Synopsis

- GARGEE NATH
 Title
A study on Analyzing the strategies used
in marketing baby and maternity
products.
 Abtract
In today's competitive marketing environment, Products are pretty expensive when it comes to infants, and firms
are constantly striving to provide the most cutting-edge items. Parents are always concerned with purchasing the
greatest things available and ensuring that their children are safe and secure. However, how can parents choose
which kids to raise?  Which items really the greatest, and which merely pretend to be the finest? Businesses
fight to meet customers' needs, and when dealing with a market for infant items, companies would have to be
extremely cautious. Having a baby goods business need extra care in various ways. In the infant products
industry, not only are there numerous sorts of clients, but their requirements also differ. Everybody has a family,
and every family and child has different needs. However, a baby goods company competes with companies that
have a different capacity to adapt to consumer demands and cover other client groups than it does. It is critical
for the business unit to clearly identify the market it aims to serve in order to get a strategic advantage over the
competition with a sustainable marketing plan.  Businesses must segment the market by selecting one or more
subgroups of clients and focusing your efforts on satisfying their requirements. The ability to generate
competitive leverage depends on fine-tuning the client group to serve.
KEYWORDS – infant products, Brands, purchase behavior, brand loyalty.
 Research Objectives
• To determine how companies maintaining the quality of care in the context of
maternal and newborn health.
• To study the landscape of innovations of maternal and newborn health
approaches both online and offline.
• To study how companies segmenting their market and satisfying the needs of
potential customers.
 Research Design
A rational and systematic approach for guiding a research project is known as research design. It
is the framework that directs the investigator through the data collection, analysis, and
interpretation process. This study uses a descriptive and quantitative research approach.

DATA COLLECTION METHODS

Primary data - Primary data was collected with an aid of a Questionnaire distributed through online
channels.
Secondary data - Secondary data was collected from the internet, articles from scholarly journals and
books to have in depth understand of the topic and help constitute and validate the survey questions.
 Limitations
o The study's outcomes may not be applicable to other parts of the industry.
o The quantitative research approach is not well suited to the creation of more in-depth
explanations for particular traits. The data is only gathered from online sources that is on google
forms and through emails, which is a huge limitation.
o Another drawback is that responders may not always answer questions in a way that is
consistent with reality.