Professional Documents
Culture Documents
Proposal Writing
Proposal Writing
Proposal Writing
Format
● Introduction
● Rephrase the Problem
● Propose a Solution
● Why You?
● Ending Greetings
Hooks
The first 2 sentences in the UpWork proposal are the real meat to get the
client's attention.
Here are 7 Hooks that can be performed really Good for you.
1st Hook
Show Excitement: Marina, Hi! While viewing your job details, it really
jumped out at me. I have extensive experience in "Your Skill", and I can
start working on your job immediately.
2nd Hook
Offer Discount: Justin, Hello! I just read your job posting clearly. I have a
couple of questions, but first I'd like to make you an offer. I'm pretty new to
UpWork and looking to land a few clients. You can check out my portfolio
"Link" and if you feel that I could help you, I'll do the job for a 10%
discount.
3rd Hooks
Be Friendly: Ishmel, Hi! I see that you need some help with "Anything he/she
wants". I can help make your life easier by taking some of the load off of you.
4th Hook
Free Sample: Spencer, Hi! I see you are looking for a"
Copywriter/developer/editor", you don't need to scroll further. We can start
out with a FREE sample! I'm here to help you with your project so that you can
make more sales than ever before.
7th Hook
Ask Questions: Anna, Hi! I just read your job description, and sparked a couple
of questions in my mind: "1. Ask a question... 2. Ask questions."
Project#1
In your proposal, please share a brief summary of your experience and tell us
about a recent full stack web development project you worked on.