ryan's and many others.
c)Travel Discounts for Senior Citizens

 Seniorswho are consistent about inquiring about

special discount programs can save significant
amount of money when traveling.

 Forexample : National Park Service Senior

Pass: Seniors can enjoy greatly reduced
admission to America's National Parks with
a senior pass, Hotel Discounts for Senior
Citizens (Best Western Hotel, Intercontinental
Hotels Group)
 d)Entertainment Discounts for Seniors

 Tourist Attraction Discounts for Seniors (theme parks,

museum)

 Live Entertainment Discounts (music performances,

comedy shows, and other forms of live entertainment)

 Movie Discounts 
RECOMMENDATION FOR TRAVEL/TRIP
ORGANIZER TO IMPROVE ON ATTRACTING
SENIOR TOURISTS
 Website
Specific programs to address the need and wants of senior tourists. They can
chose the tour program, transportation, activities by themselves.

 Group of People in Tour

Operate tour program which group people of same age especially in large tours.

 Activity
The tours activity should be more organized especially for short-term travel.

 Service
Good service, especially in safety first. Health and comfortable accommodation
requirements, food hygiene requirements. Tour Organizers could survey each
destination before operating tour program in an area. For a destination, there
could provided travel assistant or tour organizers who can cooperate with local
travel police if any mishap occurs. Locations could have information assistance
centers in case got any seniors get lost.

.
 Tentative of Program
Should not set busy tour programs travel to three
to four destinations may make senior tourists feel
tired.

 Price
The price should be moderate, and to give
appropriate discounts.
CONCLUSION
 Senior tourist is one of the main purchase power in
this global market.
 Helps to increase economy, add new facilities, create
a lot new job and so on.
 The needs, wants, and demands of senior tourists
should be identify.
 Suitable destination is the key crucial to attract senior
tourist.
 Discount on lodge, products, services and so on are
the sub factors to attract senior tourists.
 Put more efforts on improvement of tourist destination.