DEVELOPI

MBA 206
NG
MARKETING MANAGEMENT

MARKETIN
CHAPTER 2

G
STRATEGI
ES AND
PLAN
Prepared by: Mishelle B. Fernandez
 Holistic
Marketing

•Meaning
•Concepts
•Importance

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What is Holistic Marketing?
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Holistic Marketing
is a 
business marketing philosophy
 which considers business and
all its parts as one single entity
and gives a shared purpose to
every activity and person
related to that business.
Holistic Marketing Features:
 Common Goal

 Aligned Activities
 Integrated
activities 6
 COMPONENTS OF
HOLISTIC MARKETING
 RELATIONSHIP
MARKETING
aspect of holistic marketing philosophy focuses
on a long-term customer relationship and
engagement rather than short-term goals like
customer acquisition and individual sales
 INTEGRATED
MARKETING
is an approach to create a unified and seamless
experience for the consumer to interact with the
brand by designing and directing all communication
in such a way so that all work together as a unified
force and centers around a strong and focused brand
image
 INTERNAL
MARKETING
treats employees and staffs as internal customers
who must be convinced of a company’s vision and
worth just as aggressively as external customers. It
also involves crafting processes which make them
understand their role in the marketing process
SOCIETAL MARKETING
aspect of the holistic marketing concept involves a
broader concern of the society at large.
It requires the business to follow certain business
ethics and focuses on partnerships with philanthropic
and community organizations.
 Importance of
Holistic Marketing
The customers’ mindset is
changing. They believe in
buying a brand and not the
product alone. Holistic
marketing empowers the
company to build a brand
 among all its stakeholders.
 Consistency is important to
stay in the market for long.
Since holistic marketing
Consistency concept involves marketing the
brand to all the stakeholders
and through unified
communication strategies,
consistency is maintained.
 When every aspect of the
business is taken care of, it
becomes easier to reduce (and
Efficiency even eliminate) repetition,
become more efficient, and save
company’s time and money. The
efficiency can also be seen in
tapping opportunities and spotting
potential threats.
 Holistic marketing
Effectivene philosophy, by focusing on
the big picture, creates a
ss synergy that effectively
reinforces the brand message,
brand image, and positions the
brand uniquely in the minds
of the customers.
Click icon to add picture

SWOT
ANALYSIS
Click icon to add picture What is SWOT
Analysis?

• Meaning
• Template
• Examples
• How-to Guide

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 What is
SWOT
Analysis?

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 S W O T
Strengths Weaknesses Opportunities Threats
 SWOT Analysis is the study undertaken by
an organization to identify its internal
strengths and weaknesses, as well as its
external opportunities and threats.
 It is an incredibly simple yet powerful tool to
build techniques, whether you are
building a startup or guiding an existing
company.
 Elements of SWOT Analysis?
Internal attributes of a company which can bring
Strengths successful outcomes.
Internal attributes which pose obstacles in the path
Weaknesses of attaining successful outcomes.
External factors and trends that the company can
Opportunities exploit and can take advantage of.
External factors that pose challenges and can
Threats jeopardize the company’s success.
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How to Do SWOT Analysis?
  you must have a clear
objective in your mind from
Decide on the start.
the  The objective is based on your
Objective analysis of the internal
functioning of your company
and the external market.
  Strengths are the internal factors that
are favourable to a company’s growth.
They are the actions or tasks that can
Define the be performed by a company in a way
that is better than its competitors.
strengths  These strengths can include but are not
limited to strength related to
employees, financial resources,
business location, cost advantages etc.
  Weaknesses are the internal factors that pose
obstacles in the growth of a business.
 They could include lack of new ideas,
absence of new products, lack of intellectual
Define the property, or decline in market reach etc.
weaknesses  To know the weaknesses, you may look back
at the past failures of your business and
identify the flaws that you had committed
then.

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  Opportunities may thus include new
technology in the market, training
programs to enhance the performance of
Find the the employees, diverse marketplace etc.
Potential  You should also listen to your potential
clients and follow past leads. Having an
Opportunities insight into the ongoing trends can help
you to build effective strategies to exploit
the opportunities in a better way.

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  Threats or risks are external factors that
pose challenges in the path of a
company’s growth. They are out of
Define the control and a company cannot completely
eliminate them. Yet, it can protect itself
Threats through backup plans and security
measures.

 They could include rising unemployment,

increasing competition, uncertainty of the
market etc.
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  After prioritizing the issues to be
resolved, the next big question you need
to ask is, in what way the strengths can be
Develop a used to take advantage of the
opportunities and overcome threats and
Strategy weaknesses.

 Depending on the SWOT analysis,

business strategies could be built, taking
into consideration the scope and position
of the business in the market.
 IMPORTANCE OF
SWOT ANALYSIS
 Helps In Using Resources Efficiently
 Improving Business Operations
 Discovering New Opportunities
 Dealing With The Risks
 Building A Competitive Strategy
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 SWOT
ANALYSIS
EXAMPLES
 Key Takeaways
 SWOT analysis is the key to a business’s growth. Until you don’t know what factors can
affect your business, you can’t plan strategies for its development.
 It helps you assess your business internally as well as externally and also critically
examine its current position in the market.
 In addition, you also get to do a good amount of research on your potential customers
as well as competitors.
 SWOT Analysis helps you find your weaknesses and eradicate them by focusing on
your strengths that can be advantageous in the near future.
 In a nutshell, conducting a SWOT Analysis in any kind of business is important in
order to open new prospects while taking into consideration the flaws of the past and
challenges that are to be faced in the present and the future.
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