Public Relationship

Management
PRESENTED BY

KASTURI SHIVAPRABHU
(2002D70016)
DEFINING PUBLIC RELATIONS

● Public relations is a Distinctive management function which helps

Establish and Maintain mutual lines of communication,
understanding, acceptance, and cooperation between an
organization and its publics.

● Public Relations is a strategic communication process companies ,

organisations and individuals used to build mutually beneficial
relationships with public
IMPORTANCE OF PUBLIC RELATIONS
● Increases Awareness: The company and the PR department primarily focuses on
spreading awareness by making people understand the product specifications and
brand values.
● Creates Brand Image and Reputation : The company has a chance to improve its
image and build up a reputation among the public through public relations practice.
● Develops Loyalty : The customers generate a loyalty factor for the brand because of
an intense public relations practice. They tend to buy from the company repeatedly.
● Builds Trust and Credibility: The repetitive brand promotion, done in a way to align the
company’s objectives to those of the society and the target audience, develops trust
and credibility among the public.
 SCOPE OF PUBLIC RELATIONSHIP
● In Business Public Relations Are Tool Of Management Like Marketing ,
Production And Finance. It Is Investing And Creating Asset For An
Organization which is finally reflected in improved Performance ,
Profitability And Growth Of Organisation .

1 . Investor Relations : Duties of investor relations specialist may include writing

the company’s Annual report , Running Share holder meetings .
2 . Internal Relations : Internal relations specially help companies to
Organisational change and Report company’s news to employees.
3. Media Relations : Managing Relationship With Journalists can help a small
businesses Build name,Brand Recognition With Community .
4. Community Relations : Companies use to Establish and Maintain a mutually
beneficial relationship with the communities in which they operate
PR CAMPIGNS 01 :
CASE STUDY 2 :
CASE STUDY 3 :