Lay Offs During

COVID Pandemic
Here is where our presentation begins
 Topics for discussion
1. Define a research problem that you would like to work on.

2. Specify industry that you would cater to.

3. What are objectives of your research ?

4. Who is facing this problem and what you aspire to do as part of

research?

5. Whom you will reach out for data collection ?

Research Problem
• Layoffs of delivery agents.

• Low salaries to delivery

executive.

• Unhealthy working environment.

• Not valued or appreciated for

the work.
 Facilitates orders and
provides customer service

Food
aggregators .
 Objectives

Understanding the Tackling this situation

reasons behind and making sure to
layoffs. To understand the bring in a change.
issues faced by the
delivery executives.
 Problem faced and Solution

The delivery executive who are in desperate need of a job and are the
sole earners of the family.

The slightly unfortunate ones who could not get educated but want to
work for the sake of their family.

We aspire to make these companies understand the problems faced by

the delivery executives and work towards the betterment of them
 Data Collection
Surveys

Questionnaire
Primary
Customer Feedback

Articles
Secondary
News
 Article 1
“Food Delivery Services and Customer Preference: A Comparative Analysis”

APA
Chandrasekhar, N., Gupta, S., & Nanda, N. (2019). Food delivery services and customer preference: a
comparative analysis. Journal of Foodservice Business Research, 22(4), 375-386.

Our Review
 The consumer perception plays a crucial role in understanding the decision-making process of
the consumers.

 The study relied solely on primary data.

 Comprehensive information on the issues that consumers face and how they might be addressed.
 Article 2
“A Study on Impact of Covid-19 on Buying Behavior of Consumer on Online Food Delivery with Reference to Zomato”

APA
Shetty, D., & Jayadatta, S. A Study on Impact of Covid-19 on Buying Behavior of Consumer on
Online Food Delivery with Reference to Zomato’.

Our Review
 Behaviors, interactions and experiences of Covid 19 on online food delivery on consumers.

 To understand developmental aspects and trends in online food delivery channel. The
study involves descriptive research.

 Companies had to undertake certain drastic measures such as pay cuts, layoffs besides also
suspend certain operations and restructure the organization to reduce their losses.
 Article 3
Customers response to online food delivery services during COVID-19 outbreak using binary logistic regression

APA
Mehrolia, S., Alagarsamy, S., & Solaikutty, V. M. (2021). Customers response to online food delivery services
during COVID‐19 outbreak using binary logistic regression. International journal of consumer
studies, 45(3), 396-408.

Our Review
 This study aims to empirically measure the distinctive characteristics of customers who did and did not
order food through Online Food Delivery services (OFDs) during the COVID-19 outbreak in India.

 Binary logistic regression is used to examine the respondents` characteristics, such as age, patronage
frequency before the lockdown, affective and instrumental beliefs.

 Product involvement and the perceived threat, to examine the significant differences between the two
categories of OFDs customers.
 Article 4
“The platform economy and the precarisation of food delivery work in the
Covid-19 pandemic”
APA
Parwez, S., & Ranjan, R. (2021). The platform economy and the precarisation of food delivery work in the
COVID-19 pandemic: Evidence from India. Work Organisation, Labour & Globalisation, 15(1), 11-30.

Our Review
 Study aims to explore work precarity in the platform economy from the perspective of food delivery
workers

 Food delivery workers are termed ‘independent contractors’ and ‘delivery partners’ to avoid legal issues

 Platform economy - offering new work opportunities, but at the same time, it is plagued
by low wages (and benefit), absence (or lack) of welfare measures, and digital controls contributing to
the process of precarisation. 

 The Covid-19 pandemic and resultant lockdown has led to the loss of jobs and incomes and
increased health risks, stigmas, and occupation distress.
 Article 5
Growth of Food Tech: A Comparative Study of Aggregator Food Delivery Services in India

APA
Mustafa Abbas Bhotvawala , Harsh Balihallimath, Department of Mechanical Engineering College of
Engineering, Pune,

Our Review
 Practices that make tech companies tick in the growing food delivery service sector in India.

 Food delivery market is valued at over ₹12 billion.

 Compares growth plans of four such aggregator food delivery companies in a booming Indian market
(Swiggy, Zomato, FoodPanda, and TinyOwl).

 Market is expected to grow 40 % annually owing to a larger disposable income of people.

 Growing incomes have encouraged the creation of an increasingly health-conscious people, desiring
meals which may substitute home-cooked meals.
 Thank you
Participants
Siddhi Chourasia-62
Aarushi Dua-25
Kevin Shah-12
Razina Khan-13
Adarsh Jaiswal-07