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IS-346 Unit-8 (ch08)
IS-346 Unit-8 (ch08)
Kenneth C. Laudon
Carol Guercio Traver
Advertising networks
Track consumer and browsing behavior on Web
Dynamically adjust what user sees on screen
Build and refresh profiles of consumers
Cyberpiracy
Typosquatting
Metatagging
Keywording
Linking and deep linking
Framing